Adobe Advertising Cloud vs. Flow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.7 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
Flow
Score 9.6 out of 10
N/A
Flow Technologies in British Columbia offers the Flow task management app, featuring a range of tools like kanban board, checklist, timeline, and other features for tracking projects from start to finish.N/A
Pricing
Adobe Advertising CloudFlow
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising CloudFlow
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adobe Advertising CloudFlow
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
7.5
8 Ratings
1% above category average
Flow
-
Ratings
Data Transfer7.58 Ratings00 Ratings
DSP integration7.58 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
6.9
9 Ratings
13% below category average
Flow
-
Ratings
Ad campaign creation7.79 Ratings00 Ratings
Ad deployment7.79 Ratings00 Ratings
Display advertising6.09 Ratings00 Ratings
Ad display and retargeting segmentation6.69 Ratings00 Ratings
Sequence targeting6.78 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
7.6
9 Ratings
2% below category average
Flow
-
Ratings
Ad dashboards7.39 Ratings00 Ratings
Ad performance reports6.89 Ratings00 Ratings
Ad conversion tracking8.27 Ratings00 Ratings
Ad attribution reporting7.28 Ratings00 Ratings
Cross-channel ad management8.38 Ratings00 Ratings
Ad forecasting and optimization8.08 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Flow
9.2
7 Ratings
18% above category average
Task Management00 Ratings9.47 Ratings
Resource Management00 Ratings10.06 Ratings
Gantt Charts00 Ratings10.05 Ratings
Scheduling00 Ratings10.05 Ratings
Workflow Automation00 Ratings10.05 Ratings
Team Collaboration00 Ratings10.07 Ratings
Support for Agile Methodology00 Ratings8.33 Ratings
Support for Waterfall Methodology00 Ratings7.42 Ratings
Document Management00 Ratings10.06 Ratings
Email integration00 Ratings10.05 Ratings
Mobile Access00 Ratings6.07 Ratings
Timesheet Tracking00 Ratings10.04 Ratings
Change request and Case Management00 Ratings10.03 Ratings
Budget and Expense Management00 Ratings7.72 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Flow
9.8
4 Ratings
25% above category average
Quotes/estimates00 Ratings9.03 Ratings
Invoicing00 Ratings10.03 Ratings
Project & financial reporting00 Ratings10.04 Ratings
Integration with accounting software00 Ratings10.03 Ratings
Best Alternatives
Adobe Advertising CloudFlow
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
FunctionFox
FunctionFox
Score 9.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.7 out of 10
SAP Ruum
SAP Ruum
Score 9.0 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.2 out of 10
Kanban Tool
Kanban Tool
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudFlow
Likelihood to Recommend
7.8
(16 ratings)
9.6
(7 ratings)
Likelihood to Renew
1.8
(2 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
3.3
(8 ratings)
-
(0 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
Adobe Advertising CloudFlow
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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Flow Technologies
If you are used to using apps such as Slack, Box or Harvest, you will have an easy time getting use to Flow's UI. Drag and drop features, messaging between users, @tagging for notifications that alert you not only on your desktop but your as well email are particularly useful. If you need projects done fast and easily between multiple teams this is a great application for your business. A particular scenario where Flow is NOT suitable would be if you are used to working soley from your phone. Flows mobile app is slow, not user friendly at all and hard to navigate. Also, you cannot use a mobile site because it directs you to using the app. This IMO is a great desktop project manager, but NOT mobile.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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Flow Technologies
  • Design: very easy to discern what is important at a glance. The UX just works; it's very well thought out.
  • Ease of use: onboarding was a breeze. Was up and running in less than an hour.
  • Support: in-app support is great, nice website too to find exactly the solutions we needed.
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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Flow Technologies
  • Better integration with Google Calendar -- it could be a bit clunky
  • The mobile app didn't have as much functionality as one would like - you had to download two apps to access the features used on a desktop version
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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Flow Technologies
No answers on this topic
Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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Flow Technologies
No answers on this topic
Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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Flow Technologies
No answers on this topic
Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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Flow Technologies
No answers on this topic
Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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Flow Technologies
Flow, unlike Trello, offers its users a more organized interface and much more complete tools to carry out project management, which is why I consider that for the management of business projects of medium or large companies this tool covers the needs of each. In addition, its ease of use makes it much easier to adapt to this tool because it does not require a very learning curve
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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Flow Technologies
  • Our biggest issue prior to flow was scrambling at the last minute to meet a project deadline. Flow has helped us manage tasks towards a deadline to execute more successful events and projects.
  • Since Flow is being used across our entire organization, the speed at which we can collaborate cross-departmentally has increased. This is especially true of our communication and collaboration with our Marketing team.
  • Flow has allowed our leadership team to be able to see the progress of a project at any time just by looking at that projects dashboard. This has both given them confidence as well as let them know when they need to intervene.
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ScreenShots