What users are saying about
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Top Rated
705 Ratings
35 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100
35 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Capsule CRM

Capsule CRM has many advantages that make it unique from all other customer relationship management applications. This application is also used for task management and it is also used to set automatic quotes and proposals. In these automatic quotes and proposals, they set their company details, pricing, and different things that help them to know more details about the company. It is perplexing application for internal chat integration and document storage.
Samuel-Borris James | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Capsule CRM
WYSIWYG email editor
ActiveCampaign
8.1
Capsule CRM
Dynamic content
ActiveCampaign
8.6
Capsule CRM
Ability to test dynamic content
ActiveCampaign
8.1
Capsule CRM
Landing pages
ActiveCampaign
7.2
Capsule CRM
A/B testing
ActiveCampaign
8.7
Capsule CRM
Mobile optimization
ActiveCampaign
8.4
Capsule CRM
Email deliverability reporting
ActiveCampaign
9.0
Capsule CRM
List management
ActiveCampaign
8.9
Capsule CRM
Triggered drip sequences
ActiveCampaign
9.3
Capsule CRM

Lead Management

ActiveCampaign
8.5
Capsule CRM
Lead nurturing
ActiveCampaign
8.8
Capsule CRM
Lead scoring and grading
ActiveCampaign
8.3
Capsule CRM
Data quality management
ActiveCampaign
8.4
Capsule CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Capsule CRM

Campaign Management

ActiveCampaign
8.3
Capsule CRM
Calendaring
ActiveCampaign
8.0
Capsule CRM
Event/webinar marketing
ActiveCampaign
8.6
Capsule CRM

Social Media Marketing

ActiveCampaign
8.6
Capsule CRM
Social sharing and campaigns
ActiveCampaign
8.7
Capsule CRM
Social profile integration
ActiveCampaign
8.5
Capsule CRM

Reporting & Analytics

ActiveCampaign
8.6
Capsule CRM
Dashboards
ActiveCampaign
8.7
Capsule CRM
Standard reports
ActiveCampaign
8.7
Capsule CRM
Custom reports
ActiveCampaign
8.5
Capsule CRM

Platform & Infrastructure

ActiveCampaign
8.8
Capsule CRM
API
ActiveCampaign
9.0
Capsule CRM
Role-based workflow & approvals
ActiveCampaign
8.5
Capsule CRM
Customizability
ActiveCampaign
8.7
Capsule CRM
Integration with Salesforce.com
ActiveCampaign
8.8
Capsule CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Capsule CRM
Integration with SugarCRM
ActiveCampaign
8.8
Capsule CRM

Sales Force Automation

ActiveCampaign
Capsule CRM
8.7
Customer data management / contact management
ActiveCampaign
Capsule CRM
8.6
Workflow management
ActiveCampaign
Capsule CRM
9.3
Territory management
ActiveCampaign
Capsule CRM
8.7
Opportunity management
ActiveCampaign
Capsule CRM
8.7
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Capsule CRM
9.0
Contract management
ActiveCampaign
Capsule CRM
8.9
Quote & order management
ActiveCampaign
Capsule CRM
8.1
Interaction tracking
ActiveCampaign
Capsule CRM
8.1
Channel / partner relationship management
ActiveCampaign
Capsule CRM
8.9

Customer Service & Support

ActiveCampaign
Capsule CRM
8.4
Case management
ActiveCampaign
Capsule CRM
8.5
Call center management
ActiveCampaign
Capsule CRM
8.6
Help desk management
ActiveCampaign
Capsule CRM
8.0

Marketing Automation

ActiveCampaign
Capsule CRM
8.6
Lead management
ActiveCampaign
Capsule CRM
8.8
Email marketing
ActiveCampaign
Capsule CRM
8.4

CRM Project Management

ActiveCampaign
Capsule CRM
8.2
Task management
ActiveCampaign
Capsule CRM
8.1
Billing and invoicing management
ActiveCampaign
Capsule CRM
8.4
Reporting
ActiveCampaign
Capsule CRM
8.1

CRM Reporting & Analytics

ActiveCampaign
Capsule CRM
7.5
Forecasting
ActiveCampaign
Capsule CRM
7.1
Pipeline visualization
ActiveCampaign
Capsule CRM
7.8
Customizable reports
ActiveCampaign
Capsule CRM
7.5

Customization

ActiveCampaign
Capsule CRM
8.3
Custom fields
ActiveCampaign
Capsule CRM
7.9
Custom objects
ActiveCampaign
Capsule CRM
8.3
Scripting environment
ActiveCampaign
Capsule CRM
8.6
API for custom integration
ActiveCampaign
Capsule CRM
8.3

Security

ActiveCampaign
Capsule CRM
8.3
Single sign-on capability
ActiveCampaign
Capsule CRM
8.2
Role-based user permissions
ActiveCampaign
Capsule CRM
8.5

Social CRM

ActiveCampaign
Capsule CRM
7.6
Social data
ActiveCampaign
Capsule CRM
7.8
Social engagement
ActiveCampaign
Capsule CRM
7.4

Integrations with 3rd-party Software

ActiveCampaign
Capsule CRM
7.7
Marketing automation
ActiveCampaign
Capsule CRM
7.7
Compensation management
ActiveCampaign
Capsule CRM
7.8

Platform

ActiveCampaign
Capsule CRM
8.2
Mobile access
ActiveCampaign
Capsule CRM
8.2

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Capsule CRM

  • Capsule is very easy to use. You can just jump in and learn as you go. There are advantages to really learning the ins and outs, but for those who aren't sold on a CRM to begin with it's good for just getting them started. It is what you make of it--you can use the most basic features or really dive in to the many functionalities.
  • The UI is clean and intuitive. We don't get easily overwhelmed while using it.
  • Capsule has a very robust contact management system. It allows for the generation of very specific lists within existing contacts, which is good if the user has to keep track of thousands of individuals and companies. There is a tagging feature that is great for further organizing contacts.
  • I like that there is a simple workflow option. I encourage the sales guys to make use of this "Tracks" feature, and they often do (but if they don't, it's not the end of the world, which is nice). It provides custom sets of tasks that are created as soon as you start an opportunity or a case.
  • Capsule has a LOT of integrations, which is great if you're looking to expand what you do with your CRM. We got Capsule just to keep track of the sales pipeline, but now that everyone's on board with the concept of a CRM (they weren't sold at first!) we can look into implementing more robust programs that can "talk to" Capsule.
Rosi Muñoz | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Capsule CRM

  • The CRM is intended for "sales pipeline" use. We don't use it for that, so we have to hack it a bit to fit our needs. If you need a free CRM to track sales pipelines...this would be PERFECT!
  • The Dashboard isn't particularly customizable or useful for us.
Alicia Barevich, bCRE, bCEE | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Capsule CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Capsule CRM

Capsule CRM 9.0
Based on 1 answer
Capsule CRM is business-oriented software to meet-up the demands of business applications. So you must be happy to know this tool is the best way to manage the supply chain and business solutions. Thus,. You can add up this tool to our system to see the miraculous effect of management. So, oracle fusion applications should have diverse effects on promotions and the up-gradation is very important to bring the latest effects.
Samuel-Borris James | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Capsule CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Capsule CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Capsule CRM

Capsule CRM 9.0
Based on 1 answer
Capsule CRM is the best application in allocating the problems and reasons for any project drawback. Your solution will be there within seconds. It controls business empowerment with its authentic approach and we can use this application without any problem. Our employees are on a single platform and we can decide and implement things at once. There is no need to wait for any meeting, as everything is just a click away. Our promotions are technical and easy to understand for clients and they can communicate well to deliver their ideas.
Samuel-Borris James | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Capsule CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Capsule CRM

We simply could not afford to use the other platforms and felt this was the best choice for now! And, we're really happy with our decision because it includes everything we had wanted, and at a better price. We refer a lot of clients to this product and train them on how to use it. Once their business grows they usually upgrade to the paid version.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Capsule CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Capsule CRM

  • It's enabled us to have a cloud-based live database, rather than living off spreadsheets or an antiquated Access database
  • It's hard to really quantify ROI on a small startup, but it's been very helpful to have a small scale but powerful CRM as we grow the company.
  • Since we don't use it entirely as it's intended, the terminology and shortcuts are a bit confusing.
Alicia Barevich, bCRE, bCEE | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Capsule CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Capsule CRM Editions & Modules

Edition
Capsule CRM$12.001
  1. Per Month Per User
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Capsule CRM
8.4

Likelihood to Renew

ActiveCampaign
9.0
Capsule CRM

Usability

ActiveCampaign
8.2
Capsule CRM
9.0

Reliability and Availability

ActiveCampaign
9.1
Capsule CRM

Performance

ActiveCampaign
8.6
Capsule CRM

Support Rating

ActiveCampaign
6.5
Capsule CRM
9.0

In-Person Training

ActiveCampaign
7.3
Capsule CRM

Implementation Rating

ActiveCampaign
8.5
Capsule CRM

Scalability

ActiveCampaign
8.8
Capsule CRM

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