What users are saying about
8 Ratings
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76 Ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.5 out of 101

iContact

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76 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

iContact

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Patrick Stephens profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
iContact
7.6
WYSIWYG email editor
Adestra
10.0
iContact
7.1
Dynamic content
Adestra
10.0
iContact
7.5
Ability to test dynamic content
Adestra
10.0
iContact
6.8
Landing pages
Adestra
10.0
iContact
6.9
A/B testing
Adestra
10.0
iContact
7.4
Email deliverability
Adestra
10.0
iContact
8.9
List management
Adestra
10.0
iContact
8.0
Triggered drip sequences
Adestra
10.0
iContact
6.9
Mobile optimization
Adestra
iContact
8.7

Reporting & Analytics

Adestra
10.0
iContact
7.9
Dashboards
Adestra
10.0
iContact
7.6
Standard reports
Adestra
10.0
iContact
8.1
Custom reports
Adestra
iContact
8.0

Pros

Adestra

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo

iContact

  • Quick sends. You can trust that it will go out.
  • Individual person management. We mostly use them in groups, but being able to address the small things on each account makes it more effective and makes us more efficient.
  • Templates. Some of their newer templates are really nice and do more than what I could ever hope to do!
Patrick Stephens profile photo

Cons

Adestra

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo

iContact

  • Some of the emails that bounce cannot be traced to a specific reason. It leaves our team in the dark about why the emails are bouncing.
  • The spam test sometimes give a thumbs up while the email is still flagged in Outlook. Obviously Outlook is a big deal for B2B marketing emails, and the resolution hasn't been so clear.
  • iContact alots only a specific amount of space for your email images. This can be restricting at times.
Jerry van Dalen Jr. profile photo

Likelihood to Renew

Adestra

No score
No answers yet
No answers on this topic

iContact

iContact 3.4
Based on 19 answers
iContact is great for bloggers, events, and micro businesses, but if you are a small business that will be using email marketing extensively, you may want to consider other ESPs.
Malarie Knox profile photo

Usability

Adestra

Adestra 9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo

iContact

iContact 8.0
Based on 6 answers
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Charlene Botet Pelaez profile photo

Reliability and Availability

Adestra

No score
No answers yet
No answers on this topic

iContact

iContact 9.0
Based on 1 answer
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Zeenath Haniff profile photo

Support

Adestra

Adestra 10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo

iContact

iContact 9.5
Based on 9 answers
she was nice, but could not resolve formatting issue you guys have with Outlook.
Kevin Fritz profile photo

Implementation

Adestra

No score
No answers yet
No answers on this topic

iContact

iContact 8.5
Based on 2 answers
The program was implemented before I began with the company, but the renewal process was rather simple.
Zeenath Haniff profile photo

Alternatives Considered

Adestra

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo

iContact

iContact was the solution in use when I entered the organization. I have heard very good things about MailChimp and Constant Contact, the other two big names in this field. We have chosen to remain with iContact since then, but would be open to moving. However, it is fulfilling our needs well, so there is more needed to drive that transition
Jerry van Dalen Jr. profile photo

Scalability

Adestra

No score
No answers yet
No answers on this topic

iContact

iContact 7.0
Based on 1 answer
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Zeenath Haniff profile photo

Return on Investment

Adestra

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo

iContact

  • I'm deeply disappointed that iContact did not let me know they were overcharging me on a consistent basis.
  • Now that my trust in iContact has been broken, I will not continue to use their service. Their overcharging cost me over $400.
Peggy Lutz profile photo

Pricing Details

Adestra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

iContact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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