What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
99 Ratings
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Score 8.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

We have several campaigns to fundraise money, and each campaign is targeted to a specific audience. When it comes to reaching many people with various demographics, Adobe Campaign is perfect because it helps us understand our marketing and our targets. When we have a small scale venture then it is not so helpful because we don't need something with so many elements and customization features, we sometimes just need simplicity.
No photo available

Influitive AdvocateHub

I've worked with the team at Influitive for some time, and if you are able to articulate your needs, or not - they will work at delivering the type of program that you are looking for. It obviously helps if you are tech savvy - so learn as much as you can. They really do practice what they are selling - the peer to peer, reference, mentoring, UX network is immense and you continue to learn and evolve your program alongside the product team
Shalene Whyte profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Influitive AdvocateHub
WYSIWYG email editor
Adobe Campaign
7.5
Influitive AdvocateHub
Dynamic content
Adobe Campaign
8.1
Influitive AdvocateHub
Ability to test dynamic content
Adobe Campaign
8.4
Influitive AdvocateHub
Landing pages
Adobe Campaign
7.7
Influitive AdvocateHub
A/B testing
Adobe Campaign
6.9
Influitive AdvocateHub
Mobile optimization
Adobe Campaign
7.7
Influitive AdvocateHub
Email deliverability
Adobe Campaign
8.7
Influitive AdvocateHub
List management
Adobe Campaign
8.4
Influitive AdvocateHub
Triggered drip sequences
Adobe Campaign
7.5
Influitive AdvocateHub

Lead Management

Adobe Campaign
6.8
Influitive AdvocateHub
Lead nurturing
Adobe Campaign
7.4
Influitive AdvocateHub
Lead scoring and grading
Adobe Campaign
7.2
Influitive AdvocateHub
Data quality management
Adobe Campaign
6.5
Influitive AdvocateHub
Automated sales alerts and tasks
Adobe Campaign
6.2
Influitive AdvocateHub

Campaign Management

Adobe Campaign
7.4
Influitive AdvocateHub
Calendaring
Adobe Campaign
7.5
Influitive AdvocateHub
Event/webinar marketing
Adobe Campaign
7.3
Influitive AdvocateHub

Social Media Marketing

Adobe Campaign
8.0
Influitive AdvocateHub
Social sharing and campaigns
Adobe Campaign
8.1
Influitive AdvocateHub
Social profile integration
Adobe Campaign
7.8
Influitive AdvocateHub

Reporting & Analytics

Adobe Campaign
8.0
Influitive AdvocateHub
Dashboards
Adobe Campaign
8.4
Influitive AdvocateHub
Standard reports
Adobe Campaign
8.3
Influitive AdvocateHub
Custom reports
Adobe Campaign
7.2
Influitive AdvocateHub

Platform & Infrastructure

Adobe Campaign
7.6
Influitive AdvocateHub
API
Adobe Campaign
8.0
Influitive AdvocateHub
Role-based workflow & approvals
Adobe Campaign
8.4
Influitive AdvocateHub
Customizability
Adobe Campaign
8.1
Influitive AdvocateHub
Integration with Salesforce.com
Adobe Campaign
7.5
Influitive AdvocateHub
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Influitive AdvocateHub
Integration with SugarCRM
Adobe Campaign
6.3
Influitive AdvocateHub

Pros

  • The user interface is easy to navigate, even for beginners.
  • You don't need to know MySQL to set up workflows.
  • You can build personalized emails by using modules with contitions set by previous behaviours and interests.
Emma Asplund profile photo
  • Automated point distribution based on activity
  • Segmentation - we are able to really drill down and personalize the customer experience in the hub using this
  • Automated rewards - we use Tango quite a lot, and it simplifies recognizing our advocates all digitally, and in real-time
Shalene Whyte profile photo

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • Reporting could use some improvement - sometimes it can be difficult to figure out the best way to get the data needed. There are few different ways to pull reports, so sometimes it feels complex.
  • Being able to have more flexibility with the positioning of the challenges on the advocate view would be great. If you could move around the challenges by dragging them, that would improve the usability.
Tracy Staniland profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Influitive AdvocateHub9.1
Based on 29 answers
I really like working with Influitive and with AdvocateHub. Their support staff is awesome and everyone I have come into contact with at the company has been friendly and supportive. Their corporate interactions with customers model their product philosophy incredibly well. I am very satisfied and trust in their attention to me as a customer.
Ray Gans profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Influitive AdvocateHub9.2
Based on 4 answers
Intuitive UI, great reporting and tons of templates to get started.
Farkhanda Zhublawar profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Influitive AdvocateHub8.2
Based on 2 answers
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Influitive AdvocateHub8.2
Based on 9 answers
Lev and Sean (two of the support magicians I've worked with) are FANTASTIC. Lev is always prompt with responses and takes care of the problem almost immediately.
Michelle Ruch profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Influitive AdvocateHub9.1
Based on 4 answers
The training was extensive and gave me the knowledge/ skills that I needed in order to implement my advocacy program using Influitive's Advocate Hub. I also meet on a regular basis with my Customer Success Manager. My Success Manager helps give me ideas for my program and helps me ensure that it's successful. Influitive is really invested in my success. They act more like a partner than a vendor
Jessica Mitchell profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Influitive AdvocateHub9.1
Based on 3 answers
The process of implementing my AdvocateHub was pain free mainly due to the fact that Influitive coached me through the process
Jessica Mitchell profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
We haven't used any other similar programs (are there any?), but we were previously managing our advocate program manually. That was a huge effort and pulling metrics was difficult if even possible. Every outreach was a significant effort and it was getting more and more difficult for us to engage with our growing number of advocates.
Anna Kim profile photo

Scalability

No score
No answers yet
No answers on this topic
Influitive AdvocateHub9.1
Based on 2 answers
When I stayed using we only had a hundred or so Advocates and now we have 2100+. Pretty amazing product!
Liz Pedro profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • We've increased referrals, references, reviews, testimonials, social shares, etc ten fold.
  • We've been able to accomplish feats that would have previously taken days and months, and are able to complete them in minutes or hours. It's a huge time saver.
  • By giving our customers a strong voice, we are increasing loyalty, which in the end increases ROI as they are more likely to renew and reduces churn.
Alex Wagner profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Influitive AdvocateHub

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about AdvocateHub pricing, please reach out to a member of our sales team.

Influitive AdvocateHub More Information