ActiveCampaign vs. HelpCrunch

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.0 out of 10
N/A
ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$19
per month
HelpCrunch
Score 8.3 out of 10
N/A
All-in-one software for better customer communication HelpCrunch toolset includes: Live chat Email marketing automation Simple Helpdesk It's a perfect solution for customer support, sales & marketing teams at SaaS, E-commerce, and any other online businesses. Acquire, convert more leads, and support your customers better.
$12
per month
Pricing
ActiveCampaignHelpCrunch
Editions & Modules
Starter
$19
per month
Plus
$59
per month
Pro
$89
per month
Enterprise
$159
per month
Basic - Live chat
$12.00
per month
Premium - Live chat
$21.00
per month
Basic - Live chat+Emails
$25.00
per month
Premium - Live chat+Emails
$43.00
per month
Offerings
Pricing Offerings
ActiveCampaignHelpCrunch
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsActiveCampaign offers a discount for annual billing of up to 20%. Services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guidesUnlike most competitors, HelpCrunch's pricing is agent-based (not contacts-based) which gives you a full transparency of your chosen pricing plan and straightforward billing. Free 14-day trial is available to take the solution for a test drive. We're pretty flexible in terms of pricing. If you need a custom pricing plan - just message us via our website chat and we'll come up with a suitable pricing for your needs.
More Pricing Information
Community Pulse
ActiveCampaignHelpCrunch
Features
ActiveCampaignHelpCrunch
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.4
683 Ratings
10% above category average
HelpCrunch
-
Ratings
WYSIWYG email editor8.1600 Ratings00 Ratings
Dynamic content7.6535 Ratings00 Ratings
Ability to test dynamic content7.6485 Ratings00 Ratings
Landing pages6.4351 Ratings00 Ratings
A/B testing9.0394 Ratings00 Ratings
Mobile optimization8.6541 Ratings00 Ratings
Email deliverability reporting8.9649 Ratings00 Ratings
List management9.5668 Ratings00 Ratings
Triggered drip sequences10.0589 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.3
536 Ratings
6% above category average
HelpCrunch
-
Ratings
Lead nurturing automation9.2502 Ratings00 Ratings
Lead scoring and grading8.4366 Ratings00 Ratings
Data quality management9.0408 Ratings00 Ratings
Automated sales alerts and tasks7.5361 Ratings00 Ratings
Lead segmentation and distribution7.512 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.9
384 Ratings
28% above category average
HelpCrunch
-
Ratings
Calendaring9.9304 Ratings00 Ratings
Event/webinar marketing9.9288 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
7.4
292 Ratings
1% below category average
HelpCrunch
-
Ratings
Social sharing and campaigns7.6259 Ratings00 Ratings
Social profile integration7.2254 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
7.6
645 Ratings
4% above category average
HelpCrunch
-
Ratings
Dashboards7.6614 Ratings00 Ratings
Standard reports7.6602 Ratings00 Ratings
Custom reports7.6389 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.1
504 Ratings
20% above category average
HelpCrunch
-
Ratings
API8.8402 Ratings00 Ratings
Role-based workflow & approvals8.4274 Ratings00 Ratings
Customizability7.8430 Ratings00 Ratings
Integration with Salesforce.com9.894 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.961 Ratings00 Ratings
Integration with SugarCRM9.957 Ratings00 Ratings
Third-party software integrations9.132 Ratings00 Ratings
Best Alternatives
ActiveCampaignHelpCrunch
Small Businesses
Vbout
Vbout
Score 10.0 out of 10
Gist
Gist
Score 9.6 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.1 out of 10
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.1 out of 10
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignHelpCrunch
Likelihood to Recommend
8.7
(695 ratings)
8.0
(4 ratings)
Likelihood to Renew
8.9
(25 ratings)
-
(0 ratings)
Usability
9.1
(57 ratings)
-
(0 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
7.3
(5 ratings)
-
(0 ratings)
Support Rating
1.3
(41 ratings)
10.0
(1 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.6
(14 ratings)
-
(0 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.1
(4 ratings)
-
(0 ratings)
Product Scalability
1.0
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignHelpCrunch
Likelihood to Recommend
ActiveCampaign
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
Read full review
HelpCrunch
Pros: - It is very easy to deploy out of the box. - Has good integration with most large scale platform and Operating Systems. Cons: - Because it is SaaS based, the used cases are very specific.
Read full review
Pros
ActiveCampaign
  • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
  • Super easy to use email creation that is aesthetically pleasing and user friendly
  • Easy email sequences and user classification from a large range of opt in trigger options
Read full review
HelpCrunch
  • Fastest time to market - set up the application fast and easy.
  • The tags, filters, automated messaging and pop-ups are the best way to keep the potential customers engaged and achieve higher productivity.
  • Coolest dashboard where I can find all tabs, data, analytics, and insights to make better decisions and provide ultimate customer experience.
Read full review
Cons
ActiveCampaign
  • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
  • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
  • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
  • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
  • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
Read full review
HelpCrunch
  • Not found any so far
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review
HelpCrunch
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review
HelpCrunch
No answers on this topic
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review
HelpCrunch
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review
HelpCrunch
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review
HelpCrunch
Always available, very knowledgeable, faster resolution.
Read full review
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review
HelpCrunch
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review
HelpCrunch
HelpCrunch is more affordable than other alternatives on the market and offers better customer support.
Read full review
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review
HelpCrunch
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
HelpCrunch
  • Great price point.
  • Effective self service platform.
  • Good alerting solution.
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

HelpCrunch Screenshots

Screenshot of HelpCrunch - Main chat dashboardScreenshot of HelpCrunch - auto messagesScreenshot of HelpCrunch - setting up trigger rules for new auto message