What users are saying about
8 Ratings

iContact

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75 Ratings
8 Ratings
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Score 6.6 out of 101

iContact

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75 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

iContact

iContact is a great option for small businesses. It doesn't have enough features to create the demands of a large corporation. Of course the price goes up exponentially with more subscribers, which would also make it beneficial for small businesses. If you have too many lists to add people to it can get a little crazy too.
Kirsten Rodriguez profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
iContact
7.6
WYSIWYG email editor
Adestra
10.0
iContact
7.1
Dynamic content
Adestra
10.0
iContact
7.4
Ability to test dynamic content
Adestra
10.0
iContact
6.7
Landing pages
Adestra
10.0
iContact
7.0
A/B testing
Adestra
10.0
iContact
7.5
Email deliverability
Adestra
10.0
iContact
8.9
List management
Adestra
10.0
iContact
7.9
Triggered drip sequences
Adestra
10.0
iContact
6.9
Mobile optimization
Adestra
iContact
8.7

Reporting & Analytics

Adestra
10.0
iContact
7.9
Dashboards
Adestra
10.0
iContact
7.6
Standard reports
Adestra
10.0
iContact
8.1
Custom reports
Adestra
iContact
8.1

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Customer service is wonderful! They are always helpful, guiding and available for any odd question, even if those questions are training for a newbie to the email world.
  • Building forms for data collection and the code generator the for the site is very easy.
  • Ensuring double opt-in is extremely straightforward.
  • Including unsubscribe on every message automatically means we never have to worry about CAN-SPAM.
No photo available

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
iContact3.4
Based on 19 answers
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Zeenath Haniff profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
iContact8.0
Based on 6 answers
Certain aspects could be easier or allow for more creativity when building a message. iContact tries to make it too easy for those who are unable to build their own messages from scratch or customize using more advanced HTML coding.
Zeenath Haniff profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
iContact9.0
Based on 1 answer
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Zeenath Haniff profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
iContact9.5
Based on 9 answers
The customer support at iContact is probably the best thing about the entire program. Even if the program were difficult to use, the support staff helps guide the user with clear and precise answers, and the representatives do not rush users who have questions. In fact, representatives continue asking if the user needs help until all questions are thoroughly answered.
Zeenath Haniff profile photo

Implementation

No score
No answers yet
No answers on this topic
iContact8.5
Based on 2 answers
The program was implemented before I began with the company, but the renewal process was rather simple.
Zeenath Haniff profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I plan to use MailChimp going forward. I understand from trusted colleagues that it is as good as IContact and FREE.
Peggy Lutz profile photo

Scalability

No score
No answers yet
No answers on this topic
iContact7.0
Based on 1 answer
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Zeenath Haniff profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Email in general has astounding ROI. For the cost there is NOTHING that comes even close to generating the same numbers.
  • iContact is in expensive, so that leads to high ROI.
  • iContact has terrible deliverability, so we are paying for emails that are not making it to their inbox. It is worth more to us now to pay for the more expensive ESP with better deliverability, that way more of our customers get our emails, which in turn leads to more purchases and even higher ROI.
  • Once you are able to afford a better email service provider (ESP), I would recommend using someone with a custom IP address so that you can manage your own deliverability.
Mark Tuttle profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

iContact

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details