What users are saying about
39 Ratings
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Score 8.2 out of 101
9 Ratings
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Score 8.9 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Medallia

Medallia has helped us understand our customers better. Through a Medallia NPS survey, we learned that a customer needed more training. A client success manager reached out to the client and provided educational material on the subject they were lacking.
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Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Medallia
Role-based user permissions
Dynamic Tag Management
10.0
Medallia

Tag Management

Dynamic Tag Management
7.6
Medallia
Tag library
Dynamic Tag Management
5.0
Medallia
Tag variable mapping
Dynamic Tag Management
6.8
Medallia
Ease of writing custom tags
Dynamic Tag Management
8.1
Medallia
Rules-driven tag execution
Dynamic Tag Management
8.4
Medallia
Tag performance monitoring
Dynamic Tag Management
8.4
Medallia
Improved page load times
Dynamic Tag Management
9.0
Medallia
Mobile app tagging
Dynamic Tag Management
8.0
Medallia
Library of JavaScript extensions
Dynamic Tag Management
7.1
Medallia

Data Management & Integrity

Dynamic Tag Management
7.0
Medallia
Event tracking
Dynamic Tag Management
9.0
Medallia
Mobile event tracking
Dynamic Tag Management
9.0
Medallia
Data distribution management
Dynamic Tag Management
7.0
Medallia
Universal data layer
Dynamic Tag Management
9.0
Medallia
Automated error checking
Dynamic Tag Management
1.0
Medallia

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Sorting features of reports
  • Collecting guest surveys
  • Sentiment reports
Emily Penfold Dailey profile photo

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • Tool is cumbersome for minimal users
  • Printing and saving reports takes up lots of space (one review per page)
  • Not all online reviews import easily
Emily Penfold Dailey profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
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If you have a very large business with multiple outlets, Medallia is a reasonable choice to make because of the major scalability and the vast amounts of data you can collect. If you are a small, one-off, or independent business, it can be very costly and not all of the tools are necessary for you. I do not like the user experience or report visualizations as much as the reports on Revinate and TrustYou. Revinate is my favorite of the three so far.
Emily Penfold Dailey profile photo

Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available
  • Has had a positive impact on guest satisfaction
  • Has had a positive impact on overall survey results on external reviews
Emily Penfold Dailey profile photo

Screenshots

Dynamic Tag Management

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Tag Management More Information

Medallia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Medallia More Information