What users are saying about
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Top Rated
94 Ratings
3 Ratings

ActiveCampaign

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Top Rated
94 Ratings
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Score 8.6 out of 101
3 Ratings
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Score 9.1 out of 101

Likelihood to Recommend

ActiveCampaign

This platform is a GREAT fit for almost any growing businesses or coach:
  • That has a minimum of 200 contacts (or that are planning on generating more very soon).
  • That has marketing and lead generation in place to grow their network.
  • That needs automated email marketing (automated messages sent out to potential, existing customers).
  • That wants to visualize their data (be able to see where potential customers are coming from.
  • That wants to integrate their email marketing with all other aspects of their business.
This isn't a great fit for brand new users to email:
  • If you are brand new to email marketing, need something super visual and super easy to use... ActiveCampaign may not be the best place to learn. It's mid-tech (some understanding needed) in order to execute these. The learning curve might prevent you from sending out emails altogether. Don't be intimidated, but if you're brand new, plan on asking for a bit of help.
  • If you're planning on building for the long-haul, then I would recommend this platform - just don't do the emails yourself. Hire this out to consultants or email marketers.
If you're an eCom business processing orders on Shopify, we recommend a different platform that is designed specifically for that use case.
page V profile photo

Jumplead

It's great for monthly tech budgets under $500. It's not very well suited for ecommerce. Not suitable for large scale enterprise due to the limited API. Not suitable for people who are not at least a little tech savvy. However, anyone who can use WordPress can use this, so that is nice
AARON OPFELL » Grows Sales profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.2
Jumplead
6.0
WYSIWYG email editor
ActiveCampaign
7.9
Jumplead
6.4
Dynamic content
ActiveCampaign
7.9
Jumplead
1.0
Ability to test dynamic content
ActiveCampaign
7.7
Jumplead
9.1
Landing pages
ActiveCampaign
6.8
Jumplead
9.1
A/B testing
ActiveCampaign
8.0
Jumplead
7.8
Mobile optimization
ActiveCampaign
8.2
Jumplead
4.6
Email deliverability
ActiveCampaign
8.7
Jumplead
7.3
List management
ActiveCampaign
8.8
Jumplead
4.6
Triggered drip sequences
ActiveCampaign
9.5
Jumplead
3.8

Reporting & Analytics

ActiveCampaign
7.4
Jumplead
7.3
Dashboards
ActiveCampaign
7.2
Jumplead
7.3
Standard reports
ActiveCampaign
7.5
Jumplead
7.3
Custom reports
ActiveCampaign
7.5
Jumplead
7.3

Lead Management

ActiveCampaign
Jumplead
5.7
Lead nurturing
ActiveCampaign
Jumplead
9.1
Lead scoring and grading
ActiveCampaign
Jumplead
3.8
Data quality management
ActiveCampaign
Jumplead
1.1
Automated sales alerts and tasks
ActiveCampaign
Jumplead
9.1

Campaign Management

ActiveCampaign
Jumplead
5.5
Calendaring
ActiveCampaign
Jumplead
9.1
Event/webinar marketing
ActiveCampaign
Jumplead
1.8

Social Media Marketing

ActiveCampaign
Jumplead
9.1
Social sharing and campaigns
ActiveCampaign
Jumplead
9.1
Social profile integration
ActiveCampaign
Jumplead
9.0

Platform & Infrastructure

ActiveCampaign
Jumplead
7.5
API
ActiveCampaign
Jumplead
4.6
Role-based workflow & approvals
ActiveCampaign
Jumplead
9.1
Customizability
ActiveCampaign
Jumplead
7.2
Integration with Salesforce.com
ActiveCampaign
Jumplead
9.1

Pros

ActiveCampaign

  • List Segmentation - With ActiveCampaign you get lots of options for list segmentation, including lists, tags and custom fields. Whether you're trying to beef up a marketing automation sequence or needing to respond to a special case situation on the fly, the capabilities here make your work a lot easier!
  • Marketing Automation - ActiveCampaign provides an easy-to-use flowchart system for creating and editing marketing automations. It tremendously enhances the overall power of this system.
  • Email Campaign Management - ActiveCampaign does a great job scheduling and sending out email campaigns to designated lists. Deliverability is particularly strong, and it's easy to track opens and clicks for specific contacts as well as for lists as a whole.
Tim Bost profile photo

Jumplead

  • Jumplead provides a great contact list database - You can assign contacts to different stages of the sales funnel, add different tags for different types of contact needs, add notes, see when contacts visit your website, how many times they visit, where they visit, and add auto-responder emails when contacts visit certain pages. Jumplead also provides users with hot leads lists of contacts that visit their via every day, once a week, once a month or never. The email notification is your choice.
  • Autoresponders and email blast - We send out multiple emails per month from 3 different accounts that we've started on Jumplead. (We can switch between all 3 accounts from one user interface.) With email and autoresponder emails we can set up schedules, automatic triggers, and see analytics with open rates, click through rates, deliveries, bounce back, unsubscribed and more.
  • Landing pages and lead generation forms - This are especially great because we can set up forms to capture contacts right from the Jumplead platform which makes all of the above functions more seamless.
  • Customer Service - Maybe I should have stated this one first. Matt and the rest of the team at Jumplead are, how do I say this, AMAZING! They have helped me figure out every question I have had, with attention to detail in explanation and with time sensitivity.
Melissa J. Rautenberg profile photo

Cons

ActiveCampaign

  • Text message marketing. There are other tools that are specifically designed for text message marketing, but it would be great if ActiveCampaign took over this industry as well, with their same philosophy of simple and fast to build + super powerful.
  • It gets a bit expensive when you have a large list, because they charge in tiers based on the number of contacts. So does everyone else though, so if you have a big list it will be expensive to host.
Ben Marcoux Roofing Lead Generation Expert profile photo

Jumplead

  • Live chat needs some work. It is somewhat limited in functionality.
  • Contact management needs more flexibility to search, add, delete, and edit.
Charles Rogel profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.2
Based on 5 answers
The data that you get about your customers, especially for us because we are using Shopify Plus and it connects so perfectly, is priceless. We are saving almost $2500 per in just the use fee versus what we were using before, which is also a nice benefit. Everything we need it to handle it does perfectly well and we couldn't be happier.
No photo available

Jumplead

Jumplead 9.1
Based on 1 answer
Works well, has features I need, competitive pricing, great support
Charles Rogel profile photo

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Jumplead

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Jumplead

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Jumplead

Jumplead 9.1
Based on 1 answer
No answer on this topic is available.

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 3 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V profile photo

Jumplead

No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Jumplead

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey profile photo

Jumplead

Jumplead is cheaper and leaner than "Confusionsoft" and makes a hell of a lot more sense than stapling 5 other software together.
AARON OPFELL » Grows Sales profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Jumplead

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo profile photo

Jumplead

  • Provides our agency and our clients with a better, more efficient inbound marketing strategy. Platforms like HubSpot are too expensive and too complicated for what we need.
  • Lead gen forms, emails, contact updates and analytics can all be taken care of right inside the platform. It's convenient.
Melissa J. Rautenberg profile photo

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Additional Pricing Details

Jumplead

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Jumplead Editions & Modules

Edition
ExploreFree1
Solo$491
Starter$991
Pro$1991
Enterprise$2991
  1. Contacts
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
8.7
Jumplead
9.1

Likelihood to Renew

ActiveCampaign
9.2
Jumplead
9.1

Usability

ActiveCampaign
9.0
Jumplead

Reliability and Availability

ActiveCampaign
10.0
Jumplead

Performance

ActiveCampaign
10.0
Jumplead
9.1

Support

ActiveCampaign
9.0
Jumplead

Implementation

ActiveCampaign
10.0
Jumplead

Scalability

ActiveCampaign
10.0
Jumplead

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