Adobe Business Catalyst (Discontinued) vs. Curata

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Business Catalyst (Discontinued)
Score 8.5 out of 10
N/A
Adobe Business Catalyst was a cloud-hosted system for building and managing web content and online stores with a built-in CRM framework in addition to sales, service, and marketing features including eCommerce and Email Marketing tools. It has been end of life (EOL) since 2020.
$10
per month
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
Pricing
Adobe Business Catalyst (Discontinued)Curata
Editions & Modules
No answers on this topic
Curata Software
$699
per Instance (no seat limits)
Offerings
Pricing Offerings
Adobe Business Catalyst (Discontinued)Curata
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—We have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)
More Pricing Information
Community Pulse
Adobe Business Catalyst (Discontinued)Curata
Top Pros
Top Cons
Features
Adobe Business Catalyst (Discontinued)Curata
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Business Catalyst (Discontinued)
6.6
14 Ratings
15% below category average
Curata
-
Ratings
API7.911 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Adobe Business Catalyst (Discontinued)
-
Ratings
Curata
8.3
1 Ratings
3% above category average
Ideation00 Ratings8.01 Ratings
Approval workflows00 Ratings8.01 Ratings
Content collaboration00 Ratings9.01 Ratings
Content calendar00 Ratings8.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Adobe Business Catalyst (Discontinued)
-
Ratings
Curata
8.0
2 Ratings
1% below category average
Content hub00 Ratings8.02 Ratings
Embedded CTAs00 Ratings8.01 Ratings
Content distribution00 Ratings8.02 Ratings
Content promotion00 Ratings8.01 Ratings
Content automation00 Ratings8.01 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Adobe Business Catalyst (Discontinued)
-
Ratings
Curata
8.3
2 Ratings
6% above category average
Closed-loop tracking and reporting00 Ratings8.02 Ratings
Content performance analytics00 Ratings9.02 Ratings
Campaign optimization dashboard00 Ratings8.01 Ratings
Competitive analytics00 Ratings8.01 Ratings
Best Alternatives
Adobe Business Catalyst (Discontinued)Curata
Small Businesses
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Score 9.8 out of 10
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Score 8.7 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
Tridion
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Score 9.0 out of 10
Vyond
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Score 8.7 out of 10
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User Ratings
Adobe Business Catalyst (Discontinued)Curata
Likelihood to Recommend
6.0
(21 ratings)
8.0
(3 ratings)
Likelihood to Renew
9.4
(10 ratings)
10.0
(1 ratings)
Usability
9.7
(4 ratings)
-
(0 ratings)
Availability
9.0
(4 ratings)
-
(0 ratings)
Performance
8.2
(1 ratings)
-
(0 ratings)
Support Rating
8.6
(5 ratings)
-
(0 ratings)
Online Training
8.6
(2 ratings)
-
(0 ratings)
Implementation Rating
9.6
(3 ratings)
-
(0 ratings)
Product Scalability
9.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Business Catalyst (Discontinued)Curata
Likelihood to Recommend
Discontinued Products
The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Read full review
Curata
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Read full review
Pros
Discontinued Products
  • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
  • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
  • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
  • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
Read full review
Curata
  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
Read full review
Cons
Discontinued Products
  • Multi Client Management: The dashboard for managing multiple clients as a reseller is a little difficult to get to. There is also no very easy way for me to manage multiple clients at once. I have to log into and out of individual client accounts to do billing or management.
  • Lack of Server support: There are certain server protocols and languages that are not supported using BC. For example I cannot build a custom php database and upload to BC. I am required to use their tools.
Read full review
Curata
  • more subscription plans as not all people need all features.
Read full review
Likelihood to Renew
Discontinued Products
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
Read full review
Curata
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Read full review
Usability
Discontinued Products
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
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Curata
No answers on this topic
Reliability and Availability
Discontinued Products
very few issues with availability
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Curata
No answers on this topic
Performance
Discontinued Products
Very few issues
Read full review
Curata
No answers on this topic
Support Rating
Discontinued Products
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Read full review
Curata
No answers on this topic
Online Training
Discontinued Products
bcgurus.com kiyuco
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Curata
No answers on this topic
Implementation Rating
Discontinued Products
Pretty easy to do
Read full review
Curata
No answers on this topic
Alternatives Considered
Discontinued Products
As far as the CMS for BC goes, there is none out there that compares. In the past we have utilized Joomla, Wordpress, Mambo, Drupal, Concrete 5 and others. None of them were as easy to use and train on that Adobe's Business Catalyst. Our alternative to BC is WordPress when our clients want a less expensive solution. For the most part that works OK but we have had issues with plugin incompatibility among other issues. We lost at least two clients because of similar issues. The other great part about BC's solution is that we can still work with our favorite site creation tool - Dreamweaver. The whole process continues to be more and more simplified with added features to the system. No other solution (that we've found) offers such an easy way to create custom web sites that are easily editable by our clients.
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Curata
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
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Scalability
Discontinued Products
It's easy to build small sites or large sites and there is lots of templating.
Read full review
Curata
No answers on this topic
Return on Investment
Discontinued Products
  • As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs
  • Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.
  • To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.
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Curata
  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
Read full review
ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.