What users are saying about

Adobe Campaign

Top Rated
90 Ratings

INBOX25

2 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

INBOX25

2 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

INBOX25

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
James Mallory profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
INBOX25
7.4
WYSIWYG email editor
Adobe Campaign
7.3
INBOX25
7.0
Dynamic content
Adobe Campaign
7.9
INBOX25
7.0
Ability to test dynamic content
Adobe Campaign
8.2
INBOX25
7.0
Landing pages
Adobe Campaign
8.0
INBOX25
9.0
A/B testing
Adobe Campaign
7.0
INBOX25
3.2
Mobile optimization
Adobe Campaign
8.4
INBOX25
6.2
Email deliverability
Adobe Campaign
8.6
INBOX25
9.6
List management
Adobe Campaign
8.2
INBOX25
8.6
Triggered drip sequences
Adobe Campaign
7.5
INBOX25
8.8

Lead Management

Adobe Campaign
6.9
INBOX25
8.0
Lead nurturing
Adobe Campaign
7.5
INBOX25
8.4
Lead scoring and grading
Adobe Campaign
7.2
INBOX25
7.3
Data quality management
Adobe Campaign
6.6
INBOX25
7.7
Automated sales alerts and tasks
Adobe Campaign
6.3
INBOX25
8.5

Campaign Management

Adobe Campaign
7.4
INBOX25
7.0
Calendaring
Adobe Campaign
7.5
INBOX25
5.0
Event/webinar marketing
Adobe Campaign
7.3
INBOX25
9.0

Social Media Marketing

Adobe Campaign
8.1
INBOX25
7.5
Social sharing and campaigns
Adobe Campaign
8.2
INBOX25
9.0
Social profile integration
Adobe Campaign
7.9
INBOX25
6.0

Reporting & Analytics

Adobe Campaign
7.8
INBOX25
6.3
Dashboards
Adobe Campaign
8.3
INBOX25
6.5
Standard reports
Adobe Campaign
8.1
INBOX25
6.3
Custom reports
Adobe Campaign
6.9
INBOX25
6.0

Platform & Infrastructure

Adobe Campaign
7.6
INBOX25
9.1
API
Adobe Campaign
8.1
INBOX25
Role-based workflow & approvals
Adobe Campaign
8.5
INBOX25
8.8
Customizability
Adobe Campaign
8.0
INBOX25
7.9
Integration with Salesforce.com
Adobe Campaign
7.9
INBOX25
10.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
INBOX25
Integration with SugarCRM
Adobe Campaign
6.4
INBOX25
9.6

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Inbox25 integrates very well with Sugar CRM where you do not have to manually export lists for email marketing and the results of campaigns update data back to the CRM including bounces (invalid emails), opt-outs, and lead scores when recipients click through on calls to action.
  • The automation engine takes some time to learn but is extremely flexible. We use it to build list segments that we could never build inside our CRM. We also use it for drip marketing automation.
  • The company is small enough that they take a personal approach to each implementation. We've spent a lot of one-on-one time with an Inbox25 consultant to understand the system and to troubleshoot things that we set up incorrectly as we were learning how the application works.
James Mallory profile photo

Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
James Mallory profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
We found Inbox25 to be the most cost-effective marketing automation platform with the best possible integration to Sugar CRM. We evaluated three additional products. Only one was comparable in scope and integration but the cost was 30% more.
James Mallory profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
James Mallory profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

INBOX25

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details