What users are saying about

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Medallia

9 Ratings
Score 8.9 out of 101

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Likelihood to Recommend

Dynamic Tag Management

It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
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Medallia

If you have many of the same business such as a chain, Medallia is helpful for you to be able to compare them to one another. This is also a helpful platform if you need to collect internal, branded reviews from guests/customers. You can also incorporate external online reviews into reporting. This is helpful if managing a large portfolio.
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Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Medallia
Role-based user permissions
Dynamic Tag Management
10.0
Medallia

Tag Management

Dynamic Tag Management
7.7
Medallia
Tag library
Dynamic Tag Management
5.0
Medallia
Tag variable mapping
Dynamic Tag Management
7.1
Medallia
Ease of writing custom tags
Dynamic Tag Management
8.3
Medallia
Rules-driven tag execution
Dynamic Tag Management
8.4
Medallia
Tag performance monitoring
Dynamic Tag Management
8.4
Medallia
Improved page load times
Dynamic Tag Management
9.0
Medallia
Mobile app tagging
Dynamic Tag Management
8.0
Medallia
Library of JavaScript extensions
Dynamic Tag Management
7.1
Medallia

Data Management & Integrity

Dynamic Tag Management
7.0
Medallia
Event tracking
Dynamic Tag Management
9.0
Medallia
Mobile event tracking
Dynamic Tag Management
9.0
Medallia
Data distribution management
Dynamic Tag Management
7.0
Medallia
Universal data layer
Dynamic Tag Management
9.0
Medallia
Automated error checking
Dynamic Tag Management
1.0
Medallia

Pros

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
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  • Medallia has an excellent system for generating surveys and exporting them to customers, then importing the data received from completed surveys back into the system. The streamlined process is simple and efficient.
  • I'm a big fan of the reports visible to employees in Medallia. You can manage who sees what data and what reports and it's visually stimulating at the same time.
  • The process of creating a survey from scratch is easy and quick. There isn't a lot of management needed in order to get your survey looking great and up and running.
Andrew Mishler profile photo

Cons

  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
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  • The overall backend layout to administrators of Medallia could still use some work. It takes some getting used and can be pretty clunky.
  • Some configuration work can be more complicated than necessary and cause problems that are difficult to solve.
  • The way the system creates a role hierarchy of users is also complicated and seems like it could be easier to manage if presented in a different way.
Andrew Mishler profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
No score
No answers yet
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Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
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Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
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Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
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If you have a very large business with multiple outlets, Medallia is a reasonable choice to make because of the major scalability and the vast amounts of data you can collect. If you are a small, one-off, or independent business, it can be very costly and not all of the tools are necessary for you. I do not like the user experience or report visualizations as much as the reports on Revinate and TrustYou. Revinate is my favorite of the three so far.
Emily Penfold Dailey profile photo

Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
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  • You have full visibility into what your customers are thinking on a wide spectrum, allowing you to get out of specific anecdotes and really determine your strengths and weaknesses.
  • You'll be able to make your customers feel more valued in asking for their feedback in improving, adding another layer of positive to the customer experience.
  • Medallia will help your employees learn what they're doing well and where they can get better, automatically helping to keep all of your employees continuously improve.
Andrew Mishler profile photo

Screenshots

Dynamic Tag Management

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Tag Management More Information

Medallia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Medallia More Information