What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Influitive AdvocateHub

97 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Influitive AdvocateHub

AdvocateHub is an awesome platform for engaging your customers and identifying advocates or fans who you may not have known or been aware of. It is a budget friendly platform for companies of all sizes. Since it is so easy to use it is well suited for small to large teams. Our marketing team is less than 5 people, but we are able to share the workload and since the platform is so easy to use it is not time consuming, which allows us to add content, build challenges and respond to inquiries in a timely manner. Some executives may feel that you have to have a dedicated resource to manage the program. I have launched two Customer Advocacy Programs using Influitive AdvocateHub and both times, the program was managed by multiple shared resources and it works.
Tracy Staniland profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Influitive AdvocateHub
WYSIWYG email editor
Adobe Campaign
7.3
Influitive AdvocateHub
Dynamic content
Adobe Campaign
7.9
Influitive AdvocateHub
Ability to test dynamic content
Adobe Campaign
8.2
Influitive AdvocateHub
Landing pages
Adobe Campaign
8.0
Influitive AdvocateHub
A/B testing
Adobe Campaign
7.0
Influitive AdvocateHub
Mobile optimization
Adobe Campaign
8.4
Influitive AdvocateHub
Email deliverability
Adobe Campaign
8.6
Influitive AdvocateHub
List management
Adobe Campaign
8.2
Influitive AdvocateHub
Triggered drip sequences
Adobe Campaign
7.5
Influitive AdvocateHub

Lead Management

Adobe Campaign
6.9
Influitive AdvocateHub
Lead nurturing
Adobe Campaign
7.5
Influitive AdvocateHub
Lead scoring and grading
Adobe Campaign
7.2
Influitive AdvocateHub
Data quality management
Adobe Campaign
6.6
Influitive AdvocateHub
Automated sales alerts and tasks
Adobe Campaign
6.3
Influitive AdvocateHub

Campaign Management

Adobe Campaign
7.4
Influitive AdvocateHub
Calendaring
Adobe Campaign
7.5
Influitive AdvocateHub
Event/webinar marketing
Adobe Campaign
7.3
Influitive AdvocateHub

Social Media Marketing

Adobe Campaign
8.1
Influitive AdvocateHub
Social sharing and campaigns
Adobe Campaign
8.2
Influitive AdvocateHub
Social profile integration
Adobe Campaign
7.9
Influitive AdvocateHub

Reporting & Analytics

Adobe Campaign
7.8
Influitive AdvocateHub
Dashboards
Adobe Campaign
8.3
Influitive AdvocateHub
Standard reports
Adobe Campaign
8.1
Influitive AdvocateHub
Custom reports
Adobe Campaign
6.9
Influitive AdvocateHub

Platform & Infrastructure

Adobe Campaign
7.6
Influitive AdvocateHub
API
Adobe Campaign
8.1
Influitive AdvocateHub
Role-based workflow & approvals
Adobe Campaign
8.5
Influitive AdvocateHub
Customizability
Adobe Campaign
8.0
Influitive AdvocateHub
Integration with Salesforce.com
Adobe Campaign
7.9
Influitive AdvocateHub
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Influitive AdvocateHub
Integration with SugarCRM
Adobe Campaign
6.4
Influitive AdvocateHub

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • The Influitive team is extremely knowledgeable and experienced. The onboarding and implementation teams work alongside your team to ensure that you are able to deploy and get up n' running quickly with your program. Their client facing webinars are really helpful as they provide best practices and tips on how to develop your program to meet your overall goals and objectives. Also, their Client Success team is very helpful. During our bi-weekly calls, they provide us recommendations on future programs, share successes that other clients have achieved because we might want to consider running similar campaigns to meet our goals, provide campaign/challenge samples - content and creative, and can show you on the fly how to do something in the platform. The team is awesome!
  • The software is super easy to use. It is very intuitive. Also, the challenge templates that they have available in the platform are super helpful. You can use the templates or start with a template and customize it to meet your needs. Either way creating and publishing challenges is real easy.
  • The Influitive support team is awesome. They are super responsive and very helpful. They are the best support team that I have engaged with. Their knowledge base is extensive and if you can't find the information you are seeking their team will respond within a couple of hours.
  • Overall, the combination of the software and the teams's knowledge make using Influitive AdvocateHub very easy. Of course you have to put some time and effort into developing the overall program, but having the support of the Influitive team allows you to focus on the strategy.
Tracy Staniland profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • Reporting could use some improvement - sometimes it can be difficult to figure out the best way to get the data needed. There are few different ways to pull reports, so sometimes it feels complex.
  • Being able to have more flexibility with the positioning of the challenges on the advocate view would be great. If you could move around the challenges by dragging them, that would improve the usability.
Tracy Staniland profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Influitive AdvocateHub9.1
Based on 29 answers
I really like working with Influitive and with AdvocateHub. Their support staff is awesome and everyone I have come into contact with at the company has been friendly and supportive. Their corporate interactions with customers model their product philosophy incredibly well. I am very satisfied and trust in their attention to me as a customer.
Ray Gans profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Influitive AdvocateHub9.2
Based on 4 answers
Intuitive UI, great reporting and tons of templates to get started.
Farkhanda Zhublawar profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Influitive AdvocateHub8.2
Based on 2 answers
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Influitive AdvocateHub8.2
Based on 9 answers
They are the best customer success team that I've ever worked with.
Grace Cheung profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Influitive AdvocateHub9.1
Based on 4 answers
The training was extensive and gave me the knowledge/ skills that I needed in order to implement my advocacy program using Influitive's Advocate Hub. I also meet on a regular basis with my Customer Success Manager. My Success Manager helps give me ideas for my program and helps me ensure that it's successful. Influitive is really invested in my success. They act more like a partner than a vendor
Jessica Mitchell profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Influitive AdvocateHub9.1
Based on 3 answers
The process of implementing my AdvocateHub was pain free mainly due to the fact that Influitive coached me through the process
Jessica Mitchell profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
We went with Influitive AdvocateHub as it really checked the majority of our requirements list. And if there are things that we need, they are always willing to help us work through work arounds and solutions. I find them reliable and extremely professional and knowledgeable. The competitors are as well - but the user network is really top notch so you're covered in the entire ecosystem
Shalene Whyte profile photo

Scalability

No score
No answers yet
No answers on this topic
Influitive AdvocateHub9.1
Based on 2 answers
When I stayed using we only had a hundred or so Advocates and now we have 2100+. Pretty amazing product!
Liz Pedro profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • We've increased referrals, references, reviews, testimonials, social shares, etc ten fold.
  • We've been able to accomplish feats that would have previously taken days and months, and are able to complete them in minutes or hours. It's a huge time saver.
  • By giving our customers a strong voice, we are increasing loyalty, which in the end increases ROI as they are more likely to renew and reduces churn.
Alex Wagner profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Influitive AdvocateHub

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about AdvocateHub pricing, please reach out to a member of our sales team.