What users are saying about
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Top Rated
519 Ratings
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Top Rated
293 Ratings

Adobe Analytics

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Top Rated
519 Ratings
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Score 7.8 out of 100

Splunk Enterprise

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Top Rated
293 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade | TrustRadius Reviewer

Splunk Enterprise

Pros: Splunk is very well suited if you have multiple log sources of related data. All of them can be correlated and tasks can be automated based on the requirement. Other than alerts, Splunk can also run a specific script of your choice, based on some defined conditions. Cons: If you have a few logs but a large number of log sources, Splunk can be very expensive.
Kuntal Das | TrustRadius Reviewer

Feature Rating Comparison

Security Information and Event Management (SIEM)

Adobe Analytics
Splunk Enterprise
8.9
Centralized event and log data collection
Adobe Analytics
Splunk Enterprise
9.5
Correlation
Adobe Analytics
Splunk Enterprise
9.1
Event and log normalization
Adobe Analytics
Splunk Enterprise
9.1
Deployment flexibility
Adobe Analytics
Splunk Enterprise
8.5
Integration with Identity and Access Management Tools
Adobe Analytics
Splunk Enterprise
8.3
Custom dashboards and views
Adobe Analytics
Splunk Enterprise
9.1
Host and network-based intrusion detection
Adobe Analytics
Splunk Enterprise
8.6

Pros

Adobe Analytics

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm | TrustRadius Reviewer

Splunk Enterprise

  • Allow for separation of control where we don't let some employees have access to production but still can diagnose issues.
  • Common location to go for all logs even if the logs themselves aren't in the same place.
  • Ability to ingest logs from different locations without having to change the code to put logs in a certain place (pro and con).
Anonymous | TrustRadius Reviewer

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
Anonymous | TrustRadius Reviewer

Splunk Enterprise

  • Even though there is a search tool as a help function, you still have to read through many documentation to find the answers you're looking for and sometimes you don't find it. The help function in Splunk could be improved to be more intuitive or have a built-in help per report, panel or dashboard.
  • Creating a Splunk dashboard is rather straightforward however, customization is not. Splunk could be improved to provide more tools or features for customization such as adding colors and font options for text and graphs or graphics.
  • My dashboard has a lot of useful information and I want the important panels and reports at the top but there is no easy way to do this. Perhaps Splunk could be improved to allow features such as adding URL links to other dashboards or some other clever way to emphasize the important data in my dashboard without compromising space.
Trung Pham | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Splunk Enterprise

Splunk Enterprise 10.0
Based on 17 answers
We are using Splunk extensively in our projects and we have recently upgraded to Splunk version 6.0 which is quite efficient and giving expected results. We keep track of updates and new features Splunk introduces periodically and try to introduce those features in our day to day activities for improvement in our reporting system and other tasks.
Anonymous | TrustRadius Reviewer

Usability

Adobe Analytics

Adobe Analytics 10.0
Based on 10 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Anonymous | TrustRadius Reviewer

Splunk Enterprise

Splunk Enterprise 9.0
Based on 3 answers
You can literally throw in a single word into Splunk and it will pull back all instances of that word across all of your logs for the time span you select (provided you have permission to see that data). We have several users who have taken a few of the free courses from Splunk that are able to pull data out of it everyday with little help at all.
Kenneth Taitingfong | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Splunk Enterprise

Splunk Enterprise 10.0
Based on 1 answer
When properly setup and configured, Splunk is extremely reliable.
Anonymous | TrustRadius Reviewer

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Splunk Enterprise

No score
No answers yet
No answers on this topic

Support Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 23 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Splunk Enterprise

Splunk Enterprise 8.8
Based on 17 answers
Splunk maintains a well resourced support system that has been consistent since we purchased the product. They help out in a timely manner and provide expert level information as needed. We typically open cases online and communicate when possible via e-mail and are able to resolve most issues with that method.
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Splunk Enterprise

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Splunk Enterprise

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Vagner Polund | TrustRadius Reviewer

Splunk Enterprise

Splunk Enterprise 9.0
Based on 2 answers
Smooth without too many major issues.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins | TrustRadius Reviewer

Splunk Enterprise

Splunk is proving to be a formidable replacement for Qradar, which we had as our previous SIEM. Qradar was powerful, but not easy to customize and quite limited. Splunk is not per se a "SIEM" but it can be in the way you used it. Also there is an Enterprise Security App that is available to buy and sit on top of Splunk, and that will take care of any concerns with needing a full-fledged SIEM. Splunk wins.
Anonymous | TrustRadius Reviewer

Scalability

Adobe Analytics

No score
No answers yet
No answers on this topic

Splunk Enterprise

Splunk Enterprise 9.1
Based on 1 answer
Splunk can scale in to the petabyte per day range which of course is awesome
Rick Yetter | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • Positive impact is that the analytics data provided by Adobe Analytics allowed my former company to have great awareness on the most current browser and touch device usage that people were using to access our sites.
  • Positive impact is that the analytics department was able to provide a great range of information on how to approach a marketing campaign or strategy by targeting certain demographics that appeared to be interested in certain parts or aspects of the site.
  • Positive impact was increased employee efficiency, since we had better access to how to support customers and users accessing the site.
Chris McCue | TrustRadius Reviewer

Splunk Enterprise

  • I'm not a data analyst so I can not provide concrete examples on how the business has benefited from implementing Splunk. However, the analysts I have worked with have provided a wealth of support in reducing workstation issues across the enterprise. This alone reduces the time it takes to determine where the exact problem lies between a workstation and the servers it tries to communicate with.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Splunk Enterprise

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.1
Splunk Enterprise
9.0

Likelihood to Renew

Adobe Analytics
9.8
Splunk Enterprise
10.0

Usability

Adobe Analytics
10.0
Splunk Enterprise
9.0

Reliability and Availability

Adobe Analytics
9.0
Splunk Enterprise
10.0

Performance

Adobe Analytics
8.5
Splunk Enterprise

Support Rating

Adobe Analytics
6.5
Splunk Enterprise
8.8

In-Person Training

Adobe Analytics
3.6
Splunk Enterprise

Online Training

Adobe Analytics
8.0
Splunk Enterprise

Implementation Rating

Adobe Analytics
8.0
Splunk Enterprise
9.0

Scalability

Adobe Analytics
Splunk Enterprise
9.1

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