What users are saying about

Criteo Dynamic Retargeting

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37 Ratings
3 Ratings
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Score 4.3 out of 101

Criteo Dynamic Retargeting

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37 Ratings
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Score 7.5 out of 101

Add comparison

Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Criteo Dynamic Retargeting

If cost is no object, Criteo certainly offers a top-notch customer service experience, and little-to-no time investment to manage the platform. For a company without a dedicated ads team, Criteo could be a good option since the platform does most of the legwork for you. Also, cost may depend on industry, so other customers may find a different cost situation than we found.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Criteo Dynamic Retargeting
8.8
Data Transfer
AdGear Advertiser
4.0
Criteo Dynamic Retargeting
8.6
DSP integration
AdGear Advertiser
3.0
Criteo Dynamic Retargeting
9.0

Ad Campaigns

AdGear Advertiser
3.8
Criteo Dynamic Retargeting
8.1
Ad campaign creation
AdGear Advertiser
3.0
Criteo Dynamic Retargeting
7.9
Ad deployment
AdGear Advertiser
5.0
Criteo Dynamic Retargeting
8.4
Display advertising
AdGear Advertiser
4.0
Criteo Dynamic Retargeting
8.3
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Criteo Dynamic Retargeting
7.8
Sequence targeting
AdGear Advertiser
4.0
Criteo Dynamic Retargeting

Ad Reporting & Analytics

AdGear Advertiser
4.2
Criteo Dynamic Retargeting
7.2
Ad dashboards
AdGear Advertiser
3.0
Criteo Dynamic Retargeting
8.2
Ad performance reports
AdGear Advertiser
5.0
Criteo Dynamic Retargeting
7.0
Ad conversion tracking
AdGear Advertiser
3.0
Criteo Dynamic Retargeting
7.7
Ad attribution reporting
AdGear Advertiser
6.0
Criteo Dynamic Retargeting
6.0
Cross-channel ad management
AdGear Advertiser
4.0
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
AdGear Advertiser
4.0
Criteo Dynamic Retargeting
6.5

Pros

  • Easy setup
  • Smart product
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  • Criteo produces retail transactions that you can attribute back to them in your own analytics. This is a huge difference between Criteo and other remarketing vendors.
  • Criteo has a great platform for managing their campaigns. You can effectively drill down to see what's working, you can increase volume yourself, you can analyze how volume changes through various changes. The ability to tailor my campaigns is still unusual in remarketing, and makes Criteo the only choice I'm aware of that suits my requirements for remarketing.
  • Criteo goes all-out on the creative side to get clicks. If you have very strict feelings about brand and image, you may have to get more involved with managing creative but I was happy to let Criteo feature our merchandise to get clicks.
  • Criteo charges on the click. This makes reporting for SEM teams familiar and easy.
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Cons

  • Slow design
  • Needs more analytics
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  • Updating creatives more often
  • Using more varied ad formats
  • Simplified weekly reporting
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Criteo Dynamic Retargeting10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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We don't exclusively use Criteo but use this platform along with a range of other digital marketing platforms.
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • Brand building has ensured we have hit our targets every week for a year, since starting our work with Criteo
  • Less customers escaping after visiting our site
  • Massive omnichannel ROI
Adam Keys profile photo

Screenshots

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

AdGear Advertiser More Information

Criteo Dynamic Retargeting

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

Criteo Dynamic Retargeting More Information