What users are saying about

Adobe Analytics

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Top Rated
418 Ratings
41 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
41 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
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TapClicks

TapClick is well suited for marketing agencies that have clients running digital campaigns and the agency doesn't have the resources to develop their own custom dashboard
Jeff Rackley profile photo

Pros

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm profile photo
  • Easy to use.
  • Easy to customize.
  • Clearly shows important data.
Jeff Rackley profile photo

Cons

  • Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load.
  • A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.
Albert Ihm profile photo
  • Needs improvement on being able to customize reports
Rebekah Steen profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
Great product that is continually instrumental in allowing our team to provide the insights we do
Steven Rish profile photo
TapClicks9.1
Based on 1 answer
TapClicks is a must have for our agency clients
Dan Nichols profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo
TapClicks7.3
Based on 1 answer
See previous answers
Simon Gould. Founder. Sydney Digital profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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No score
No answers yet
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Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
No score
No answers yet
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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No score
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Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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No score
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Implementation

Adobe Analytics8.0
Based on 7 answers
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
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No score
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Alternatives Considered

Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.
Albert Ihm profile photo
The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.
Kevin Yip profile photo

Return on Investment

  • Adobe Analytics is a great tool to leverage as Agency or Consultant partners to glean valuable insights to be better business partners.
  • Performance reporting can help show positive ROI from work with clients.
Rigel Cable profile photo
  • We are able to steer more business from clients who have been provided with BI solutions.
Kevin Yip profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TapClicks

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free, no credit card required.