What users are saying about
Top Rated
93 Ratings
2 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
2 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

INBOX25

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
James Mallory profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
INBOX25
7.4
WYSIWYG email editor
Adobe Campaign
7.5
INBOX25
7.0
Dynamic content
Adobe Campaign
8.1
INBOX25
7.0
Ability to test dynamic content
Adobe Campaign
8.4
INBOX25
7.0
Landing pages
Adobe Campaign
7.7
INBOX25
9.0
A/B testing
Adobe Campaign
6.9
INBOX25
3.2
Mobile optimization
Adobe Campaign
7.7
INBOX25
6.2
Email deliverability
Adobe Campaign
8.7
INBOX25
9.6
List management
Adobe Campaign
8.4
INBOX25
8.6
Triggered drip sequences
Adobe Campaign
7.5
INBOX25
8.8

Lead Management

Adobe Campaign
6.8
INBOX25
8.0
Lead nurturing
Adobe Campaign
7.4
INBOX25
8.4
Lead scoring and grading
Adobe Campaign
7.2
INBOX25
7.3
Data quality management
Adobe Campaign
6.5
INBOX25
7.7
Automated sales alerts and tasks
Adobe Campaign
6.2
INBOX25
8.5

Campaign Management

Adobe Campaign
7.4
INBOX25
7.0
Calendaring
Adobe Campaign
7.5
INBOX25
5.0
Event/webinar marketing
Adobe Campaign
7.3
INBOX25
9.0

Social Media Marketing

Adobe Campaign
8.0
INBOX25
7.5
Social sharing and campaigns
Adobe Campaign
8.1
INBOX25
9.0
Social profile integration
Adobe Campaign
7.8
INBOX25
6.0

Reporting & Analytics

Adobe Campaign
8.0
INBOX25
6.3
Dashboards
Adobe Campaign
8.4
INBOX25
6.5
Standard reports
Adobe Campaign
8.3
INBOX25
6.3
Custom reports
Adobe Campaign
7.2
INBOX25
6.0

Platform & Infrastructure

Adobe Campaign
7.6
INBOX25
9.1
API
Adobe Campaign
8.0
INBOX25
Role-based workflow & approvals
Adobe Campaign
8.4
INBOX25
8.8
Customizability
Adobe Campaign
8.1
INBOX25
7.9
Integration with Salesforce.com
Adobe Campaign
7.5
INBOX25
10.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
INBOX25
Integration with SugarCRM
Adobe Campaign
6.3
INBOX25
9.6

Pros

  • Neolane can be customized to suit your marketing organization - it can be as simple or complex as you choose, which allows you to be most effective.
  • Neolane provides a great automation tool for marketing leads. We were able to link it to Siebel On Demand fairly seamlessly, which allowed our leads to be passed to sales similar to our previous process without requiring any sales team training.
  • Neolane is secure within the application - it allows multiple role types, which allows you to control who can make modifications and who has access to certain information.
Kristen Conrad profile photo
  • Inbox25 integrates very well with Sugar CRM where you do not have to manually export lists for email marketing and the results of campaigns update data back to the CRM including bounces (invalid emails), opt-outs, and lead scores when recipients click through on calls to action.
  • The automation engine takes some time to learn but is extremely flexible. We use it to build list segments that we could never build inside our CRM. We also use it for drip marketing automation.
  • The company is small enough that they take a personal approach to each implementation. We've spent a lot of one-on-one time with an Inbox25 consultant to understand the system and to troubleshoot things that we set up incorrectly as we were learning how the application works.
James Mallory profile photo

Cons

  • Software can be finicky and sometimes feels like there are bugs that still need to be worked out.
  • Certification process is a mess.
  • Training on this product can be dramatically improved.
No photo available
  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
James Mallory profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
We found Inbox25 to be the most cost-effective marketing automation platform with the best possible integration to Sugar CRM. We evaluated three additional products. Only one was comparable in scope and integration but the cost was 30% more.
James Mallory profile photo

Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available
  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
James Mallory profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

INBOX25

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

INBOX25 More Information