What users are saying about
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Top Rated
705 Ratings
62 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100
62 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Sage CRM

Only having one primary contact can cause issues for companies who are more specialized and custom. We deal with many people throughout the company so this can cause issues on trying to figure out who to contact. Creating advanced custom screens are also rather complicated and many times would require outside work to complete.For retail it is much more simplistic and easy to use. Storing all customer information along with communication info is simple.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Sage CRM
WYSIWYG email editor
ActiveCampaign
8.1
Sage CRM
Dynamic content
ActiveCampaign
8.6
Sage CRM
Ability to test dynamic content
ActiveCampaign
8.1
Sage CRM
Landing pages
ActiveCampaign
7.2
Sage CRM
A/B testing
ActiveCampaign
8.7
Sage CRM
Mobile optimization
ActiveCampaign
8.4
Sage CRM
Email deliverability reporting
ActiveCampaign
9.0
Sage CRM
List management
ActiveCampaign
8.9
Sage CRM
Triggered drip sequences
ActiveCampaign
9.3
Sage CRM

Lead Management

ActiveCampaign
8.5
Sage CRM
Lead nurturing
ActiveCampaign
8.8
Sage CRM
Lead scoring and grading
ActiveCampaign
8.3
Sage CRM
Data quality management
ActiveCampaign
8.4
Sage CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Sage CRM

Campaign Management

ActiveCampaign
8.3
Sage CRM
Calendaring
ActiveCampaign
8.0
Sage CRM
Event/webinar marketing
ActiveCampaign
8.6
Sage CRM

Social Media Marketing

ActiveCampaign
8.6
Sage CRM
Social sharing and campaigns
ActiveCampaign
8.7
Sage CRM
Social profile integration
ActiveCampaign
8.5
Sage CRM

Reporting & Analytics

ActiveCampaign
8.6
Sage CRM
Dashboards
ActiveCampaign
8.7
Sage CRM
Standard reports
ActiveCampaign
8.7
Sage CRM
Custom reports
ActiveCampaign
8.5
Sage CRM

Platform & Infrastructure

ActiveCampaign
8.8
Sage CRM
API
ActiveCampaign
9.0
Sage CRM
Role-based workflow & approvals
ActiveCampaign
8.5
Sage CRM
Customizability
ActiveCampaign
8.7
Sage CRM
Integration with Salesforce.com
ActiveCampaign
8.8
Sage CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Sage CRM
Integration with SugarCRM
ActiveCampaign
8.8
Sage CRM

Sales Force Automation

ActiveCampaign
Sage CRM
10.0
Customer data management / contact management
ActiveCampaign
Sage CRM
10.0
Workflow management
ActiveCampaign
Sage CRM
10.0
Territory management
ActiveCampaign
Sage CRM
10.0
Opportunity management
ActiveCampaign
Sage CRM
10.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Sage CRM
10.0
Contract management
ActiveCampaign
Sage CRM
10.0
Quote & order management
ActiveCampaign
Sage CRM
10.0
Interaction tracking
ActiveCampaign
Sage CRM
10.0
Channel / partner relationship management
ActiveCampaign
Sage CRM
10.0

Customer Service & Support

ActiveCampaign
Sage CRM
10.0
Case management
ActiveCampaign
Sage CRM
10.0
Call center management
ActiveCampaign
Sage CRM
10.0
Help desk management
ActiveCampaign
Sage CRM
10.0

Marketing Automation

ActiveCampaign
Sage CRM
10.0
Lead management
ActiveCampaign
Sage CRM
10.0
Email marketing
ActiveCampaign
Sage CRM
10.0

CRM Project Management

ActiveCampaign
Sage CRM
10.0
Task management
ActiveCampaign
Sage CRM
10.0
Billing and invoicing management
ActiveCampaign
Sage CRM
10.0
Reporting
ActiveCampaign
Sage CRM
10.0

CRM Reporting & Analytics

ActiveCampaign
Sage CRM
10.0
Forecasting
ActiveCampaign
Sage CRM
10.0
Pipeline visualization
ActiveCampaign
Sage CRM
10.0
Customizable reports
ActiveCampaign
Sage CRM
10.0

Customization

ActiveCampaign
Sage CRM
9.5
Custom fields
ActiveCampaign
Sage CRM
10.0
Custom objects
ActiveCampaign
Sage CRM
9.0
Scripting environment
ActiveCampaign
Sage CRM
9.0
API for custom integration
ActiveCampaign
Sage CRM
10.0

Security

ActiveCampaign
Sage CRM
10.0
Single sign-on capability
ActiveCampaign
Sage CRM
10.0
Role-based user permissions
ActiveCampaign
Sage CRM
10.0

Social CRM

ActiveCampaign
Sage CRM
9.5
Social data
ActiveCampaign
Sage CRM
9.0
Social engagement
ActiveCampaign
Sage CRM
10.0

Integrations with 3rd-party Software

ActiveCampaign
Sage CRM
10.0
Marketing automation
ActiveCampaign
Sage CRM
10.0
Compensation management
ActiveCampaign
Sage CRM
10.0

Platform

ActiveCampaign
Sage CRM
9.0
Mobile access
ActiveCampaign
Sage CRM
9.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Sage CRM

  • SAGE CRM is a very clean and easy to use interface and easy to navigate around. Users seem to instantly understand with very little training where they are in the system, which is not always true of other system we have used in the past. The Key sometimes is removing 'clutter' for that user.
  • Sales and Sales Manager tend to find it is very intuitive and since it is flexibly with its design, we have created various extra option to improve sales peoples management of Contracts, Events and even Samples, saving and eliminating multiple spreadsheets.
  • Case Management and workflow capabilities together with the ability to offer Self Service and embed into your website has been very powerful and a number of client have found this can save them tremendous time. Adding in automatic notifications through a powerful workflow capability can save hours of time for the Users
  • Flexible Reporting using a wizard approach means that the system is easy to train on and for users we find that they embrace this even more since they feel an ownership for the CRM system, something that all CRM User aspire too.
  • Flexible licencing and Editions. Not always well known, but SAGE CRM has two editions (somewhat confusing) the Cloud or SAGE CRM.com doest use the same naming convention, but these are Standard And Advanced Editions. However, in particular, there is a Concurrent Licence option, albeit at a premium, but we once saved a client over £14000 on a 50 user system when they migrated to SAGE CRM Concurrent from their existing Named Licence CRM system, paying for the complete migration in year One
Gary Perkins | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Sage CRM

  • One of the areas that Sage CRM is different is the way that Appointments and Tasks are delivered to the user in the interface. This presents a challenge in the way that most people utilize a Calendar in their daily execution. Many companies want to see a color coded Calendar for multiple team members and this is provided through a 3rd party.
  • Executing workflow through the mobile device is another area that users have requested. With such a strong workflow and escalation engine extending to the mobile interface would be groundbreaking in the CRM industry.
  • The data loading tools also need some work. In today's world we often extend the platform for unique entities and today we use 3rd party tools for any data migration besides basic customer and contact information.
Danny Estrada | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Sage CRM

Sage CRM 5.1
Based on 11 answers
There are really no other words to say, it is a very easy to use application that is more straightforward and has provided better results with the bulk of features that appeal to a very broad amount of users. There may be other CRM platforms out there that are more prevalent, but I have found them to be much more clunky and less intuitive than Sage CRM.
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Sage CRM

Sage CRM 10.0
Based on 4 answers
Helped us improve on our sales and build up client base while still maintaining their contact databases.The system is relatively cheap compared to deliverables and it's easier to understand and use.Managers no longer need to sit down with staff since it's easier to track from the system on specific key parameters that guide us towards realizing better returns.
Brittany Powells | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Sage CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Sage CRM

Sage CRM 8.2
Based on 1 answer
Sage works very quickly based on the network you are using it on. It is internet based so if your network is slow, it will perform slowly. Reports seem to run reasonably fast, if there is too much information it is trying to populate that could slow it down a little. When Sage CRM is integrated with a Sage ERP product it doesn't tend to slow down either system at all
Kari-Ann B. Ryan | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Sage CRM

Sage CRM 10.0
Based on 1 answer
For the many times I encountered challenges, my emails were always responded to on time and the supporting staff would go a step further to find out if my issues had been well resolved.
Brittany Powells | TrustRadius Reviewer

In-Person Training

ActiveCampaign

ActiveCampaign 7.3
Based on 1 answer
No answer on this topic is available.

Sage CRM

Sage CRM 7.0
Based on 1 answer
Most training would come after a upgrade. Otherwise we would self teach new employees. Training was with a Sage Software partner SWK technologies.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Sage CRM

Sage CRM 8.0
Based on 1 answer
The implementation and upgrades were rather quick and straight forward.Attempting to link Sage CRM with Sage 100 ERP however was a nightmare and will be avoided by us in the future due to numerous issues.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Sage CRM

I have evaluated and implemented MS Dynamics CRM from a business perspective, and more recently Salesforce.com CRM as an administarator. Sage was more intuitive than Salesforce, and also less expensice than both of them. At that time, I used Sage CRM because the company I was working with had purchased Sage ERP. However, they never implemented it, but I did implement Sage CRM almost by myself. It is a great tool to manage sales process and marketing campaigns.
Luis Brea | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Sage CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Sage CRM

  • Allowed managers to have visibility into salesperson pipelines with far less communication and time spent by all.
  • Allowed more predicative information on where the business is from a pipeline perspective so we can predict future business and resource requirements.
  • Allowed us to manage our customer support more effectively with less staff and allows cases and information to be passed from one staff member to another easily.
Glen Mund | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Sage CRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Sage CRM Editions & Modules

On-premise Edition
Sage CRM (on premise)1
  1. Lifetime License per Seat
SaaS Edition
Sage CRM (cloud)$451
  1. Per User per Month
Additional Pricing Details
Tiered pricing is available for multiple users.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Sage CRM
10.0

Likelihood to Renew

ActiveCampaign
9.0
Sage CRM
5.1

Usability

ActiveCampaign
8.2
Sage CRM
10.0

Reliability and Availability

ActiveCampaign
9.1
Sage CRM

Performance

ActiveCampaign
8.6
Sage CRM
8.2

Support Rating

ActiveCampaign
6.5
Sage CRM
10.0

In-Person Training

ActiveCampaign
7.3
Sage CRM
7.0

Implementation Rating

ActiveCampaign
8.5
Sage CRM
8.0

Scalability

ActiveCampaign
8.8
Sage CRM

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