What users are saying about
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Top Rated
850 Ratings
38 Ratings

ActiveCampaign

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Top Rated
850 Ratings
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Score 8.6 out of 100
38 Ratings
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Score 8.5 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 3 feature sets: Email & Online Marketing, Lead Management, Platform & Infrastructure
  • Emarsys ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

8.5

ActiveCampaign

85%
8.1

Emarsys

81%
ActiveCampaign ranks higher in 6/9 features

WYSIWYG email editor

7.9
79%
562 Ratings
8.3
83%
4 Ratings

Dynamic content

8.3
83%
501 Ratings
7.4
74%
5 Ratings

Ability to test dynamic content

8.3
83%
453 Ratings
7.2
72%
6 Ratings

Landing pages

7.4
74%
325 Ratings
8.0
80%
3 Ratings

A/B testing

8.6
86%
366 Ratings
8.7
87%
6 Ratings

Mobile optimization

8.6
86%
510 Ratings
8.3
83%
6 Ratings

Email deliverability reporting

9.3
93%
655 Ratings
8.7
87%
9 Ratings

List management

9.0
90%
631 Ratings
8.7
87%
6 Ratings

Triggered drip sequences

9.1
91%
557 Ratings
7.9
79%
5 Ratings

Lead Management

8.7

ActiveCampaign

87%
7.8

Emarsys

78%
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
477 Ratings
7.6
76%
4 Ratings

Lead scoring and grading

8.6
86%
348 Ratings
8.0
80%
3 Ratings

Data quality management

8.7
87%
391 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.7
87%
345 Ratings
N/A
0 Ratings

Campaign Management

8.5

ActiveCampaign

85%

Emarsys

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
284 Ratings
N/A
0 Ratings

Event/webinar marketing

8.6
86%
276 Ratings
N/A
0 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%

Emarsys

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
247 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
8.7

Emarsys

87%
ActiveCampaign ranks higher in 2/3 features

Dashboards

8.6
86%
579 Ratings
9.0
90%
6 Ratings

Standard reports

8.8
88%
566 Ratings
8.7
87%
6 Ratings

Custom reports

8.4
84%
364 Ratings
8.3
83%
6 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%
8.6

Emarsys

86%
ActiveCampaign ranks higher in 5/7 features

API

9.2
92%
380 Ratings
8.0
80%
5 Ratings

Role-based workflow & approvals

8.6
86%
258 Ratings
9.5
95%
3 Ratings

Customizability

8.9
89%
403 Ratings
8.2
82%
5 Ratings

Integration with Salesforce.com

8.7
87%
86 Ratings
8.4
84%
3 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
56 Ratings
9.0
90%
2 Ratings

Integration with SugarCRM

8.8
88%
52 Ratings
N/A
0 Ratings

Third-party software integrations

7.6
76%
3 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Ease of integration
  • Emarsys is rated higher in 1 area: Likelihood to Renew

Likelihood to Recommend

9.1

ActiveCampaign

91%
651 Ratings
8.7

Emarsys

87%
8 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
9.9

Emarsys

99%
2 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings

Emarsys

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Emarsys

N/A
0 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings

Emarsys

N/A
0 Ratings

Support Rating

6.1

ActiveCampaign

61%
39 Ratings

Emarsys

N/A
0 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Emarsys

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Emarsys

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Emarsys

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings
5.0

Emarsys

50%
1 Rating

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

Emarsys

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Emarsys

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

Emarsys

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

SAP

Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

SAP

  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

SAP

  • Progressing support for custom advancement work has been missing from our record.
  • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Emarsys

Starting Price

Editions & Modules

Emarsys editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    SAP

    We have no intention of changing Emarsys
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    SAP

    No answers on this topic

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    SAP

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    SAP

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    SAP

    No answers on this topic

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    SAP

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    SAP

    Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    SAP

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    SAP

    • It has helped us to create email campaigns in an easier and quicker way.
    • It has added flexibility to our daily operations.
    • It is not a cheap tool.
    • To use in full capability, dev work is required.
    Read full review

    Screenshots

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