What users are saying about

Adobe Business Catalyst

58 Ratings
Score 7.8 out of 101

Curata

5 Ratings
Score 7.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

Adobe Business Catalyst is an absolute rock-star for companies that want an all in one solution, who have limited budgets and/or little technical expertise. It will scale well and can grow with your company. It is more complex and more flexible than something like Wix, where your options are heavily limited, but less open than WordPress where you can use plug-ins and custom code to rebuild how anything works. So it is a nice area in the middle.Adobe Business Catalyst would probably not be a great solution for companies who want absolute control over their website and everything in it and have highly experienced technical resources to build out whatever they need since not every area of the website or server can be modified.
Jonathan Hodak profile photo

Curata

I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Shane Adair profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Curata
WYSIWYG email editor
Adobe Business Catalyst
2.7
Curata
Dynamic content
Adobe Business Catalyst
8.9
Curata
Ability to test dynamic content
Adobe Business Catalyst
7.3
Curata
Landing pages
Adobe Business Catalyst
6.6
Curata
A/B testing
Adobe Business Catalyst
7.0
Curata
Mobile optimization
Adobe Business Catalyst
8.0
Curata
Email deliverability
Adobe Business Catalyst
8.2
Curata
List management
Adobe Business Catalyst
3.3
Curata
Triggered drip sequences
Adobe Business Catalyst
6.8
Curata

Lead Management

Adobe Business Catalyst
1.9
Curata
Lead nurturing
Adobe Business Catalyst
1.9
Curata
Lead scoring and grading
Adobe Business Catalyst
2.3
Curata
Data quality management
Adobe Business Catalyst
1.5
Curata
Automated sales alerts and tasks
Adobe Business Catalyst
1.9
Curata

Campaign Management

Adobe Business Catalyst
2.5
Curata
Calendaring
Adobe Business Catalyst
2.6
Curata
Event/webinar marketing
Adobe Business Catalyst
2.4
Curata

Social Media Marketing

Adobe Business Catalyst
8.2
Curata
Social sharing and campaigns
Adobe Business Catalyst
7.8
Curata
Social profile integration
Adobe Business Catalyst
8.6
Curata

Reporting & Analytics

Adobe Business Catalyst
7.1
Curata
Dashboards
Adobe Business Catalyst
8.1
Curata
Standard reports
Adobe Business Catalyst
7.1
Curata
Custom reports
Adobe Business Catalyst
6.2
Curata

Platform & Infrastructure

Adobe Business Catalyst
6.3
Curata
API
Adobe Business Catalyst
6.7
Curata
Role-based workflow & approvals
Adobe Business Catalyst
7.1
Curata
Customizability
Adobe Business Catalyst
6.1
Curata
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Curata

Content Publishing

Adobe Business Catalyst
Curata
7.5
Content hub
Adobe Business Catalyst
Curata
7.0
Content distribution
Adobe Business Catalyst
Curata
8.0

Content Reporting & Analytics

Adobe Business Catalyst
Curata
8.5
Closed-loop tracking and reporting
Adobe Business Catalyst
Curata
8.0
Content performance analytics
Adobe Business Catalyst
Curata
9.0

Pros

  • Blogs are one of the best ways to generate new content and gain organic rankings with search engines. Business Catalyst's built in blog engine allows users to have their blog resident on their website instead of having to maintain to two sites. This helps to keep the website fresh and builds SEO.
  • Business Catalyst provides a comprehensive Email Marketing module. Users can create and schedule email series. BC also allows for other modules to be placed within the email so that as you update content on your website you are also populating your email newsletter.
  • Although not a feature of Business Catalyst itself, there is a great community of BC partners that support one another. The community shares their knowledge and successes as well as their trials and tribulations. The community happily welcomes new partners without condition or judgement. Through the knowledge shared partners can learn about the platform itself, site building in general, tips on working with clients and how to build their own business.
  • Business Catalyst support is excellent. Being able to chat with support in real time while you are talking a client through a problem is a great asset.
  • The Web Apps module is a powerful feature which allows users to add content to the site while locking in the design. Users simply fill out a form and the information is added to the site perfectly formatted.
  • The ability to replicate sites allows partners to reproduce a successful site thereby reducing build time and increasing productivity and profits.
Pauline Kraus profile photo
  • Allows you to curate content and narrow your search parameters to pretty specific areas.
  • It learns your selections and overtime serves up better and more relevant content.
  • It works very well with WordPress, it integrates smoothly and allows you to share content on the fly with their Chrome plug-in.
  • Curata's support is great, if you need them they will help out quickly to resolve your issues.
Shane Adair profile photo

Cons

  • The learning curve can be steep.
  • There is no access to the server side programming so some functionality needs a work around or cannot be accomplished.
  • It is more expensive for users than many of the other website options.
Pauline Kraus profile photo
  • For me the product worked great for what I needed it for, I no longer needed it and was a few days past their renewal date (you have to cancel either 60 or 90 days before the end date of the contract) and they would not work with me. They took the stance of, "Too bad, so sad." They offered me their CMS along with their CCS for this last year, but we never fully used it and was turned off by the lack of customer service initially in this situation...especially after it was a matter of around 10 days or so that I was late.
  • Having to keep reconnecting LinkedIn would throw me off at times.
  • Sometimes the article I was trying to post to WordPress would get hung up and I would need to get a hold of support to help clear the system.
Shane Adair profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
It's a robust and reliable product.
Nancy Sheridan profile photo
Curata10.0
Based on 1 answer
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Allison Davis profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

More reliable; more integrated tools
Nancy Sheridan profile photo
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
Allison Davis profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Complete reporting connecting dollars spent on marketing to dollars earned as revenue
  • Faster turn-around on ideas into market-ready content
  • Better service to clients through greater usability in account management
Kristi Millsap, MBA profile photo
  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
Shane Adair profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

Curata

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Curata Editions & Modules
Curata
Edition
Curata Software
$6991
1. per Instance (no seat limits)
Additional Pricing Details
We have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)