What users are saying about
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Top Rated
850 Ratings
81 Ratings

ActiveCampaign

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Top Rated
850 Ratings
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Score 8.6 out of 100
81 Ratings
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Score 8.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    Sage CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    562 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.3
    83%
    501 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    453 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    325 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    366 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    510 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.3
    93%
    655 Ratings
    N/A
    0 Ratings

    List management

    9.0
    90%
    631 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    557 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    Sage CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    477 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    348 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    391 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    345 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    Sage CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.4
    84%
    284 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    276 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.8

    ActiveCampaign

    88%

    Sage CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.9
    89%
    247 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Sage CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    579 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    566 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    364 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    Sage CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 7/7 features

    API

    9.2
    92%
    380 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    258 Ratings
    N/A
    0 Ratings

    Customizability

    8.9
    89%
    403 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    86 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.9
    89%
    56 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    52 Ratings
    N/A
    0 Ratings

    Third-party software integrations

    7.6
    76%
    3 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.8

    Sage CRM

    88%
    Sage CRM ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    9.0
    90%
    17 Ratings

    Workflow management

    N/A
    0 Ratings
    8.6
    86%
    16 Ratings

    Territory management

    N/A
    0 Ratings
    8.6
    86%
    17 Ratings

    Opportunity management

    N/A
    0 Ratings
    8.9
    89%
    17 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    9.0
    90%
    16 Ratings

    Contract management

    N/A
    0 Ratings
    8.6
    86%
    14 Ratings

    Quote & order management

    N/A
    0 Ratings
    9.0
    90%
    16 Ratings

    Interaction tracking

    N/A
    0 Ratings
    9.2
    92%
    16 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    8.7
    87%
    16 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.2

    Sage CRM

    82%
    Sage CRM ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    8.1
    81%
    16 Ratings

    Call center management

    N/A
    0 Ratings
    8.2
    82%
    15 Ratings

    Help desk management

    N/A
    0 Ratings
    8.3
    83%
    14 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.8

    Sage CRM

    88%
    Sage CRM ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    8.9
    89%
    16 Ratings

    Email marketing

    N/A
    0 Ratings
    8.7
    87%
    15 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.1

    Sage CRM

    91%
    Sage CRM ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    9.0
    90%
    16 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    9.0
    90%
    15 Ratings

    Reporting

    N/A
    0 Ratings
    9.2
    92%
    13 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.6

    Sage CRM

    86%
    Sage CRM ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    8.7
    87%
    16 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    8.4
    84%
    16 Ratings

    Customizable reports

    N/A
    0 Ratings
    8.7
    87%
    17 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.6

    Sage CRM

    86%
    Sage CRM ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    8.6
    86%
    17 Ratings

    Custom objects

    N/A
    0 Ratings
    8.5
    85%
    16 Ratings

    Scripting environment

    N/A
    0 Ratings
    9.0
    90%
    16 Ratings

    API for custom integration

    N/A
    0 Ratings
    8.3
    83%
    14 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.7

    Sage CRM

    87%
    Sage CRM ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    8.7
    87%
    17 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    8.7
    87%
    13 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.4

    Sage CRM

    94%
    Sage CRM ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    9.5
    95%
    13 Ratings

    Social engagement

    N/A
    0 Ratings
    9.3
    93%
    13 Ratings

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.0

    Sage CRM

    90%
    Sage CRM ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    9.1
    91%
    14 Ratings

    Compensation management

    N/A
    0 Ratings
    8.9
    89%
    12 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.7

    Sage CRM

    77%
    Sage CRM ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    7.7
    77%
    16 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, In-Person Training, Implementation Rating
    • Sage CRM is rated higher in 3 areas: Usability, Performance, Support Rating

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    651 Ratings
    8.9

    Sage CRM

    89%
    28 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    5.1

    Sage CRM

    51%
    11 Ratings

    Usability

    8.0

    ActiveCampaign

    80%
    35 Ratings
    8.9

    Sage CRM

    89%
    11 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Sage CRM

    N/A
    0 Ratings

    Performance

    6.4

    ActiveCampaign

    64%
    4 Ratings
    8.2

    Sage CRM

    82%
    2 Ratings

    Support Rating

    6.1

    ActiveCampaign

    61%
    39 Ratings
    7.9

    Sage CRM

    79%
    8 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating
    7.0

    Sage CRM

    70%
    1 Rating

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings
    8.0

    Sage CRM

    80%
    2 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Sage CRM

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Sage CRM

    N/A
    0 Ratings

    Product Scalability

    8.4

    ActiveCampaign

    84%
    4 Ratings

    Sage CRM

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Sage CRM

    N/A
    0 Ratings

    Vendor pre-sale

    7.2

    ActiveCampaign

    72%
    3 Ratings

    Sage CRM

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
    Read full review

    Sage

    as it is a very flexible software that can be adapted to any business model, other functions human resource management, manufacturing and supply chain planning, all these functions are housed in a highly technological interface. I liked this system because it made automating accounts payable so much easier.the control of the basic accounting of any type of company
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Sage

    • When in client profile, it is very intuitive, allowing you to easily transcribe notes in the clients profile.
    • Sage allows 3rd party plugins, so if you utilize a particular phone services or would like to import something as simple as google drive, its compatible.
    Read full review

    Cons

    ActiveCampaign

    • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
    • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
    • I'd like more reporting data on one page.
    Read full review

    Sage

    • Reliance on Apache Tomcat causes a lot of headaches. There are common issues trying to start up the server, resulting from Apache Tomcat misconfigurations, or Java. Some forum posts on Sage City address common issues, but digging into server logs seems to be an often occurrence.
    • Support is somewhat lacking, less user install base means error messages are sometimes hard to find quick answers for. Most of the knowledge found on the internet is in the Sage City forum.
    • Integration with Microsoft 365 causes you to have to turn off some security features. This will result in your 365 tenants running lower security standards than recommended, it may put you at risk for targeted attacks.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Sage CRM

    Starting Price

    $33 per month

    Editions & Modules

    Sage CRM editions and modules pricing
    EditionModules
    Sage CRM (on premise)1
    Sage CRM (cloud)$452

    Footnotes

    1. Lifetime License per Seat
    2. Per User per Month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Tiered pricing is available for multiple users.

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Sage

    There are really no other words to say, it is a very easy to use application that is more straightforward and has provided better results with the bulk of features that appeal to a very broad amount of users. There may be other CRM platforms out there that are more prevalent, but I have found them to be much more clunky and less intuitive than Sage CRM.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Sage

    Excellent integration with the most important social networks (LinkedIn, Facebook and Twitter) to get leads. The mobile app is quite useful for speeding up the tasks at hand and not relying on the computer or being in the office to get them done.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Sage

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Sage

    Sage works very quickly based on the network you are using it on. It is internet based so if your network is slow, it will perform slowly. Reports seem to run reasonably fast, if there is too much information it is trying to populate that could slow it down a little. When Sage CRM is integrated with a Sage ERP product it doesn't tend to slow down either system at all
    Read full review

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Sage

    Support team is really slow and they need to work on this really. Sometimes it takes days to resolve a simple query and there is no way to get it expedited. Rest the product is is amazing but the team should look into the costumer support and get it working
    Read full review

    In-Person Training

    ActiveCampaign

    No answers on this topic

    Sage

    Most training would come after a upgrade. Otherwise we would self teach new employees. Training was with a Sage Software partner SWK technologies.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Sage

    The implementation and upgrades were rather quick and straight forward. Attempting to link Sage CRM with Sage 100 ERP however was a nightmare and will be avoided by us in the future due to numerous issues.
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Sage

    Whilst SAGE CRM was selected around 10 years ago and we became a partner, the main contenders would have been at the time Sales Logix and MS CRM 4.0. However, we had extensive experience of the mid-market CRM's and decided on SAGE CRM since it had a clean, easy to understand interface and importantly offered both workflow automation and Self Service capability, all of which across both the Case and Sales and Marketing functionality was seamless and saved time. As it was pure browser based, access was from anywhere we wanted. In my view, SAGE CRM still stacks up well against all the other mid-market CRM systems and offers good value for money, but more importantly, it is an easy to operate and customisable solution which user like. Again, we can teach administration users very quickly to support and customise themselves since the admin. function are clear as well.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Sage

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Sage

    • It is very affordable in pricing, compared to competitors
    • Lead management and convertion into prospects is also a very easy process
    • Lead capture from web pages should be available, and better ways to capture leads from tradeshows by uploading directly from scanned business cards
    Read full review

    Screenshots

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