Adobe Connect is a web conferencing platform that enables users to create presentations, online training materials, and learning modules. The product is entirely Adobe Flash-based and has several add-ons for customizing its software to suit each users’ unique needs.
$50
per host/per month
Oracle Marketing
Score 8.1 out of 10
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
It is a great resource for evaluating, refining, and combining abilities and essential experiences in the growth of the sales team training; It is productive and lucrative in terms of distance knowledge transfer, and it reduces employee training financing and expenditures. I really like the ability to collaborate as a group on a huge research project even when we are not in the same country.
A duration of one and a half years is enough for us to recognize the capabilities of a tool and in my opinion, this one is just a great tool to manage marketing campaigns of even massive-sized firms. Its marketing automation tool and its way of managing campaign and the way it executes digital initiatives is enough to get an inkling of its abilities. Less favorable for the people who want to have something at a cheap price and are more dependent on the reports as its reports have nothing much in detail.
The overall connection and lag sometimes are disruptive. This may not be due to the platform as a whole, connectivity, and strength of the signal is probably a factor but it can get glitchy sometimes.
More features for remote desktop options, whiteboarding, or screen sharing to actively resolve issues would be great while collaborating.
Online support or forums to help assist with issues aren't as prevalent as you think they'd be. More individual resources to assist with issues would be helpful.
Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
The longer you use Adobe Connect, the longer you are likely to use it. Because you can build more and more resources over time, creating rooms that you re-use, recorded content you can repurpose, and tools that form the basis of ever increasing productivity, the more you use Connect, the more productive you become. Unlike competing products where, with every meeting you essentially start over -- setting up your resources for each meeting -- in my Connect rooms, I have highly tuned tools to accomplish my knowledge transfer goals. When I want to conduct another session - I send a link out to the appropriate room and instantly we are all focusing on getting a job done together. This ability of Adobe Connect to make you productive at an ever quickening rate is a competitive advantage
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
As sophisticated a product as Adobe Connect, the ease of use is outstanding. In my experience, even a user with very little knowledge of Adobe Connect can begin using and even leading sessions with very little training to get started with the basic features. Additional training is needed to become comfortable with the number of available features, but learning curve even for those is no steeper than would normally be expected from similar software.
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
The customer support of Adobe connect is professional and well-skilled for resolving our minor and major issues. Moreover, it has almost all the features that will provide you a secure connection, with people across the world. Education institutes can also implement this software. On the basis of its quality and technology, I will surely advise you to try it once.
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
They offer very basic classes which are required for master certification.
After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
The ability to have most of the functionality of a full LMS at a fraction of the cost is huge. I can create manage and deploy both synchronous and asynchronous training based on the situation and all of my training is tracked through a series of easily created reports
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Prices do not seem to vary much among resellers of the Adobe Connect hosted license; the only price variation you're likely to find are among the audio providers. When implementing, you may also wish to look into expanding the amount of storage you are allowed on the server to avoid any problems later on as your library of files starts to build up
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Actually, it was the other way around....we were using Adobe Connect, company-wide, then switched over to Zoom, mostly, I think, as a cost-cutting measure. But some Learning & Development folks campaigned to be allowed to retain some Adobe Connect licenses (for example, one L&D area had literally over 250 room layouts that their course facilitators could just jump into and use to deliver a course on short notice), which also allows some of us to continue to publish Presenter and Captivate modules to the Adobe server. (But, even those of us who still have Adobe Connect licenses use Zoom for most regular business meetings.)
It was quite complex to generate segments with Adobe analytics and I wasn’t personally satisfied with the overall performance of Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch to something else better than Adobe Analytics and is available in the market at a cheap rate and we ended up doing our research for the most suitable tool at Oracle Infinity and we don’t regret our decision.
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Save on time - our instructors and people that use the platform can teach more classes and more often than in-person training and time traveling.
We cut down on spending. When we offer training using Connect - we do not have to spend on meals, hard copy materials, and reserving a venue to deliver training.
We increase our training sales significantly but offering Connect as an alternative - any unforeseen cancellations to a public class can result in transferring to a remote online Connected class.
We are able to use it to help our clients scale through testing
We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
Launch a new brand out of Eloqua and measure awareness
