What users are saying about
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Top Rated
85 Ratings
3 Ratings
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Score 4 out of 101

Criteo Dynamic Retargeting

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Top Rated
85 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
No photo available

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch profile photo

Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Criteo Dynamic Retargeting
6.8
Data Transfer
AdGear Advertiser
4.0
Criteo Dynamic Retargeting
6.4
DSP integration
AdGear Advertiser
3.0
Criteo Dynamic Retargeting
7.1

Ad Campaigns

AdGear Advertiser
3.8
Criteo Dynamic Retargeting
6.7
Ad campaign creation
AdGear Advertiser
3.0
Criteo Dynamic Retargeting
6.2
Ad deployment
AdGear Advertiser
5.0
Criteo Dynamic Retargeting
6.4
Display advertising
AdGear Advertiser
4.0
Criteo Dynamic Retargeting
7.2
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Criteo Dynamic Retargeting
7.0
Sequence targeting
AdGear Advertiser
4.0
Criteo Dynamic Retargeting

Ad Reporting & Analytics

AdGear Advertiser
4.2
Criteo Dynamic Retargeting
6.8
Ad dashboards
AdGear Advertiser
3.0
Criteo Dynamic Retargeting
6.9
Ad performance reports
AdGear Advertiser
5.0
Criteo Dynamic Retargeting
6.6
Ad conversion tracking
AdGear Advertiser
3.0
Criteo Dynamic Retargeting
6.6
Ad attribution reporting
AdGear Advertiser
6.0
Criteo Dynamic Retargeting
6.1
Cross-channel ad management
AdGear Advertiser
4.0
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
AdGear Advertiser
4.0
Criteo Dynamic Retargeting
6.5

Pros

AdGear Advertiser

  • Easy setup
  • Smart product
No photo available

Criteo Dynamic Retargeting

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch profile photo

Cons

AdGear Advertiser

  • Slow design
  • Needs more analytics
No photo available

Criteo Dynamic Retargeting

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Baptiste CROENNE profile photo

Likelihood to Renew

AdGear Advertiser

No score
No answers yet
No answers on this topic

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston profile photo

Alternatives Considered

AdGear Advertiser

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
Baptiste CROENNE profile photo

Return on Investment

AdGear Advertiser

  • Helped onboard users
  • Lacked meaningful segmentation
No photo available

Criteo Dynamic Retargeting

  • Criteo netted out to a sensible ROI gain.
  • Criteo's service was shown to have very little attribution that could also be credited to other marketing channels.
  • Criteo actually produced real conversions in addition to view-through conversions. That is gold.
Joe Preston profile photo

Screenshots

Pricing Details

AdGear Advertiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

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