Adobe Marketing Cloud vs. Woobox

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.

Incentivized

I use Woobox for a poll/voting competition and I found it very helpful as it gathers the audience data very efficiently and provides the results in a very smart way. Woobox provides very limited features in the free version one cannot judge the capabilities of this excellent platform unless they purchase it.

Incentivized

• Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
• Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
• Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.

Incentivized

• Woobox makes it easy to create a variety of promotions in their platform.
• The technology is intuitive to use and allows for a lot of customization.
• Woobox has a support team that is quick to respond and help.

Incentivized

• Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
• Adobe could offer multiple price options based on the usage, which is missing at the moment.

Incentivized

• Having an easier way to creative pictures for splash pages
• It gets a little complicated trying to add extra entry questions

Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.

Incentivized

I constantly use the product and they are continually evolving and developing new tools. The customer service is also US based and very efficient to address issues or questions.

It is very intuitive and provides all necessary fields to begin promotions even if you have no graphic or programming skills

I have never noticed it down.

It is very fast. The only thing that has taking any sort of time is when it imports photos or videos from platforms such as Instagram or Twitter. But this is more due to refresh rates than the actual program.

They have always answered the phone in person and been able to answer question or resolve issues same day. Not open 24 hrs.

Easy to integrate with existing Facebook account.

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.

Incentivized

To be honest, I prefer Rafflecopter over Woobox. Good product, but I feel like Rafflecopter has more to offer the user.

Incentivized

• It has helped us track our ROI better and see costs versus revenue coming in directly from emails.
• A/B testing is very helpful to ensure the best email is being chosen to get sent out.
• Our deliverability has improved a lot.

Incentivized

• ROI was great. People remembered our company and products after the contests. This of course has to do with how much money you spent promoting, but I think Woobox made it a simpler process for people to enter a contest.