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Score 7.8 out of 101
5 Ratings
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Score 7.3 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

Adobe Business Catalyst is an absolute rock-star for companies that want an all in one solution, who have limited budgets and/or little technical expertise. It will scale well and can grow with your company. It is more complex and more flexible than something like Wix, where your options are heavily limited, but less open than WordPress where you can use plug-ins and custom code to rebuild how anything works. So it is a nice area in the middle.Adobe Business Catalyst would probably not be a great solution for companies who want absolute control over their website and everything in it and have highly experienced technical resources to build out whatever they need since not every area of the website or server can be modified.
Jonathan Hodak profile photo

Curata

I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Shane Adair profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Curata
WYSIWYG email editor
Adobe Business Catalyst
2.5
Curata
Dynamic content
Adobe Business Catalyst
9.0
Curata
Ability to test dynamic content
Adobe Business Catalyst
7.6
Curata
Landing pages
Adobe Business Catalyst
6.7
Curata
A/B testing
Adobe Business Catalyst
7.0
Curata
Mobile optimization
Adobe Business Catalyst
8.0
Curata
Email deliverability
Adobe Business Catalyst
8.1
Curata
List management
Adobe Business Catalyst
3.2
Curata
Triggered drip sequences
Adobe Business Catalyst
6.8
Curata

Lead Management

Adobe Business Catalyst
1.8
Curata
Lead nurturing
Adobe Business Catalyst
1.8
Curata
Lead scoring and grading
Adobe Business Catalyst
2.2
Curata
Data quality management
Adobe Business Catalyst
1.4
Curata
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Curata

Campaign Management

Adobe Business Catalyst
2.4
Curata
Calendaring
Adobe Business Catalyst
2.5
Curata
Event/webinar marketing
Adobe Business Catalyst
2.3
Curata

Social Media Marketing

Adobe Business Catalyst
8.2
Curata
Social sharing and campaigns
Adobe Business Catalyst
7.8
Curata
Social profile integration
Adobe Business Catalyst
8.6
Curata

Reporting & Analytics

Adobe Business Catalyst
7.1
Curata
Dashboards
Adobe Business Catalyst
8.0
Curata
Standard reports
Adobe Business Catalyst
7.1
Curata
Custom reports
Adobe Business Catalyst
6.1
Curata

Platform & Infrastructure

Adobe Business Catalyst
6.4
Curata
API
Adobe Business Catalyst
7.1
Curata
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Curata
Customizability
Adobe Business Catalyst
6.0
Curata
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Curata

Content Publishing

Adobe Business Catalyst
Curata
7.5
Content hub
Adobe Business Catalyst
Curata
7.0
Content distribution
Adobe Business Catalyst
Curata
8.0

Content Reporting & Analytics

Adobe Business Catalyst
Curata
8.5
Closed-loop tracking and reporting
Adobe Business Catalyst
Curata
8.0
Content performance analytics
Adobe Business Catalyst
Curata
9.0

Pros

  • As mentioned previously, we use the Content Holder module quite often because of the ability to place any html content that is prone to being frequently edited. It simplifies the process and allows us to simplify our templates.
  • We also like the ease of the Photo Gallery and how simple it is to either add or remove photos from the gallery once it has been placed.
  • Media Downloads seems to be a very helpful resource. With its ability to be categorized both by file type and customized categories within the web site and then placed by category also helps us streamline document placement especially when there are large number of those resources to organize.
  • News is obviously a much needed resource and it is simple to add news items, classify them and place them on template pages where they are fed. It is one of the easiest items to teach new clients how to manage.
  • Web Apps is our most prized module because of the ease of creating a database, then being able to style the output in any shape form or fashion.
Jeff French profile photo
  • Allows you to curate content and narrow your search parameters to pretty specific areas.
  • It learns your selections and overtime serves up better and more relevant content.
  • It works very well with WordPress, it integrates smoothly and allows you to share content on the fly with their Chrome plug-in.
  • Curata's support is great, if you need them they will help out quickly to resolve your issues.
Shane Adair profile photo

Cons

  • The Web Forms is very helpful and easy to create. Placing the forms is simple especially when inserting as a module. The problem comes after placement. It is time consuming if there are any edits that need to be made to the form. For example, if you are in the U.S., you typically do not want other countries to show up on a dropdown menu. It would be great if BC would allow you to check the countries (or states) that you want to be active. Also, often times within a web form you may want to include to separate address fields. That is not allowed unless you go back and do custom editing for the forms. "Workarounds" are typically possible but for the designer, anything that adds time to the process also cuts down on profitability.
  • Where we enjoy the ease of creating Photo Galleries, we also don't like the fact that you can style the output like you can within other module templates. For example, many clients would like to offer better descriptions and even style the descriptions. If displaying a photo from a art museum, you may want to give the proper title and that would include italicizing the name of the artwork.
  • One of our biggest pet peeves is the fact that BC only offers the European date style when displaying that dates in the modules. You should be able to check a box on which date style should be shown.
  • On Web Apps, almost everything is fantastic EXCEPT for the ability to sort web app items by date. If I wanted to create a calendar of events based on a web app I want to create, I would want to be able to display those items in chronological order.
  • The Event Module is great except the way it uses a quirky form to process payments and reserve events. It should behave more like an ecommerce solution where the form is easier to fill out, customize, submit and process.
Jeff French profile photo
  • For me the product worked great for what I needed it for, I no longer needed it and was a few days past their renewal date (you have to cancel either 60 or 90 days before the end date of the contract) and they would not work with me. They took the stance of, "Too bad, so sad." They offered me their CMS along with their CCS for this last year, but we never fully used it and was turned off by the lack of customer service initially in this situation...especially after it was a matter of around 10 days or so that I was late.
  • Having to keep reconnecting LinkedIn would throw me off at times.
  • Sometimes the article I was trying to post to WordPress would get hung up and I would need to get a hold of support to help clear the system.
Shane Adair profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
It's a robust and reliable product.
Nancy Sheridan profile photo
Curata10.0
Based on 1 answer
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Allison Davis profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As far as the CMS for BC goes, there is none out there that compares. In the past we have utilized Joomla, Wordpress, Mambo, Drupal, Concrete 5 and others. None of them were as easy to use and train on that Adobe's Business Catalyst. Our alternative to BC is WordPress when our clients want a less expensive solution. For the most part that works OK but we have had issues with plugin incompatibility among other issues. We lost at least two clients because of similar issues. The other great part about BC's solution is that we can still work with our favorite site creation tool - Dreamweaver. The whole process continues to be more and more simplified with added features to the system. No other solution (that we've found) offers such an easy way to create custom web sites that are easily editable by our clients.
Jeff French profile photo
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
Allison Davis profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Business Catalyst provides partners and clients a single system to learn and maintain. No need to constantly switch gears to remember who has what CMS which makes support more efficient.
  • Business Catalyst has made it possible to create and launch sites in less time thus increasing profitability.
  • Business Catalyst is a large investment in the beginning about monetarily and in learning the system. It may not affordable to smaller agencies.
Pauline Kraus profile photo
  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
Shane Adair profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

Curata

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Curata Editions & Modules
Curata
Edition
Curata Software
$6991
1. per Instance (no seat limits)
Additional Pricing Details
We have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)