Likelihood to Recommend Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
Read full review Pros: Splunk is very well suited if you have multiple log sources of related data. All of them can be correlated and tasks can be automated based on the requirement. Other than alerts, Splunk can also run a specific script of your choice, based on some defined conditions. Cons: If you have a few logs but a large number of log sources, Splunk can be very expensive.
Read full review Pros They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead. Read full review Real-time + Scheduled alerts - i-e you can set up alerts which are actively monitoring your logs Pretty good response time for search results. With our key/value logging, Splunk makes it blazing fast to query the data. Dashboards provide insights into historical data Love how Splunk indexes all of the data and provides keys to search on Read full review Cons Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good. Read full review At times some queries can run slowly if indices are not on a portion of the query you use. Setup time initially can be difficult if your logs aren't stored in common locations or in a common way to write the log. Ability to ingest logs from different locations without having to change code to put logs in a certain place (pro and con). Searches can be a bit more difficult to look through if your log isn't pulled in a manner that is easy to read through splunk. Read full review Likelihood to Renew We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Read full review We are using Splunk extensively in our projects and we have recently upgraded to Splunk version 6.0 which is quite efficient and giving expected results. We keep track of updates and new features Splunk introduces periodically and try to introduce those features in our day to day activities for improvement in our reporting system and other tasks.
Read full review Usability Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
Read full review You can literally throw in a single word into Splunk and it will pull back all instances of that word across all of your logs for the time span you select (provided you have permission to see that data). We have several users who have taken a few of the free courses from Splunk that are able to pull data out of it everyday with little help at all.
Read full review Reliability and Availability I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Read full review When properly setup and configured, Splunk is extremely reliable.
Read full review Performance Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
Read full review Support Rating I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
Read full review Splunk maintains a well resourced support system that has been consistent since we purchased the product. They help out in a timely manner and provide expert level information as needed. We typically open cases online and communicate when possible via e-mail and are able to resolve most issues with that method.
Read full review In-Person Training It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Read full review Online Training The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Read full review The online course was simple clear and described the main capabilities of the solution. There is also an initial module that can be done for free so anyone can familiarize themselves with the functionality of this solution. On the other hand, however, there could be more free online courses. Maybe even with a certificate, this would broaden the group of people who are familiar with the platform while increasing familiarity with the solution itself.
Read full review Implementation Rating One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Read full review Smooth without too many major issues.
Read full review Alternatives Considered I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
Read full review I wanted to learn a new language that I can quickly master and implement. Splunk is easy, fun to use and best of all, it can be developed in hours not days or weeks. Splunk is fundamentally a programming language that is minimal but yet powerful enough to collect, analyze and visualize data.
Read full review Contract Terms and Pricing Model Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
Read full review Scalability My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
Read full review Splunk can scale in to the petabyte per day range which of course is awesome
Read full review Professional Services The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
Read full review Return on Investment I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there. Read full review Overall very positive. It has provided visibility to what is going on within our network. One drawback is the time it takes to get up to speed with the application, but this is up to the user, and Splunk education is excellent. In my field, IT Security, there are few other friends to have in your back pocket better than Splunk. They are just that good. Read full review ScreenShots