Adobe Audience Manager vs. Salesforce Experience Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.4 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Salesforce Experience Cloud
Score 8.3 out of 10
N/A
Salesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing, customers can ask questions and request help, administrators can integrate data from third-party apps, and employees can collaborate across projects and…N/A
Pricing
Adobe Audience ManagerSalesforce Experience Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerSalesforce Experience Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Audience ManagerSalesforce Experience Cloud
Top Pros
Top Cons
Features
Adobe Audience ManagerSalesforce Experience Cloud
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
5% above category average
Salesforce Experience Cloud
-
Ratings
Collection of first-party data8.116 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.516 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
12% below category average
Salesforce Experience Cloud
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.215 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.8
16 Ratings
10% above category average
Salesforce Experience Cloud
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.815 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
15% below category average
Salesforce Experience Cloud
-
Ratings
Campaign Analytics5.516 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Audience Manager
-
Ratings
Salesforce Experience Cloud
10.0
1 Ratings
23% above category average
Role-based user permissions00 Ratings10.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Audience Manager
-
Ratings
Salesforce Experience Cloud
10.0
1 Ratings
23% above category average
API00 Ratings10.01 Ratings
Internationalization / multi-language00 Ratings10.01 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Audience Manager
-
Ratings
Salesforce Experience Cloud
9.3
1 Ratings
22% above category average
WYSIWYG editor00 Ratings8.01 Ratings
Code quality / cleanliness00 Ratings10.01 Ratings
Admin section00 Ratings10.01 Ratings
Page templates00 Ratings10.01 Ratings
Library of website themes00 Ratings8.01 Ratings
Mobile optimization / responsive design00 Ratings10.01 Ratings
Publishing workflow00 Ratings10.01 Ratings
Form generator00 Ratings8.01 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Audience Manager
-
Ratings
Salesforce Experience Cloud
8.6
1 Ratings
21% above category average
Content taxonomy00 Ratings9.01 Ratings
SEO support00 Ratings8.01 Ratings
Bulk management00 Ratings8.01 Ratings
Availability / breadth of extensions00 Ratings8.01 Ratings
Community / comment management00 Ratings10.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Adobe Audience Manager
-
Ratings
Salesforce Experience Cloud
8.0
1 Ratings
10% below category average
Conversion tracking00 Ratings8.01 Ratings
Test reporting00 Ratings8.01 Ratings
Funnel Analysis00 Ratings8.01 Ratings
User Segmentation00 Ratings8.01 Ratings
Digital Experience Platform
Comparison of Digital Experience Platform features of Product A and Product B
Adobe Audience Manager
-
Ratings
Salesforce Experience Cloud
10.0
1 Ratings
1% above category average
Campaign management00 Ratings10.01 Ratings
Cloud enablement00 Ratings10.01 Ratings
Content aggregation00 Ratings10.01 Ratings
Content classification00 Ratings10.01 Ratings
Multi-channel content personalization00 Ratings10.01 Ratings
Customer data analytics00 Ratings10.01 Ratings
DXP Third-Party Integrations00 Ratings10.01 Ratings
Multi-website management00 Ratings10.01 Ratings
Digital asset management00 Ratings10.01 Ratings
Editorial workflows and task management00 Ratings10.01 Ratings
Best Alternatives
Adobe Audience ManagerSalesforce Experience Cloud
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
Kentico Xperience
Kentico Xperience
Score 7.3 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Tridion
Tridion
Score 9.0 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Audience ManagerSalesforce Experience Cloud
Likelihood to Recommend
8.2
(16 ratings)
9.9
(52 ratings)
Usability
8.5
(10 ratings)
9.4
(4 ratings)
Performance
-
(0 ratings)
9.1
(5 ratings)
Support Rating
7.8
(10 ratings)
7.7
(17 ratings)
Ease of integration
-
(0 ratings)
9.4
(4 ratings)
User Testimonials
Adobe Audience ManagerSalesforce Experience Cloud
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
Read full review
Salesforce
Salesforce Experience Cloud is well-suited for organizations that have clients who periodically or routinely need to access historical data or documents. The product also offers an exceptionally effective tool to engage with customers around support/service issues and the entire Case management functionality built into the Salesforce platform. The product might be less well-suited in environments where there is exceptionally high staff turnover within customer accounts, or where there is a substantial lack of very basic computer skills.
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
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Salesforce
  • Complete integration with the Salesforce ecosystem. Data displayed in your Community portal reflects records from a Sales Cloud organization
  • Highly customizable. A Community Cloud portal can be totally customized both visually and with different funcionalities with little to no coding skills required
Read full review
Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Read full review
Salesforce
  • The documentation for implementing Experience Cloud can be a bit confusing as their rebranding hasn't made it's way into all articles, resulting in different terminology being used to refer to the same thing
  • Some things are not as intuitive regarding their customizability, so there's a bit of a learning curve (i.e. Lightning apps can't be used to customize layouts in Experience Cloud)
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Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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Salesforce
Usability is pretty streamlined, especially if you're familiar with other Salesforce products, but even if not, take it from me, as I just entered the technological space about two years ago, that this product is pretty simple to learn. You don't have to jump in with your head underwater. Small wins and learnings along the way are what foster long-term understandings and enable your evolution alongside the product. I definitely recommend Salesforce Trailhead along with it
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Performance
Adobe
No answers on this topic
Salesforce
It's delivered on our original requirements and we've found ways to grow its usage. We continue to build on our original success and we can report our data out to leadership to show a true return on investment which is great for growing support and expanding uses for the system.
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Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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Salesforce
We have weekly calls with our Salesforce reps. They bring new ideas to the table and help with taxonomy builds. They have also answered many questions and connected us to the right people for us to grow our knowledge and utilization of the platform. They are a good partner overall in comparison.
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Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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Salesforce
I have used Datatel/Colleague/Recruiter before. There were issues because only one person at the institution was able to have the student's record open at a time. This was problematic when collaboration between departments was necessary especially in the case of admissions, financial aid, and registration. We also had to do our work and then log out before asking a questions of another department. Sometimes simultaneous use was necessary. However, this was years ago and they may have since updated the program.
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
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Salesforce
  • Improved online admission application completion rates from mid-60%s to mid-80%s.
  • Positive user experience from start-to-finish to leverage one data system for all prospective student data
  • Fewer data integrations transforming and loading sensitive student data by leveraging Salesforce Community Cloud to access already existing data
Read full review
ScreenShots