What users are saying about
4 Ratings
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Score 5.1 out of 100
28 Ratings
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Score 9 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Drip Ecommerce CRM

If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API.They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.
Charles Combs | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Drip Ecommerce CRM
8.7
WYSIWYG email editor
ActiveDEMAND
9.2
Drip Ecommerce CRM
9.4
Dynamic content
ActiveDEMAND
9.6
Drip Ecommerce CRM
7.5
Ability to test dynamic content
ActiveDEMAND
9.6
Drip Ecommerce CRM
5.9
Landing pages
ActiveDEMAND
9.0
Drip Ecommerce CRM
A/B testing
ActiveDEMAND
9.6
Drip Ecommerce CRM
9.0
Mobile optimization
ActiveDEMAND
9.6
Drip Ecommerce CRM
7.7
Email deliverability reporting
ActiveDEMAND
9.6
Drip Ecommerce CRM
10.0
List management
ActiveDEMAND
9.2
Drip Ecommerce CRM
10.0
Triggered drip sequences
ActiveDEMAND
9.6
Drip Ecommerce CRM
10.0

Lead Management

ActiveDEMAND
9.0
Drip Ecommerce CRM
Lead nurturing
ActiveDEMAND
9.6
Drip Ecommerce CRM
Lead scoring and grading
ActiveDEMAND
9.0
Drip Ecommerce CRM
Data quality management
ActiveDEMAND
8.6
Drip Ecommerce CRM
Automated sales alerts and tasks
ActiveDEMAND
8.6
Drip Ecommerce CRM

Campaign Management

ActiveDEMAND
9.4
Drip Ecommerce CRM
Calendaring
ActiveDEMAND
9.6
Drip Ecommerce CRM
Event/webinar marketing
ActiveDEMAND
9.2
Drip Ecommerce CRM

Social Media Marketing

ActiveDEMAND
8.6
Drip Ecommerce CRM
Social sharing and campaigns
ActiveDEMAND
8.6
Drip Ecommerce CRM
Social profile integration
ActiveDEMAND
8.6
Drip Ecommerce CRM

Reporting & Analytics

ActiveDEMAND
9.2
Drip Ecommerce CRM
7.4
Dashboards
ActiveDEMAND
8.8
Drip Ecommerce CRM
8.2
Standard reports
ActiveDEMAND
9.2
Drip Ecommerce CRM
8.2
Custom reports
ActiveDEMAND
9.6
Drip Ecommerce CRM
5.8

Platform & Infrastructure

ActiveDEMAND
9.6
Drip Ecommerce CRM
API
ActiveDEMAND
9.0
Drip Ecommerce CRM
Role-based workflow & approvals
ActiveDEMAND
9.0
Drip Ecommerce CRM
Customizability
ActiveDEMAND
9.6
Drip Ecommerce CRM
Integration with Salesforce.com
ActiveDEMAND
10.0
Drip Ecommerce CRM
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Drip Ecommerce CRM
Integration with SugarCRM
ActiveDEMAND
10.0
Drip Ecommerce CRM

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Drip Ecommerce CRM

  • Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
  • Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
  • Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.
Steve Palfreyman | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Drip Ecommerce CRM

  • Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
  • Any supported integration partners are always good to see. They have expanded in this area, recently.
  • Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
  • Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."
Conrad Magalis | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Drip Ecommerce CRM

Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.
Jordan Comstock | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Drip Ecommerce CRM

  • Saves hours of typing redundant emails
  • Helps with our retention based on the constant contact with our current clients
  • Keeps our prospects up to date as we move through the stages of the sales cycle which also increases our capacity to handle more volume.
Matthew Gehrman | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Drip Ecommerce CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Drip Ecommerce CRM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Drip Ecommerce CRM
9.5

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