What users are saying about

ActiveCampaign

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Top Rated
76 Ratings
2 Ratings

ActiveCampaign

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Top Rated
76 Ratings
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Score 8.6 out of 101
2 Ratings
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Score 10 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

HelpCrunch

I use HelpCruch to target potential new customers. I can specifically set targetted messages to anyone that lands on a certain webpage which I think is ideal to provide a more personable live chat experience
Alan Smith profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
HelpCrunch
WYSIWYG email editor
ActiveCampaign
7.7
HelpCrunch
Dynamic content
ActiveCampaign
7.6
HelpCrunch
Ability to test dynamic content
ActiveCampaign
7.7
HelpCrunch
Landing pages
ActiveCampaign
6.8
HelpCrunch
A/B testing
ActiveCampaign
7.4
HelpCrunch
Mobile optimization
ActiveCampaign
7.8
HelpCrunch
Email deliverability
ActiveCampaign
8.3
HelpCrunch
List management
ActiveCampaign
8.3
HelpCrunch
Triggered drip sequences
ActiveCampaign
9.3
HelpCrunch

Reporting & Analytics

ActiveCampaign
7.2
HelpCrunch
Dashboards
ActiveCampaign
7.2
HelpCrunch
Standard reports
ActiveCampaign
7.4
HelpCrunch
Custom reports
ActiveCampaign
7.0
HelpCrunch

Pros

  • ActiveCampaign is great at organizing and storing information about our email lists.
  • ActiveCampaign is an incredible tool for marketing automation, setting up blasts to go out.
  • Their reaction time is great for help desk questions.
Sarah Bandy profile photo
  • Targetted Messages
  • You can use on multiple websites
  • Simple to use dashboard and onboarding instructions
Alan Smith profile photo

Cons

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo
  • Not found any so far
Alan Smith profile photo

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.
Audréa Trinh profile photo
We used Small Chat in the past. This is a really light-weight live chat solution which didn't have all the features that HelpCrunch has. So it's possibly not a fair example. I also looked at the market leader - Intercom - who certainly provide a similar service however the price was much more expensive
Alan Smith profile photo

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • ActiveCampaign is the base of our marketing communications operations. So all the leads that we generate and nurture go through ActiveCampaign, which means most of not all of our revenue directly or indirectly is related to ActiveCampaign. It helps us operate and grow the business.
  • It helps us provide more personalized experience for new leads as well as our existing customers.
  • It makes communication more efficient, especially with the Gmail integration.
Viktor Nagornyy profile photo
  • Only been using it for a few weeks so I can't give an exact amount relating to ROI, however, I have noticed a 20% increase in interactions with website visitors
Alan Smith profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

HelpCrunch

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
HelpCrunch Editions & Modules
HelpCrunch
Edition
Basic - Live chat
$121
Premium - Live chat
$211
Basic - Live chat+Emails
$251
Premium - Live chat+Emails
$431
1. per month
Additional Pricing Details
Unlike most competitors, HelpCrunch's pricing is agent-based (not contacts-based) which gives you a full transparency of your chosen pricing plan and straightforward billing. Free 14-day trial is available to take the solution for a test drive. We're pretty flexible in terms of pricing. If you need a custom pricing plan - just message us via our website chat and we'll come up with a suitable pricing for your needs.