What users are saying about
Top Rated
105 Ratings
39 Ratings
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Score 8.2 out of 101
Top Rated
105 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Sprinklr

Sprinklr is a great tool for any company desiring a consumer centric solution. From my experience, Sprinklr appears to be especially well suited for big global brands with large teams. Sprinklr does not seem to be cost effective for smaller businesses or teams, but I may be wrong. It could depend on how a company, of any size, utilizes it. If the tools solve problems and support a company's growth and goals, I can see how the investment could be justified
Rebecca Ruck profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Sprinklr
Role-based user permissions
Dynamic Tag Management
10.0
Sprinklr

Tag Management

Dynamic Tag Management
7.6
Sprinklr
Tag library
Dynamic Tag Management
5.0
Sprinklr
Tag variable mapping
Dynamic Tag Management
6.8
Sprinklr
Ease of writing custom tags
Dynamic Tag Management
8.1
Sprinklr
Rules-driven tag execution
Dynamic Tag Management
8.4
Sprinklr
Tag performance monitoring
Dynamic Tag Management
8.4
Sprinklr
Improved page load times
Dynamic Tag Management
9.0
Sprinklr
Mobile app tagging
Dynamic Tag Management
8.0
Sprinklr
Library of JavaScript extensions
Dynamic Tag Management
7.1
Sprinklr

Data Management & Integrity

Dynamic Tag Management
7.0
Sprinklr
Event tracking
Dynamic Tag Management
9.0
Sprinklr
Mobile event tracking
Dynamic Tag Management
9.0
Sprinklr
Data distribution management
Dynamic Tag Management
7.0
Sprinklr
Universal data layer
Dynamic Tag Management
9.0
Sprinklr
Automated error checking
Dynamic Tag Management
1.0
Sprinklr

Listening/monitoring

Dynamic Tag Management
Sprinklr
7.4
Boolean keyword searches
Dynamic Tag Management
Sprinklr
8.0
Filtering out noise/spam
Dynamic Tag Management
Sprinklr
6.6
Sentiment analysis
Dynamic Tag Management
Sprinklr
6.3
Broad channel coverage
Dynamic Tag Management
Sprinklr
8.6

Publishing

Dynamic Tag Management
Sprinklr
7.5
Content planning and scheduling
Dynamic Tag Management
Sprinklr
8.7
Audience targeting
Dynamic Tag Management
Sprinklr
6.7
Content optimization
Dynamic Tag Management
Sprinklr
7.5
Workflow management
Dynamic Tag Management
Sprinklr
7.2

Engagement

Dynamic Tag Management
Sprinklr
8.1
Automated routing and prioritization
Dynamic Tag Management
Sprinklr
7.5
Customer interaction histories
Dynamic Tag Management
Sprinklr
8.2
Bulk actions
Dynamic Tag Management
Sprinklr
8.5

Marketing

Dynamic Tag Management
Sprinklr
7.0
Lead generation
Dynamic Tag Management
Sprinklr
7.0
Content marketing
Dynamic Tag Management
Sprinklr
8.1
Paid media management
Dynamic Tag Management
Sprinklr
6.2
Campaigns and promotions
Dynamic Tag Management
Sprinklr
6.8

Channel coverage/integration

Dynamic Tag Management
Sprinklr
8.1
Twitter
Dynamic Tag Management
Sprinklr
9.4
Facebook
Dynamic Tag Management
Sprinklr
8.7
LinkedIn
Dynamic Tag Management
Sprinklr
8.6
Google+
Dynamic Tag Management
Sprinklr
8.6
Instagram
Dynamic Tag Management
Sprinklr
8.1
Pinterest
Dynamic Tag Management
Sprinklr
6.8
YouTube
Dynamic Tag Management
Sprinklr
6.6

Reporting/analytics

Dynamic Tag Management
Sprinklr
8.5
Campaign success analytics
Dynamic Tag Management
Sprinklr
9.1
Real-time tracking
Dynamic Tag Management
Sprinklr
8.2
Competitor analysis
Dynamic Tag Management
Sprinklr
8.0

Account management

Dynamic Tag Management
Sprinklr
7.1
Role-based user permissions & privileges
Dynamic Tag Management
Sprinklr
8.1
Mobile access
Dynamic Tag Management
Sprinklr
6.2

Pros

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
No photo available
  • Flexible platform and UI. We have dozens of different teams that use the platform, and the flexibility in reporting and conversation dashboards has been key to making sure each department can efficiently manage their responsibilities. Custom metrics, the Rules Engine and Macro functionality has also helped extensively.
  • We produce a high volume of daily content, most of which is created and published within 24 hours from ideation to execution. Sprinklr has given us an efficient workflow method, where content can be produced, reviewed, scheduled and measured all within one shared interface.
Paul Matson profile photo

Cons

  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
Gitai Ben-Ammi profile photo
  • Given that the platform is constantly being updated, there have occasionally been times when the load times have been extraordinarily slow. This is not consistent. However, when there are issues, their customer care is very responsive.
Paul Matson profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Sprinklr8.5
Based on 28 answers
Sprinklr has proven to be a great partner for us, beyond the immediate use of their platform and its functionality. They also have global capabilities and service, which is a critical factor for our business.
Paul Matson profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Sprinklr8.0
Based on 6 answers
The product isn't as user friendly and intuitive as I would like.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
Sprinklr9.1
Based on 5 answers
It was never not available, seriously I can't remember one time it was "down".
Sonja Broze profile photo

Performance

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Sprinklr9.0
Based on 6 answers
Good support overall.
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Sprinklr8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Sprinklr9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available
We also used Datorama for reporting and Sprinklr required less of a manual upload than Datorama. Datorama's API is not as robust as Sprinklr's hence why most in the social marketing side still chose to use Sprinklr over Datorama. The reporting functionality in Sprinklr was more automated than it was in Datorama.
Christina Chen profile photo

Scalability

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available
  • It’s made it significantly easier to track visits through each platform.
  • The multiple data trackers have allowed us to track popular posts, which allows us to follow that particular direction and increase the volume of sales.
  • It has given us the opportunity to reach out to new customers by listening to feedback.
Melinda Saternis profile photo

Screenshots

Dynamic Tag Management

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Tag Management More Information

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr More Information