What users are saying about

Adobe Business Catalyst

58 Ratings
Score 7.8 out of 101

Webtrends Analytics

62 Ratings
Score 7 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Webtrends Analytics

Make sure your end goals can be accomplished with this software. If it doesn't do what you need it to do, it isn't worth trying. Ask for previous examples from Webtrends and ask that the parameters be duplicated for your needs so you don't go through the headache of starting from scratch. I would also recommend that users of new accounts with Webtrends ask more questions up front than they feel are needed to complete the job. You would rather start out knowing as much as you can about what needs to happen before you commence using it and not get into unanswerable questions later down the process.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Webtrends Analytics
WYSIWYG email editor
Adobe Business Catalyst
2.7
Webtrends Analytics
Dynamic content
Adobe Business Catalyst
8.9
Webtrends Analytics
Ability to test dynamic content
Adobe Business Catalyst
7.3
Webtrends Analytics
Landing pages
Adobe Business Catalyst
6.6
Webtrends Analytics
A/B testing
Adobe Business Catalyst
7.0
Webtrends Analytics
Mobile optimization
Adobe Business Catalyst
8.0
Webtrends Analytics
Email deliverability
Adobe Business Catalyst
8.2
Webtrends Analytics
List management
Adobe Business Catalyst
3.3
Webtrends Analytics
Triggered drip sequences
Adobe Business Catalyst
6.8
Webtrends Analytics

Lead Management

Adobe Business Catalyst
1.9
Webtrends Analytics
Lead nurturing
Adobe Business Catalyst
1.9
Webtrends Analytics
Lead scoring and grading
Adobe Business Catalyst
2.3
Webtrends Analytics
Data quality management
Adobe Business Catalyst
1.5
Webtrends Analytics
Automated sales alerts and tasks
Adobe Business Catalyst
1.9
Webtrends Analytics

Campaign Management

Adobe Business Catalyst
2.5
Webtrends Analytics
Calendaring
Adobe Business Catalyst
2.6
Webtrends Analytics
Event/webinar marketing
Adobe Business Catalyst
2.4
Webtrends Analytics

Social Media Marketing

Adobe Business Catalyst
8.2
Webtrends Analytics
Social sharing and campaigns
Adobe Business Catalyst
7.8
Webtrends Analytics
Social profile integration
Adobe Business Catalyst
8.6
Webtrends Analytics

Reporting & Analytics

Adobe Business Catalyst
7.1
Webtrends Analytics
Dashboards
Adobe Business Catalyst
8.1
Webtrends Analytics
Standard reports
Adobe Business Catalyst
7.1
Webtrends Analytics
Custom reports
Adobe Business Catalyst
6.2
Webtrends Analytics

Platform & Infrastructure

Adobe Business Catalyst
6.3
Webtrends Analytics
API
Adobe Business Catalyst
6.7
Webtrends Analytics
Role-based workflow & approvals
Adobe Business Catalyst
7.1
Webtrends Analytics
Customizability
Adobe Business Catalyst
6.1
Webtrends Analytics
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Webtrends Analytics

Pros

  • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
  • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
  • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
  • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
Jonathan Hodak profile photo
  • Custom built reports
  • Huge customer support which is particularly useful for newbies
  • Interface and UX is very intuitive
No photo available

Cons

  • The Web Forms is very helpful and easy to create. Placing the forms is simple especially when inserting as a module. The problem comes after placement. It is time consuming if there are any edits that need to be made to the form. For example, if you are in the U.S., you typically do not want other countries to show up on a dropdown menu. It would be great if BC would allow you to check the countries (or states) that you want to be active. Also, often times within a web form you may want to include to separate address fields. That is not allowed unless you go back and do custom editing for the forms. "Workarounds" are typically possible but for the designer, anything that adds time to the process also cuts down on profitability.
  • Where we enjoy the ease of creating Photo Galleries, we also don't like the fact that you can style the output like you can within other module templates. For example, many clients would like to offer better descriptions and even style the descriptions. If displaying a photo from a art museum, you may want to give the proper title and that would include italicizing the name of the artwork.
  • One of our biggest pet peeves is the fact that BC only offers the European date style when displaying that dates in the modules. You should be able to check a box on which date style should be shown.
  • On Web Apps, almost everything is fantastic EXCEPT for the ability to sort web app items by date. If I wanted to create a calendar of events based on a web app I want to create, I would want to be able to display those items in chronological order.
  • The Event Module is great except the way it uses a quirky form to process payments and reserve events. It should behave more like an ecommerce solution where the form is easier to fill out, customize, submit and process.
Jeff French profile photo
  • Plugins are not easy to use or implement
  • There need to be more reports and template dashboards to present you with actionable data instead of having to build it out yourself
  • Takes time and effort to fully implement into your site
No photo available

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
It's easy to use and we are invested in it now.
Jerry Dever profile photo
Webtrends Analytics5.4
Based on 25 answers
While not currently with that organization, I would have continued to use the Webtrends product as it provided the detailed data we needed to make specific inventory adjustments as well as SEO improvements.
Brian Mackintosh profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
Webtrends Analytics5.4
Based on 7 answers
Webtrends has enough out-of-box dimensions that can be used right away to build out a fairly robust aggregate analytics program. Support is generally responsive.
Adam Krause profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
Webtrends Analytics9.0
Based on 4 answers
It is much better than average. Down time usually occurs because of a need to refresh the server on our end.
No photo available

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
Webtrends Analytics8.2
Based on 3 answers
The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.
Adam Krause profile photo

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
Webtrends Analytics8.8
Based on 8 answers
We've always had great support from WebTrends.
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Webtrends Analytics9.7
Based on 3 answers
The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.
Adam Krause profile photo

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
Webtrends Analytics9.0
Based on 4 answers
Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.
Adam Krause profile photo

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
Webtrends Analytics9.9
Based on 5 answers
Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.
Mitchell Teixeira profile photo

Alternatives Considered

We didn't really used many products before deciding to use Business Catalyst. When we started we developed sites using an old product (GoLive) and then created a few sites in WordPress. We didn't like that fact that WordPress needed an add-on every time we wanted additional functionality and trying keep on top of updates was distracting.Adobe's Business Catalyst gave us an all in one system to replace the multiple products clients required to run their online businesses. We also didn't have to remember which sites had what add-ons updated...or not. Business Catalyst is SaaS which allows us to always have the latest updates and functionality ready at our fingertips.
Pauline Kraus profile photo
I have only had significant experience with Google Analytics (GA) and WebTrends in this space. Overall - it is easier to learn and modify GA reports as a casual user - I always struggled with the fact that GA only offered partial data (sampling based)
Brian Mackintosh profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs
  • Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.
  • To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.
John Reitz profile photo
  • Increased employee efficiency. With Webtrends, Web authors are able to see the effects that their content has on viewers.
No photo available

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Webtrends Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details