What users are saying about
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Top Rated
300 Ratings
54 Ratings

ActiveCampaign

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Top Rated
300 Ratings
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Score 8.9 out of 100
54 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Sage CRM

Only having one primary contact can cause issues for companies who are more specialized and custom. We deal with many people throughout the company so this can cause issues on trying to figure out who to contact. Creating advanced custom screens are also rather complicated and many times would require outside work to complete.For retail it is much more simplistic and easy to use. Storing all customer information along with communication info is simple.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Sage CRM
WYSIWYG email editor
ActiveCampaign
8.1
Sage CRM
Dynamic content
ActiveCampaign
8.3
Sage CRM
Ability to test dynamic content
ActiveCampaign
7.9
Sage CRM
Landing pages
ActiveCampaign
7.1
Sage CRM
A/B testing
ActiveCampaign
8.5
Sage CRM
Mobile optimization
ActiveCampaign
8.2
Sage CRM
Email deliverability reporting
ActiveCampaign
8.8
Sage CRM
List management
ActiveCampaign
8.6
Sage CRM
Triggered drip sequences
ActiveCampaign
9.4
Sage CRM

Lead Management

ActiveCampaign
7.8
Sage CRM
Lead nurturing
ActiveCampaign
7.7
Sage CRM
Lead scoring and grading
ActiveCampaign
7.8
Sage CRM
Data quality management
ActiveCampaign
7.2
Sage CRM
Automated sales alerts and tasks
ActiveCampaign
8.3
Sage CRM

Campaign Management

ActiveCampaign
7.9
Sage CRM
Calendaring
ActiveCampaign
7.1
Sage CRM
Event/webinar marketing
ActiveCampaign
8.7
Sage CRM

Social Media Marketing

ActiveCampaign
8.2
Sage CRM
Social sharing and campaigns
ActiveCampaign
8.8
Sage CRM
Social profile integration
ActiveCampaign
7.6
Sage CRM

Reporting & Analytics

ActiveCampaign
7.8
Sage CRM
Dashboards
ActiveCampaign
7.9
Sage CRM
Standard reports
ActiveCampaign
7.8
Sage CRM
Custom reports
ActiveCampaign
7.7
Sage CRM

Platform & Infrastructure

ActiveCampaign
8.2
Sage CRM
API
ActiveCampaign
8.8
Sage CRM
Role-based workflow & approvals
ActiveCampaign
7.9
Sage CRM
Customizability
ActiveCampaign
7.8
Sage CRM
Integration with Salesforce.com
ActiveCampaign
8.1
Sage CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Sage CRM
Integration with SugarCRM
ActiveCampaign
8.2
Sage CRM

Sales Force Automation

ActiveCampaign
Sage CRM
9.5
Customer data management / contact management
ActiveCampaign
Sage CRM
10.0
Workflow management
ActiveCampaign
Sage CRM
10.0
Territory management
ActiveCampaign
Sage CRM
10.0
Opportunity management
ActiveCampaign
Sage CRM
10.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Sage CRM
10.0
Contract management
ActiveCampaign
Sage CRM
5.6
Quote & order management
ActiveCampaign
Sage CRM
10.0
Interaction tracking
ActiveCampaign
Sage CRM
10.0
Channel / partner relationship management
ActiveCampaign
Sage CRM
10.0

Customer Service & Support

ActiveCampaign
Sage CRM
10.0
Case management
ActiveCampaign
Sage CRM
10.0
Call center management
ActiveCampaign
Sage CRM
10.0
Help desk management
ActiveCampaign
Sage CRM
10.0

Marketing Automation

ActiveCampaign
Sage CRM
10.0
Lead management
ActiveCampaign
Sage CRM
10.0
Email marketing
ActiveCampaign
Sage CRM
10.0

CRM Project Management

ActiveCampaign
Sage CRM
10.0
Task management
ActiveCampaign
Sage CRM
10.0
Billing and invoicing management
ActiveCampaign
Sage CRM
10.0
Reporting
ActiveCampaign
Sage CRM
10.0

CRM Reporting & Analytics

ActiveCampaign
Sage CRM
10.0
Forecasting
ActiveCampaign
Sage CRM
10.0
Pipeline visualization
ActiveCampaign
Sage CRM
10.0
Customizable reports
ActiveCampaign
Sage CRM
10.0

Customization

ActiveCampaign
Sage CRM
10.0
Custom fields
ActiveCampaign
Sage CRM
10.0
Custom objects
ActiveCampaign
Sage CRM
10.0
Scripting environment
ActiveCampaign
Sage CRM
10.0
API for custom integration
ActiveCampaign
Sage CRM
10.0

Security

ActiveCampaign
Sage CRM
10.0
Single sign-on capability
ActiveCampaign
Sage CRM
10.0
Role-based user permissions
ActiveCampaign
Sage CRM
10.0

Social CRM

ActiveCampaign
Sage CRM
10.0
Social data
ActiveCampaign
Sage CRM
10.0
Social engagement
ActiveCampaign
Sage CRM
10.0

Integrations with 3rd-party Software

ActiveCampaign
Sage CRM
10.0
Marketing automation
ActiveCampaign
Sage CRM
10.0
Compensation management
ActiveCampaign
Sage CRM
10.0

Platform

ActiveCampaign
Sage CRM
10.0
Mobile access
ActiveCampaign
Sage CRM
10.0

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Sage CRM

  • SAGE CRM is a very clean and easy to use interface and easy to navigate around. Users seem to instantly understand with very little training where they are in the system, which is not always true of other system we have used in the past. The Key sometimes is removing 'clutter' for that user.
  • Sales and Sales Manager tend to find it is very intuitive and since it is flexibly with its design, we have created various extra option to improve sales peoples management of Contracts, Events and even Samples, saving and eliminating multiple spreadsheets.
  • Case Management and workflow capabilities together with the ability to offer Self Service and embed into your website has been very powerful and a number of client have found this can save them tremendous time. Adding in automatic notifications through a powerful workflow capability can save hours of time for the Users
  • Flexible Reporting using a wizard approach means that the system is easy to train on and for users we find that they embrace this even more since they feel an ownership for the CRM system, something that all CRM User aspire too.
  • Flexible licencing and Editions. Not always well known, but SAGE CRM has two editions (somewhat confusing) the Cloud or SAGE CRM.com doest use the same naming convention, but these are Standard And Advanced Editions. However, in particular, there is a Concurrent Licence option, albeit at a premium, but we once saved a client over £14000 on a 50 user system when they migrated to SAGE CRM Concurrent from their existing Named Licence CRM system, paying for the complete migration in year One
Gary Perkins | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Sage CRM

  • One of the areas that Sage CRM is different is the way that Appointments and Tasks are delivered to the user in the interface. This presents a challenge in the way that most people utilize a Calendar in their daily execution. Many companies want to see a color coded Calendar for multiple team members and this is provided through a 3rd party.
  • Executing workflow through the mobile device is another area that users have requested. With such a strong workflow and escalation engine extending to the mobile interface would be groundbreaking in the CRM industry.
  • The data loading tools also need some work. In today's world we often extend the platform for unique entities and today we use 3rd party tools for any data migration besides basic customer and contact information.
Danny Estrada | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Sage CRM

Sage CRM 5.1
Based on 11 answers
There are really no other words to say, it is a very easy to use application that is more straightforward and has provided better results with the bulk of features that appeal to a very broad amount of users. There may be other CRM platforms out there that are more prevalent, but I have found them to be much more clunky and less intuitive than Sage CRM.
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.4
Based on 8 answers
The automations have an easy step-by-step flow display so you can see exactly what your customers are going to experience every step of the way. Email creation is drag and drop and super simple to add timers (if wanted via HTML) or Gifs (save as an image) or even personalization.
Kati Kiefer | TrustRadius Reviewer

Sage CRM

Sage CRM 8.3
Based on 3 answers
I think it is intuitive, easy to customize and easy to learn
Kari-Ann B. Ryan | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Sage CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Sage CRM

Sage CRM 8.2
Based on 1 answer
Sage works very quickly based on the network you are using it on. It is internet based so if your network is slow, it will perform slowly. Reports seem to run reasonably fast, if there is too much information it is trying to populate that could slow it down a little. When Sage CRM is integrated with a Sage ERP product it doesn't tend to slow down either system at all
Kari-Ann B. Ryan | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 10 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Sage CRM

No score
No answers yet
No answers on this topic

In-Person Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Sage CRM

Sage CRM 7.0
Based on 1 answer
Most training would come after a upgrade. Otherwise we would self teach new employees. Training was with a Sage Software partner SWK technologies.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Sage CRM

Sage CRM 8.0
Based on 1 answer
The implementation and upgrades were rather quick and straight forward.Attempting to link Sage CRM with Sage 100 ERP however was a nightmare and will be avoided by us in the future due to numerous issues.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Sage CRM

I have evaluated and implemented MS Dynamics CRM from a business perspective, and more recently Salesforce.com CRM as an administarator. Sage was more intuitive than Salesforce, and also less expensice than both of them. At that time, I used Sage CRM because the company I was working with had purchased Sage ERP. However, they never implemented it, but I did implement Sage CRM almost by myself. It is a great tool to manage sales process and marketing campaigns.
Luis Brea | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Sage CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Sage CRM

  • Allowed managers to have visibility into salesperson pipelines with far less communication and time spent by all.
  • Allowed more predicative information on where the business is from a pipeline perspective so we can predict future business and resource requirements.
  • Allowed us to manage our customer support more effectively with less staff and allows cases and information to be passed from one staff member to another easily.
Glen Mund | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Additional Pricing Details

Sage CRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Sage CRM Editions & Modules

On-premise Edition
Sage CRM (on premise)1
  1. Lifetime License per Seat
SaaS Edition
Sage CRM (cloud)$451
  1. Per User per Month
Additional Pricing Details
Tiered pricing is available for multiple users.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Sage CRM
9.0

Likelihood to Renew

ActiveCampaign
9.1
Sage CRM
5.1

Usability

ActiveCampaign
8.4
Sage CRM
8.3

Reliability and Availability

ActiveCampaign
9.4
Sage CRM

Performance

ActiveCampaign
8.1
Sage CRM
8.2

Support Rating

ActiveCampaign
8.9
Sage CRM

In-Person Training

ActiveCampaign
Sage CRM
7.0

Implementation Rating

ActiveCampaign
7.4
Sage CRM
8.0

Scalability

ActiveCampaign
9.4
Sage CRM

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