What users are saying about

ActiveDEMAND

3 Ratings
Score 10 out of 101

LeanData Demand Management

8 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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LeanData Demand Management

I would recommend getting LeanData for large organizations or those organizations that are growing quickly. I honestly can't think how our company would have been able to scale our routing of leads without the product. As previously stated, companies with a Sales team of one or two people wouldn't see much benefit from the lean routing module.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
LeanData Demand Management
WYSIWYG email editor
ActiveDEMAND
9.2
LeanData Demand Management
Dynamic content
ActiveDEMAND
9.6
LeanData Demand Management
Ability to test dynamic content
ActiveDEMAND
9.6
LeanData Demand Management
Landing pages
ActiveDEMAND
9.0
LeanData Demand Management
A/B testing
ActiveDEMAND
9.6
LeanData Demand Management
Mobile optimization
ActiveDEMAND
9.6
LeanData Demand Management
Email deliverability
ActiveDEMAND
9.6
LeanData Demand Management
List management
ActiveDEMAND
9.2
LeanData Demand Management
Triggered drip sequences
ActiveDEMAND
9.6
LeanData Demand Management

Lead Management

ActiveDEMAND
9.0
LeanData Demand Management
8.5
Lead nurturing
ActiveDEMAND
9.6
LeanData Demand Management
Lead scoring and grading
ActiveDEMAND
9.0
LeanData Demand Management
8.0
Data quality management
ActiveDEMAND
8.6
LeanData Demand Management
8.5
Automated sales alerts and tasks
ActiveDEMAND
8.6
LeanData Demand Management
9.1

Campaign Management

ActiveDEMAND
9.4
LeanData Demand Management
Calendaring
ActiveDEMAND
9.6
LeanData Demand Management
Event/webinar marketing
ActiveDEMAND
9.2
LeanData Demand Management

Social Media Marketing

ActiveDEMAND
8.6
LeanData Demand Management
Social sharing and campaigns
ActiveDEMAND
8.6
LeanData Demand Management
Social profile integration
ActiveDEMAND
8.6
LeanData Demand Management

Reporting & Analytics

ActiveDEMAND
9.2
LeanData Demand Management
9.0
Dashboards
ActiveDEMAND
8.8
LeanData Demand Management
Standard reports
ActiveDEMAND
9.2
LeanData Demand Management
9.0
Custom reports
ActiveDEMAND
9.6
LeanData Demand Management

Platform & Infrastructure

ActiveDEMAND
9.6
LeanData Demand Management
9.6
API
ActiveDEMAND
9.0
LeanData Demand Management
Role-based workflow & approvals
ActiveDEMAND
9.0
LeanData Demand Management
Customizability
ActiveDEMAND
9.6
LeanData Demand Management
9.6
Integration with Salesforce.com
ActiveDEMAND
10.0
LeanData Demand Management
9.6
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
LeanData Demand Management
Integration with SugarCRM
ActiveDEMAND
10.0
LeanData Demand Management

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • The lead routing module has saved me an immense amount of time in just a few short months we have been using the tool. I can easily investigate why a lead was routed a certain way, and instantly make changes to the routing logic if needed.
  • The LeanData team that helped us implement the product was extremely helpful and knowledgeable, anticipating potential problems before they could even happen.
  • The matching logic in the lead routing module is starting to pay dividends in helping us to clean up duplicate leads in an automated way.
Jason Lopez profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • The price might be prohibitive for some companies. While it has really paid off for us, it would still be a luxury for smaller organizations that do not have many SalesForce users.
Jason Lopez profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
I didn't look at any competitors
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Using the lead routing module has cut down the time I spend making changes to the logic by 90%, while also increasing the accuracy of changes by validating them.
  • I am now able to investigate why a lead routed a certain way in a way I never was previously, helping our business to determine any tweaks to our current set-up.
Jason Lopez profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

LeanData Demand Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
LeanData Demand Management Editions & Modules
LeanData Demand Management
Additional Pricing Details