What users are saying about

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

Criteo Dynamic Retargeting

22 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Criteo Dynamic Retargeting

If cost is no object, Criteo certainly offers a top-notch customer service experience, and little-to-no time investment to manage the platform. For a company without a dedicated ads team, Criteo could be a good option since the platform does most of the legwork for you. Also, cost may depend on industry, so other customers may find a different cost situation than we found.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Criteo Dynamic Retargeting
2.0
Data Transfer
AdGear Advertiser
4.0
Criteo Dynamic Retargeting
3.0
DSP integration
AdGear Advertiser
3.0
Criteo Dynamic Retargeting
1.0

Ad Campaigns

AdGear Advertiser
3.8
Criteo Dynamic Retargeting
9.0
Ad campaign creation
AdGear Advertiser
3.0
Criteo Dynamic Retargeting
9.4
Ad deployment
AdGear Advertiser
5.0
Criteo Dynamic Retargeting
9.4
Display advertising
AdGear Advertiser
4.0
Criteo Dynamic Retargeting
7.9
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Criteo Dynamic Retargeting
9.0
Sequence targeting
AdGear Advertiser
4.0
Criteo Dynamic Retargeting

Ad Reporting & Analytics

AdGear Advertiser
4.2
Criteo Dynamic Retargeting
7.3
Ad dashboards
AdGear Advertiser
3.0
Criteo Dynamic Retargeting
9.4
Ad performance reports
AdGear Advertiser
5.0
Criteo Dynamic Retargeting
7.0
Ad conversion tracking
AdGear Advertiser
3.0
Criteo Dynamic Retargeting
6.8
Ad attribution reporting
AdGear Advertiser
6.0
Criteo Dynamic Retargeting
6.1
Cross-channel ad management
AdGear Advertiser
4.0
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
AdGear Advertiser
4.0
Criteo Dynamic Retargeting
6.4

Pros

  • Easy setup
  • Smart product
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  • Great interface - easy to understand and train others to use. While some might consider the dashboard too simplistic, I found that the simplicity of the dashboard made it an easy, 5-minute endeavor to go in and tweak bids whenever needed.
  • Good customer service - particularly the set-up team worked very closely with us and was always very responsive. When we were moved over to their existing accounts team, the customer service remained top-notch, and they were quick to proactively point out things we could do to improve our results.
  • Relatively wide display network - our Criteo ads show on a variety of websites; we found that the breadth of the network was nearly as extensive as Google's display network.
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Cons

  • Slow design
  • Needs more analytics
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  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Criteo Dynamic Retargeting10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston profile photo

Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Criteo is easier to get up and running, and provides a better user experience on their dashboard, but the product comes at a premium. Compared to other, similar retargeting tools, Criteo was more expensive. We used Criteo for over a year, but ultimately paused our campaigns to work on a less expensive platform with more control over our ads and network.
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
  • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
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Screenshots

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

AdGear Advertiser More Information

Criteo Dynamic Retargeting

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Criteo Dynamic Retargeting More Information