Zoho Social - Pragmatic practical solution for SMEs

I've used at least 20 different social media tools from Buffer, to Hootsuite, SocialBee, Loomly, and [...] knows how many others from apps, trials etc. While some like Hootsuite and Later were good tools, and while Canva even offers an element of solutions for social media, I always found Zoho Social to be the one which stood out. While I know it doesn't have "everything", the truth is no solution out there will. Everyone will give you the "Pay our super duper premium plan and you'll land on the moon". The reality is that is [...]. Before you start off, understand what you want. What does success look like for you when you are looking for a social media tool. Don't think of fluffy "imagine if you could do xyz", think of what is important for your business.

For me, it was Brand Health, Scheduling, nice UI, reporting, and multiple platform support. Zoho Social had everything I wanted, so was perfect. The things it doesn't have are few and far between, but I manage as I'm saving 3/4 hours a week by having Zoho. It is perfect for me, and I think it should be perfect for most SMEs.