What users are saying about
4 Ratings
23 Ratings
4 Ratings
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Score 5.1 out of 100
23 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

CoSchedule

CoSchedule is well suited for:
  1. Marketing teams who are trying to move away from spreadsheets.
  2. Small teams that are quickly expanding in size.
  3. Organizations who can't afford expensive project management tools.
Nate Casimiro | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
CoSchedule
WYSIWYG email editor
ActiveDEMAND
9.2
CoSchedule
Dynamic content
ActiveDEMAND
9.6
CoSchedule
Ability to test dynamic content
ActiveDEMAND
9.6
CoSchedule
Landing pages
ActiveDEMAND
9.0
CoSchedule
A/B testing
ActiveDEMAND
9.6
CoSchedule
Mobile optimization
ActiveDEMAND
9.6
CoSchedule
Email deliverability reporting
ActiveDEMAND
9.6
CoSchedule
List management
ActiveDEMAND
9.2
CoSchedule
Triggered drip sequences
ActiveDEMAND
9.6
CoSchedule

Lead Management

ActiveDEMAND
9.0
CoSchedule
Lead nurturing
ActiveDEMAND
9.6
CoSchedule
Lead scoring and grading
ActiveDEMAND
9.0
CoSchedule
Data quality management
ActiveDEMAND
8.6
CoSchedule
Automated sales alerts and tasks
ActiveDEMAND
8.6
CoSchedule

Campaign Management

ActiveDEMAND
9.4
CoSchedule
Calendaring
ActiveDEMAND
9.6
CoSchedule
Event/webinar marketing
ActiveDEMAND
9.2
CoSchedule

Social Media Marketing

ActiveDEMAND
8.6
CoSchedule
Social sharing and campaigns
ActiveDEMAND
8.6
CoSchedule
Social profile integration
ActiveDEMAND
8.6
CoSchedule

Reporting & Analytics

ActiveDEMAND
9.2
CoSchedule
Dashboards
ActiveDEMAND
8.8
CoSchedule
Standard reports
ActiveDEMAND
9.2
CoSchedule
Custom reports
ActiveDEMAND
9.6
CoSchedule

Platform & Infrastructure

ActiveDEMAND
9.6
CoSchedule
API
ActiveDEMAND
9.0
CoSchedule
Role-based workflow & approvals
ActiveDEMAND
9.0
CoSchedule
Customizability
ActiveDEMAND
9.6
CoSchedule
Integration with Salesforce.com
ActiveDEMAND
10.0
CoSchedule
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
CoSchedule
Integration with SugarCRM
ActiveDEMAND
10.0
CoSchedule

Project Management

ActiveDEMAND
CoSchedule
8.6
Task Management
ActiveDEMAND
CoSchedule
9.2
Resource Management
ActiveDEMAND
CoSchedule
8.5
Gantt Charts
ActiveDEMAND
CoSchedule
9.0
Scheduling
ActiveDEMAND
CoSchedule
9.5
Workflow Automation
ActiveDEMAND
CoSchedule
8.3
Team Collaboration
ActiveDEMAND
CoSchedule
8.2
Support for Agile Methodology
ActiveDEMAND
CoSchedule
8.0
Support for Waterfall Methodology
ActiveDEMAND
CoSchedule
9.4
Document Management
ActiveDEMAND
CoSchedule
9.6
Email integration
ActiveDEMAND
CoSchedule
8.1
Mobile Access
ActiveDEMAND
CoSchedule
8.8
Timesheet Tracking
ActiveDEMAND
CoSchedule
6.9
Change request and Case Management
ActiveDEMAND
CoSchedule
7.4
Budget and Expense Management
ActiveDEMAND
CoSchedule
9.0

Professional Services Automation

ActiveDEMAND
CoSchedule
8.8
Quotes/estimates
ActiveDEMAND
CoSchedule
9.0
Invoicing
ActiveDEMAND
CoSchedule
9.0
Project & financial reporting
ActiveDEMAND
CoSchedule
9.0
Integration with accounting software
ActiveDEMAND
CoSchedule
8.0

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

CoSchedule

  • The monthly calendar view gives me a broad overview of all the content we have in production.
  • The notes section within each blog topic helps me keep an organized list of items or links relevant to that topic.
  • The headline analyzer gives me another option to test my headline before publishing, to see how it scores.
Brandon Weaver | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

CoSchedule

  • Would like to replicate some of the functionality of Buffer (sharing other content easily from multiple sources) to consolidate our marketing calendar in one place.
Jeremy Miller | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

CoSchedule

CoSchedule 9.0
Based on 2 answers
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
Ben Caplan | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

CoSchedule

CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

CoSchedule

  • Probably too early to tell for certain but it is definitely value priced right now. Fully developed content management platforms are running in $15-$20k per year range and more. You can get into a CoSchedule solution for $
  • Team has found it easy to sign on and review tasks so this is a big time saver. More could be done to enable Guests easier access to content they need to review
  • It's way faster that other scheduling apps we have tried. The fact that it runs on a cloud based app or inside your Wordpress app is a real plus. Auto save feature also means you don't have to remember to save your content.
Al Schoneman | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

CoSchedule

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

CoSchedule Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
CoSchedule
8.6

Support Rating

ActiveDEMAND
CoSchedule
9.0

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