Act-On vs Redpoint CDP | TrustRadius

What users are saying about

Score 7.5 out of 10

Based on 381 reviews and ratings

Score 9.5 out of 10

Based on 5 reviews and ratings

Feature Rating Comparison

Act-On

Redpoint CDP

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Act-On

Redpoint CDP

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Act-On

Redpoint CDP

Calendaring

Event/webinar marketing

Act-On

Redpoint CDP

Social sharing and campaigns

Social profile integration

Act-On

Redpoint CDP

Dashboards

Standard reports

Custom reports

Act-On

Redpoint CDP

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.

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Danielle Armour

Development Manager- Corporate Partnerships

Young Survival CoalitionNon-Profit Organization Management, 11-50 employees

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Ingestion of real-time and batch data
Data quality cleansing and correction
Customer matching

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President

AmberLeaf, IncComputer Software, 11-50 employees

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Cons

Building email and landing page templates are difficult, the drag and drop builder is not straightforward, and requires coding knowledge
The workflow tool is cumbersome and not as intuitive as I'd expect a best in class marketing software's to be
Domain connections and domain management functionality made it difficult to manage multiple company domains and subdomains for pages

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Sr. Project Manager

Big PresenceMarketing and Advertising, 11-50 employees

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Continue to develop more connections to other customer facing cloud based applications

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President

AmberLeaf, IncComputer Software, 11-50 employees

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Likelihood to Renew

Act-On 8.9

Based on 112 answers

It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us

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Marketing Manager

AnachronComputer Software, 51-200 employees

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No score

No answers yet

No answers on this topic

Usability

Act-On 9.1

Based on 32 answers

It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.

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CRM & Marketing Automation Lead

Driven®Information Technology and Services, 1-10 employees

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No score

No answers yet

No answers on this topic

Reliability and Availability

Act-On 9.1

Based on 28 answers

I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.

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Eric Kinaitis, MBA

Editor / Director of Content Marketing

American Endowment FoundationFinancial Services, 11-50 employees

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No score

No answers yet

No answers on this topic

Performance

Act-On 8.2

Based on 26 answers

Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.

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Verified User

Director in Marketing

Security and Investigations Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Support Rating

Act-On 7.3

Based on 78 answers

Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators

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Harold Klaassen

Managing Consultant

HakaperoMarketing and Advertising, 1-10 employees

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Redpoint CDP 9.0

Based on 1 answer

Extremely helpful and deep technical expertise in their support group.

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President

AmberLeaf, IncComputer Software, 11-50 employees

View all 1 answers on this topic

In-Person Training

Act-On 8.7

Based on 4 answers

Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.

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Verified User

Director in Marketing

Management Consulting Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Online Training

Act-On 9.3

Based on 16 answers

Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.

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Tradeshow & Event Specialist

Quanex Building Products Corporation1001-5000 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

Act-On 8.6

Based on 44 answers

What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective

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Joined Fuzzy Logix in Nov. 2011

........Information Technology and Services, 11-50 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Act-On does most everything that Marketo and HubSpot can and Act-On does some of them better and some of them worse. I've outlined the strengths and weaknesses of Act-On already. I am familiar with Marketo and HubSpot but not familiar enough with them to create a matrix type of comparison. Some of the differences are just different, not better or worse. For example, Marketo throws all the contacts into a master list of sorts and segments are created via queries. Act-On has user-created lists and segments built off each list.

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Digital Marketing Manager

Access Marketing CompanyMarketing and Advertising, 1-10 employees

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Redpoint provides more power and flexibility to create a consolidated customer database than Informatica.

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President

AmberLeaf, IncComputer Software, 11-50 employees

View all 1 answers on this topic

Scalability

Act-On 9.1

Based on 1 answer

Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.

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Verified User

Director in Marketing

Security and Investigations Company, 11-50 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

Consistently positive ROI: very specific ROI tracking and successful campaign tracking across various mediums: email, website, etc...
Negative: Difficult on-boarding, sometimes seems like UI is outdated, so training first time was quite difficult.
Negative: Quite expensive compared to other similar solutions

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Co-Founder/CEO

aspace, Inc.Computer Software, 1-10 employees

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Redpoint streamlines data consolidation and provides overall customer journey orchestration.

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President

AmberLeaf, IncComputer Software, 11-50 employees

View all 1 answers on this topic

Screenshots

See All (6) Act-On Screenshots

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Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Act-On Editions & Modules

Edition

Professional	$900¹
Enterprise	$2,000²

per month (starts at 2,500 active contacts)
per month ( starts at 2,500 active contacts)

Additional Pricing Details

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Redpoint CDP Editions & Modules

—

Additional Pricing Details

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Rating Summary

Act-On

Redpoint CDP

Act-On

Redpoint CDP

Act-On

Redpoint CDP

Act-On

Redpoint CDP

Act-On

Redpoint CDP

Act-On

Redpoint CDP

Act-On

Redpoint CDP

Act-On

Redpoint CDP

Act-On

Redpoint CDP

Act-On

Redpoint CDP

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