ActiveCampaign vs. iContact vs. Intuit Mailchimp

ActiveCampaign

937 Reviews and Ratings

iContact

97 Reviews and Ratings

Intuit Mailchimp

2852 Reviews and Ratings

Learn More!

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ActiveCampaign	Score 8.4 out of 10	N/A	ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.	$15 per month
iContact	Score 6.8 out of 10	N/A	iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.	$14 per month
Intuit Mailchimp	Score 8.3 out of 10	N/A	Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.	$0 per month

Pricing

ActiveCampaign

iContact

Intuit Mailchimp

Editions & Modules

Starter: $15
per month
Pro: $49
per month
Plus: $79
per month
Enterprise: $159
per month

1500 Users: $15.00
per month
2500 Users: $25.00
per month
5000 Users: $45.00
per month

Free: $0
Essentials: starts at $13
per month
Standard: starts at $20
per month
Premium: starts at $350
per month

Offerings

Pricing Offerings
ActiveCampaign	iContact	Intuit Mailchimp
Free Trial
Yes	No	Yes
Free/Freemium Version
No	Yes	Yes
Premium Consulting/Integration Services
Yes	No	Yes

Entry-level Setup Fee

Optional

No setup fee

Additional Details

—

More Pricing Information

Pricing Details

Community Pulse
	ActiveCampaign	iContact	Intuit Mailchimp
Considered Multiple Products	ActiveCampaign Verified User Employee Chose ActiveCampaign Mailchimp and Constant Contact are more user-friendly and have better customer support. Not that ActiveCampaign's support is bad, they just do not seem to have enough people to cover it all. ActiveCampaign is more robust. Incentivized Helpful? Verified User Manager Chose ActiveCampaign We used Mailchimp before, and it was a simple tool but not great if you want more advanced features. ActiveCampaign allowed us to have access to more advanced features and dive into detailed reporting. We also got access to design tools that allowed us to create more dynamic … Incentivized Helpful? Dr. Christine Sauer MD, ND Owner-Founder Chose ActiveCampaign Keap is more expensive. Used it for a bit and then went off it because of price. AWeber is great - for affiliate marketing and more, as is mailer lite. Good for beginners and simple needs when it comes to lower-ticket offers and just the need for an email marketing software. I … Incentivized Helpful? CS Charlie Stevenson Founding Partner Chose ActiveCampaign Activecampaign is far more powerful than Mailchimp, with lots of functionality and great engagement tracking. While it is a bit more expensive than Mailchimp, it is perfect for a small or medium business looking to have a professional CMS and CRM without the high costs of … Incentivized Helpful? Joseph Arroyo Owner Chose ActiveCampaign I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not … Incentivized Helpful? SP Sarah Patterson CEO (Chief Executive Officer) Chose ActiveCampaign I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep … Incentivized Helpful? Mike Clayton Owner Chose ActiveCampaign ActiveCampaign is streaks ahead of Mailchimp on capabilities. But its user experience lags. I chose AS because of its sophisticated automation capabilities. I don't think I can think of anything I could want to do with email automation, that AC would not be able to handle. But, … Incentivized Helpful? Juan R. Arroyo Yap Beacon of Clarity Chose ActiveCampaign I selected ActiveCampaign because many in the communities I was interacting with recommended it. It is also the software many of the platforms I interact with users and integrate directly via API. The cost to get started is relatively low for access to automation and tagging … Incentivized Helpful? Paola Bisicchia Holistic Therapist Chose ActiveCampaign I used to use the free version of Mailchimp, but it did not allow me to construct automated email marketing campaigns the way I wanted to do it. So I decided to migrate all my list to ActiveCampaign. The migration process was easy enough. I am happy I did it. Incentivized Helpful? Verified User Director Chose ActiveCampaign The level of sophistication and detail of the automations and segmentation is much higher with ActiveCampaign vs. Mailchimp resulting in much more targeted campaigns. Also, the user experience is so much more intuitive and easier to navigate with ActiveCampaign. Incentivized Helpful? Verified User Consultant Chose ActiveCampaign In my opinion, not easy to use. Very limited in regards with features. I think the forms you integrate in webpages are ugly and not fully customizable. for almost the same price I have more features with ActiveCampaign. I feel more confortable using ActiveCampaign since it is … Incentivized Helpful? BW Brittany Warman CEO Chief Executive Officer Chose ActiveCampaign Mailchimp simply did not have all the features we were looking for, particularly with regard to list segmenting and automation. ActiveCampaign is more expensive, but it's a big step up for us. I think that Mailchimp is excellent for beginners and those who don't need all the … Incentivized Helpful? Verified User Professional Chose ActiveCampaign ActiveCampaign feels like the professional, empowered and much more fully set up version of MailChimp. I was using MailChimp when I first started my business, but was then introduced to AC, and it's a million times better. Helpful? AF Anne Fraulichkeit Menstrual Cycle Coach Chose ActiveCampaign More options, more control, better reports Helpful? Verified User Executive Chose ActiveCampaign Mailchimp is in a different league to the above platforms. Incentivized Helpful? Verified User Consultant Chose ActiveCampaign Salesforce is a beast! The learning involved to use the system is prohibitive. MailerLite is limited in functionality but ConvertKit is a solid alternative. Both are easy to use but clunky to navigate, while ActiveCampaign is logical. Mailchimp is great for small businesses … Helpful? Justin Danford Director, CX and MKTG Chose ActiveCampaign You'll be able to accomplish everything you need to with ActiveCampaign. A lot of these platforms distinguish themselves with bells and whistles. If a certain 'luxury' is important to you, then go with the platform that offers it. Generally speaking, they can all get the job … Helpful? JH Jens Heuchemer Self employed Chose ActiveCampaign It's simply intuitive! You know what to do and what you can do by just looking at it. So it goes very fast into a natural usage where You don't need to think too long. You can execute faster and build amazing funnels, because the functions are so easy and come with a great … Helpful? Verified User C-Level Executive Chose ActiveCampaign We selected Active Campaign several years ago due to its competitive cost and ability to integrate well with other software that we were using. With recent pricing changes, however, we will likely be shopping for alternatives. Incentivized Helpful? Verified User Representative Chose ActiveCampaign I don't like MailerLite and Flodesk because they only offer segments, no tags. I like to add many tags to my contacts depending on the products they purchase, and this gets too cluttered when there's only segments. They also don't have clear insights on the home page of people … Incentivized Helpful? Sue Kennedy Founder Chose ActiveCampaign Active Campaign is more robust and offers so much more. Incentivized Helpful? KA Kristine Axelson Founder Chose ActiveCampaign ActiveCampaign allows more integrations, automated emails, and a better user experience. I have also tested FloDesk (which was not listed on the product drop-down) and though the original templates were better by design, it did not allow me to customize as much or create as … Incentivized Helpful? Verified User Director Chose ActiveCampaign this is by far my favourite in terms of automations and managebility Incentivized Helpful? Verified User Program Manager Chose ActiveCampaign ActiveCampaign is good for a small sized company like us with the right pricing unlike some of the others where you need to buy an Annual plan. It also has all the basic features which we needed. It is great for a Marketing team but might not be up to the mark for Sales team … Incentivized Helpful?	iContact Verified User Account Manager Chose iContact I have personally used MailChimp and Constant Contact. Plus, a back-end WordPress plug-in that I've since forgotten the name of as well as Active.com's email platform. Incentivized Helpful? Jerry van Dalen Jr. Sales Account Executive Chose iContact iContact was the solution in use when I entered the organization. I have heard very good things about MailChimp and Constant Contact, the other two big names in this field. We have chosen to remain with iContact since then, but would be open to moving. However, it is fulfilling … Incentivized Helpful? Patrick Stephens Director Of Communications Chose iContact We selected iContact because it was available at the time, and in our price range. I inherited it at the school. If it had been the program it is now back then, I would not have chosen it. At the moment, we are too busy to fully vet another program, so we are stuck with this … Incentivized Helpful? Stephanie Nelson Director Chose iContact I haven't used other products for the same features that iContact offers, but I have used products like Mailchimp which sends out massive emails or postcards and such. Personally, I prefer iContact because you're able to personalize it and have the ability to send the emails … Incentivized Helpful? Verified User Executive Chose iContact iContact and Constant Contact are very similar products, however I prefer the iContact interface. Mailchimp may have more features but is harder to train users who are not familiar with email campaigns. Incentivized Helpful? Stacy Venditto CRM & Digital Marketing Manager Chose iContact In my opinion, Mailchimp is the top contender to iContact and really gives them a run for their money. Mailchimp offers users more features, and costs less. Of course, they both have their advantages and disadvantages. Overall, it is a tough decision to make between the two, … Incentivized Helpful? Todd McGee Community Relations Director Chose iContact IContact offered more flexibility, the ability to designate more users in different departments, and better-looking templates. The ability to ask for support and customized templates is also a key, and their account manager is available to respond to issues, offer advice, etc. … Incentivized Helpful? Verified User Professional Chose iContact It offered the best cost to feature ratio and was easy to use. The other systems were great as well, but the potential integration with our CRM (Salesforce), was one of the key deciding factors. Also, icontact was included with the Vocus marketing suite which offered other … Helpful? RM Richard MacRae Operations Manager Chose iContact iContact far outperformed emailbrain in getting my emails to our subscribers (delivery rate) but with emailbrain I could easily send hyperlinks that opened pdf. documents, see how my email was going to look in a couple dozen different variations (gmail, yahoo, desktop, mobile), … Helpful? Peggy Lutz CEO and Designer Chose iContact I plan to use MailChimp going forward. I understand from trusted colleagues that it is as good as IContact and FREE. Helpful? Verified User Project Manager Chose iContact the user friendly interface Helpful?	Intuit Mailchimp Andie Mace Studio Project Manager Chose Intuit Mailchimp ActiveCampaign does not have as good of a UX in terms of designing emails for people with no coding knowledge. That being said, their field customization and integration with bigger CRM's is pretty good. Constant Contact had a very easy UX for beginners, but little to no … Helpful? Christopher Page, MBA Owner Chose Intuit Mailchimp Mailchimp is a great introductory email marketing system that offers more than just email marketing. If you're looking for more of a well rounded system that you can use for your website, basic ads, and email marketing, Mailchimp is a great platform that offers a little of … Incentivized Helpful? Mike Koolwijk Online marketeer - SEO expert Chose Intuit Mailchimp For my work I test try and research multiple tools, and then we see if the tool is a right fit for a company. So for entry level I would highly suggest Mailchimp, for the functionality pricing and options it's good for smaller companies, websites and shops. If you grow a big … Incentivized Helpful? Mukesh K. Singhmar Co-Founder Chose Intuit Mailchimp We use ActiveCampaign and AWeber as well. I'd say all three are great software. Because we are a marketing agency we have clients who may already be using certain software and in those cases, we work with what they have set up already. Otherwise, we'd look at it on a … Incentivized Helpful? Verified User Manager Chose Intuit Mailchimp Mailchimp is easier to use but ActiveCampaign has CRM features and automation features that far outstrip Mailchimp, but it's another level of difficulty to learn compared to how easy Mailchimp is. Mailchimp holds it on against it though because of how easy it is to set up and … Incentivized Helpful? Jason Vance Owner Chose Intuit Mailchimp I would still recommend Mailchimp to most people starting out. It's easy to use and set up and doesn't require a lot of extra support to get started. Other than ActiveCampaign or Keap, which are for larger lists and more complicated, Mailchimp is a good choice. If you … Incentivized Helpful? Mitchell Terpstra Copywriter + Marketing Strategist Chose Intuit Mailchimp ActiveCampaign provides more robust automation and email sequencing features than Mailchimp. Incentivized Helpful? Verified User Manager Chose Intuit Mailchimp ActiveCampaign is easier and more powerful than Mailchimp, but also way more expensive. There's a certain point in business where you might need something like ActiveCampaign, but some businesses could make it perfectly by using Mailchimp only. Overall, Mailchimp is slightly … Incentivized Helpful? Andy Ryan Launch Engineer Chose Intuit Mailchimp I would say that Mailchimp is good for beginner businesses trying to get started with their email marketing campaigns and customer list. But I would say it's temporary until they find a better solution that will fit their needs. I would do research into more robust and reliable … Incentivized Helpful? DT Dustin Taylor Director of Marketing Chose Intuit Mailchimp I think ActiveCampaign has a lot more powerful features, but MailChimp offers a free plan and has really started to make changes to its systems that we feel are positive. I know that people using MailChimp had a lot of problems with how automation works, but that has improved … Incentivized Helpful? Verified User Consultant Chose Intuit Mailchimp I would say that Mailchimp is better than MailerLite in terms of its abilities. It has the capacity to do more than simple newsletters but does hit a cap fairly quickly. It is a much more affordable price point than ActiveCampaign and Hubspot. It also has wide adoption so lots … Incentivized Helpful? Irfan Ahmad Software Engineer Chose Intuit Mailchimp I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was … Incentivized Helpful? Miata Lolita Vazquez Founder & CEO Chose Intuit Mailchimp Intuit Mailchimp is more affordable, scalable for all team sizes, has a shorter SMS registration approval timeframe, integrates with more platforms, and doesn't require training to get started. Incentivized Helpful? Verified User Employee Chose Intuit Mailchimp I think it’s so much nicer than Active Campaign on every level. Incentivized Helpful? Verified User Professional Chose Intuit Mailchimp I have used a lot of email marketing tools over the years and Intuit Mailchimp is one that I keep going back to, it simple and easy to use, no messing around and it does what it says one tin. Incentivized Helpful? Verified User Partner Chose Intuit Mailchimp Mailchimp is better than Constant Contact, but Active Campaign and HubSpot are better than Mailchimp. Incentivized Helpful? Kèlene Poyurs Co-Founder Chose Intuit Mailchimp MailChimp is definitely more robust than some of the simpler email tools like EmailOctopus and MailerLite, though it doesn't stack up to other email marketing and automation systems. Incentivized Helpful? SK Shannon Ketchum Digital Media Manager Chose Intuit Mailchimp The other products I have used are cumbersome and overly complicated. I can do what I need to do in Mailchimp and train someone else very easily. Even with the ease of use, I am not limited in functionality. Incentivized Helpful? Verified User C-Level Executive Chose Intuit Mailchimp Mailchimp was usually already in place and needed to be set up for growth. In general, I found that the lack of phone support at the lower tiers and the rigidness for opt-in rules made working with it long term not that easy. Incentivized Helpful? Jason Rutel Creative Director & Owner Chose Intuit Mailchimp Mailchimp does emails very well and is a great solution for clients just starting out. If we want to manage multiple clients who are in that category it makes sense to use mailchimp for us. We have gone with other platforms like MailerLite to save some money for the client or Ge… Incentivized Helpful? Oliur Rahman Nahin Virtual Administrative Assistant Chose Intuit Mailchimp Mailchimp has more features than others and is more flexible than any other platform. It allows us to input any template we want and send out emails within minutes. It's an all-in-one email marketing tool. Helpful? Verified User Strategist Chose Intuit Mailchimp Campaign Monitor is pretty similar, but has a more streamlined navigation in my opinion. Drip is a better route if you plan to set up robust workflows and track detailed conversion points. Incentivized Helpful? Blake Baron Product Manager Chose Intuit Mailchimp Our company actually uses a couple different pieces of email marketing software, as different verticals are different sizes and have different needs. Mailchimp is used by one of our smaller divisions since we don't need anything too fancy and want to keep overhead costs low. … Incentivized Helpful? Scott Walker Director of Digital Marketing Chose Intuit Mailchimp Generally, Mailchimp is substantially cheaper for smaller companies compared to the Enterprise level email marketing systems. Additionally, Mailchimp offers the agency-focused advantages of programs like Campaign Monitor, but with an easier billing system and lower monthly … Incentivized Helpful?

Features

ActiveCampaign

iContact

Intuit Mailchimp

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	ActiveCampaign 8.6 688 Ratings 12% above category average	iContact 6.6 26 Ratings 19% below category average	Intuit Mailchimp 8.2 574 Ratings 7% above category average
WYSIWYG email editor	8.3605 Ratings	7.024 Ratings	8.4526 Ratings
Dynamic content	8.1539 Ratings	7.021 Ratings	8.0508 Ratings
Ability to test dynamic content	8.1488 Ratings	5.021 Ratings	8.0488 Ratings
Landing pages	7.1356 Ratings	7.014 Ratings	8.2395 Ratings
A/B testing	8.7398 Ratings	5.017 Ratings	7.8424 Ratings
Mobile optimization	8.8545 Ratings	7.021 Ratings	8.2524 Ratings
Email deliverability reporting	9.0654 Ratings	7.025 Ratings	8.6557 Ratings
List management	9.3673 Ratings	8.025 Ratings	8.2553 Ratings
Triggered drip sequences	10.0594 Ratings	6.015 Ratings	8.0377 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	ActiveCampaign 8.7 541 Ratings 11% above category average	iContact - Ratings	Intuit Mailchimp 8.9 67 Ratings 13% above category average
Lead nurturing automation	9.0507 Ratings	00 Ratings	7.558 Ratings
Lead scoring and grading	8.4370 Ratings	00 Ratings	10.01 Ratings
Data quality management	9.6413 Ratings	00 Ratings	8.364 Ratings
Automated sales alerts and tasks	8.4365 Ratings	00 Ratings	10.01 Ratings
Lead segmentation and distribution	7.917 Ratings	00 Ratings	00 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	ActiveCampaign 9.7 388 Ratings 27% above category average	iContact - Ratings	Intuit Mailchimp 8.1 118 Ratings 9% above category average
Calendaring	9.9308 Ratings	00 Ratings	7.748 Ratings
Event/webinar marketing	9.4291 Ratings	00 Ratings	8.5104 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	ActiveCampaign 7.0 295 Ratings 5% below category average	iContact - Ratings	Intuit Mailchimp 8.1 116 Ratings 9% above category average
Social sharing and campaigns	7.3262 Ratings	00 Ratings	8.1108 Ratings
Social profile integration	6.7257 Ratings	00 Ratings	8.1101 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	ActiveCampaign 8.0 650 Ratings 9% above category average	iContact 8.0 26 Ratings 4% above category average	Intuit Mailchimp 8.3 554 Ratings 12% above category average
Dashboards	8.1619 Ratings	8.026 Ratings	8.5218 Ratings
Standard reports	7.9607 Ratings	8.025 Ratings	8.5549 Ratings
Custom reports	7.9394 Ratings	8.015 Ratings	7.9120 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	ActiveCampaign 9.0 509 Ratings 19% above category average	iContact - Ratings	Intuit Mailchimp 7.7 123 Ratings 3% above category average
API	8.6407 Ratings	00 Ratings	7.998 Ratings
Role-based workflow & approvals	8.6278 Ratings	00 Ratings	8.263 Ratings
Customizability	7.9435 Ratings	00 Ratings	5.62 Ratings
Integration with Salesforce.com	9.297 Ratings	00 Ratings	8.351 Ratings
Integration with Microsoft Dynamics CRM	9.964 Ratings	00 Ratings	8.044 Ratings
Integration with SugarCRM	9.859 Ratings	00 Ratings	8.12 Ratings
Third-party software integrations	9.137 Ratings	00 Ratings	8.0103 Ratings

Pre-Send Testing

Comparison of Pre-Send Testing features of Product A and Product B
	ActiveCampaign - Ratings	iContact 7.0 1 Ratings 14% below category average	Intuit Mailchimp - Ratings
URL Validation	00 Ratings	7.01 Ratings	00 Ratings
Link Tracking	00 Ratings	7.01 Ratings	00 Ratings
Image Validation	00 Ratings	7.01 Ratings	00 Ratings
Inbox Display	00 Ratings	7.01 Ratings	00 Ratings
Email Accessibility Tools	00 Ratings	7.01 Ratings	00 Ratings
Spelling and Grammar Check	00 Ratings	7.01 Ratings	00 Ratings
Spam Testing	00 Ratings	7.01 Ratings	00 Ratings
Email Previews	00 Ratings	7.01 Ratings	00 Ratings

Best Alternatives
	ActiveCampaign	iContact	Intuit Mailchimp
Small Businesses	Vbout Score 9.9 out of 10	Vbout Score 9.9 out of 10	Vbout Score 9.9 out of 10
Medium-sized Companies	PFL Direct Mail Platform Score 9.0 out of 10	VerticalResponse Score 10.0 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
Enterprises	PFL Direct Mail Platform Score 9.0 out of 10	Emma by Marigold Score 9.3 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives	View all alternatives

User Ratings
	ActiveCampaign	iContact	Intuit Mailchimp
Likelihood to Recommend	8.9 (699 ratings)	8.0 (45 ratings)	8.6 (565 ratings)
Likelihood to Renew	9.0 (25 ratings)	3.4 (19 ratings)	10.0 (53 ratings)
Usability	9.3 (62 ratings)	8.0 (6 ratings)	8.5 (434 ratings)
Availability	9.1 (5 ratings)	9.0 (1 ratings)	9.5 (6 ratings)
Performance	7.3 (5 ratings)	8.0 (1 ratings)	8.9 (7 ratings)
Support Rating	1.3 (41 ratings)	9.9 (9 ratings)	8.8 (19 ratings)
In-Person Training	9.1 (2 ratings)	- (0 ratings)	- (0 ratings)
Online Training	7.3 (1 ratings)	1.0 (1 ratings)	- (0 ratings)
Implementation Rating	8.5 (14 ratings)	8.5 (2 ratings)	7.4 (22 ratings)
Configurability	6.4 (4 ratings)	- (0 ratings)	10.0 (2 ratings)
Ease of integration	9.1 (4 ratings)	- (0 ratings)	8.0 (4 ratings)
Product Scalability	1.0 (5 ratings)	7.0 (1 ratings)	9.5 (6 ratings)
Vendor post-sale	6.4 (4 ratings)	- (0 ratings)	10.0 (2 ratings)
Vendor pre-sale	7.3 (4 ratings)	- (0 ratings)	10.0 (2 ratings)

User Testimonials
	ActiveCampaign	iContact	Intuit Mailchimp
Likelihood to Recommend	ActiveCampaign I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly. Incentivized RH Rebecca Hawkes Confidence Coach & Content Creator Read full review	iContact I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG. Incentivized Patrick Stephens Director Of Communications Read full review	Intuit For any E-commerce related needs, like you need to see a list of customers who have added products to cart but did not purchase, this can be done really easily, but if your e-commerce provider provides integration, then it is best suited. Most of the systems in the Market provide out-of-the-box integration. Their API is also very easy it can be integrated to any language. You can integrate it into your custom developed system and use the features, like adding customers to specific lists. Also, if your lists become really big, then their system can get a bit slow to respond via API, so you might need a strategy for how you are gonna fetch the data using API. Incentivized Irfan Ahmad Software Engineer Read full review
Pros	ActiveCampaign Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can) Super easy to use email creation that is aesthetically pleasing and user friendly Easy email sequences and user classification from a large range of opt in trigger options Incentivized SP Sarah Patterson CEO (Chief Executive Officer) Read full review	iContact Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information. Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own. Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc. Incentivized Kirsten Rodriguez Internet Marketing Coordinator Read full review	Intuit Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not. Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out. Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here. Incentivized Faisal Darbar Sales & Customer Services Manager Read full review
Cons	ActiveCampaign It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started. The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast. I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better. I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be) I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time. Incentivized SA Sabrina Allison Managing Director Read full review	iContact We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?) The regular version of iContact doesn't support event management or logic flows for automated messaging. Custom form fields have limited field type options (can't build a drop-down). Incentivized Verified User Anonymous Read full review	Intuit The pricing tiers do scale quickly so if you have a free newsletter it may get expensive The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp Customer support can be a bit lacking at times and their docs aren't always the best RS Richard Sandown CEO Read full review
Likelihood to Renew	ActiveCampaign I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back. Incentivized Mike Clayton Owner Read full review	iContact iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience. Zeenath Haniff Managing Editor Read full review	Intuit We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company. Incentivized Harrison Pershing Digital Marketing Strategist Read full review
Usability	ActiveCampaign ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs. Matt Dickerson President of Catalyst Movies Read full review	iContact I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion. Incentivized Charlene Botet Pelaez Executive Assistant Read full review	Intuit The interface is a bit complicated, and I need to spend some time to learn new functions and understanding how it works. I don't like working with email templates because of the limited customization options. However, functions like AI for generating emails, segmentation, and analytics still work well and are very useful. Incentivized Maria Sergeeva UX and Content Designer Read full review
Reliability and Availability	ActiveCampaign I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that. Incentivized Michelle Hill Book & Publishing Consultant Read full review	iContact iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed. Zeenath Haniff Managing Editor Read full review	Intuit I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime Incentivized Ben Caplan Risk Manager, and Insurance Agent Read full review
Performance	ActiveCampaign Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels. Incentivized Michelle Hill Book & Publishing Consultant Read full review	iContact No answers on this topic	Intuit I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools Incentivized Ben Caplan Risk Manager, and Insurance Agent Read full review
Support Rating	ActiveCampaign This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them. Incentivized CJ Chesare Johnson Producer/Audio Engineer Read full review	iContact They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts. Incentivized Todd McGee Community Relations Director Read full review	Intuit Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams! Incentivized Valie Robbins Owner Read full review
Online Training	ActiveCampaign No answers on this topic	iContact The templates are difficult to customize, and they don't render well in email platforms Tamara Guion-Yagy Senior Illustrator/Graphic Designer Read full review	Intuit No answers on this topic
Implementation Rating	ActiveCampaign Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb. Incentivized William Ainslie Practice Owner & Founder Read full review	iContact i wouldn't be using it if i wasn't satisfied. time is money Verified User Anonymous Read full review	Intuit It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out. Incentivized Vicki Lesage Digital Marketing Specialist Read full review
Alternatives Considered	ActiveCampaign I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing. Incentivized Joseph Arroyo Owner Read full review	iContact I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated. Malarie Knox Data Analyst Read full review	Intuit I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new customers. Incentivized SM Savannah McKoon Comptroller Read full review
Scalability	ActiveCampaign My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure. Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format. At this point, I don't think I'd ever use any other platform! Incentivized Michelle Hill Book & Publishing Consultant Read full review	iContact iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect. Zeenath Haniff Managing Editor Read full review	Intuit Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system. Incentivized Ben Caplan Risk Manager, and Insurance Agent Read full review
Return on Investment	ActiveCampaign I haven't monetized my list yet so no clear ROI but great from a list-building perspective The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features Incentivized Cherian Koshy CDO (Chief Development Officer) Read full review	iContact We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it). We like the breakdown of statistics in the dashboard. They're easy to read. iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing. Incentivized KC Karen Chamberlain Consultant Read full review	Intuit One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK. Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list. Incentivized John Dykstra Small Business Owner Read full review
ScreenShots	ActiveCampaign Screenshots		Intuit Mailchimp Screenshots