What users are saying about

Sprinklr

Top Rated
101 Ratings

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Sprinklr

Top Rated
101 Ratings
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Sprinklr

When Sprinklr works well, I love it and swear by it. I do like it much better than other tools I've used such as Percolate. The issue, however, is if you have a customer support issue, you are screwed for an elongated time.The tool would work very well if you have one person on your team designated to management who could keep pushing support and who could assist in building customizations.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Sprinklr
Role-based user permissions
Dynamic Tag Management
10.0
Sprinklr

Tag Management

Dynamic Tag Management
7.7
Sprinklr
Tag library
Dynamic Tag Management
5.0
Sprinklr
Tag variable mapping
Dynamic Tag Management
7.1
Sprinklr
Ease of writing custom tags
Dynamic Tag Management
8.3
Sprinklr
Rules-driven tag execution
Dynamic Tag Management
8.4
Sprinklr
Tag performance monitoring
Dynamic Tag Management
8.4
Sprinklr
Improved page load times
Dynamic Tag Management
9.0
Sprinklr
Mobile app tagging
Dynamic Tag Management
8.0
Sprinklr
Library of JavaScript extensions
Dynamic Tag Management
7.1
Sprinklr

Data Management & Integrity

Dynamic Tag Management
7.0
Sprinklr
Event tracking
Dynamic Tag Management
9.0
Sprinklr
Mobile event tracking
Dynamic Tag Management
9.0
Sprinklr
Data distribution management
Dynamic Tag Management
7.0
Sprinklr
Universal data layer
Dynamic Tag Management
9.0
Sprinklr
Automated error checking
Dynamic Tag Management
1.0
Sprinklr

Listening/monitoring

Dynamic Tag Management
Sprinklr
7.3
Boolean keyword searches
Dynamic Tag Management
Sprinklr
7.9
Filtering out noise/spam
Dynamic Tag Management
Sprinklr
6.0
Sentiment analysis
Dynamic Tag Management
Sprinklr
6.3
Broad channel coverage
Dynamic Tag Management
Sprinklr
8.9

Publishing

Dynamic Tag Management
Sprinklr
7.5
Content planning and scheduling
Dynamic Tag Management
Sprinklr
8.8
Audience targeting
Dynamic Tag Management
Sprinklr
6.6
Content optimization
Dynamic Tag Management
Sprinklr
7.5
Workflow management
Dynamic Tag Management
Sprinklr
7.2

Engagement

Dynamic Tag Management
Sprinklr
8.1
Automated routing and prioritization
Dynamic Tag Management
Sprinklr
7.6
Customer interaction histories
Dynamic Tag Management
Sprinklr
8.5
Bulk actions
Dynamic Tag Management
Sprinklr
8.2

Marketing

Dynamic Tag Management
Sprinklr
7.0
Lead generation
Dynamic Tag Management
Sprinklr
6.5
Content marketing
Dynamic Tag Management
Sprinklr
7.8
Paid media management
Dynamic Tag Management
Sprinklr
6.4
Campaigns and promotions
Dynamic Tag Management
Sprinklr
7.3

Channel coverage/integration

Dynamic Tag Management
Sprinklr
7.8
Twitter
Dynamic Tag Management
Sprinklr
9.1
Facebook
Dynamic Tag Management
Sprinklr
8.4
LinkedIn
Dynamic Tag Management
Sprinklr
8.4
Google+
Dynamic Tag Management
Sprinklr
8.6
Instagram
Dynamic Tag Management
Sprinklr
7.6
Pinterest
Dynamic Tag Management
Sprinklr
6.5
YouTube
Dynamic Tag Management
Sprinklr
5.8

Reporting/analytics

Dynamic Tag Management
Sprinklr
8.3
Campaign success analytics
Dynamic Tag Management
Sprinklr
8.9
Real-time tracking
Dynamic Tag Management
Sprinklr
8.0
Competitor analysis
Dynamic Tag Management
Sprinklr
7.9

Account management

Dynamic Tag Management
Sprinklr
7.4
Role-based user permissions & privileges
Dynamic Tag Management
Sprinklr
8.2
Mobile access
Dynamic Tag Management
Sprinklr
6.6

Pros

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
Abishek Kumar profile photo
  • The support and service from the Sprinklr rep is very good. Our rep is always a phone call or email away and keeps us updated on new platform changes or add-ons that would make our job easier.
  • The Reporting section has a lot of in-depth information that would help any content publisher find out what types of content is performing best for them. It has high level modules that would be easy bits of info to give to a manager or someone in C-level, but there is also a wealth of detailed info for teams to analyze.
No photo available

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • Sprinklr does a great job with making improvements and listening to what their clients want. One thing I would like to see is a more responsive link shortening tool. Unlike HootSuite, links only shorten within Sprinklr after the post is shared. It would be nice to shorten the link up front to save room in areas like Twitter.
  • At the moment the UI cannot do a retweet the same way as the new style within Twitter. My hopes are that they can soon update to this capability.
  • I'd like to see better functionality and compatibility with Linkedin's API, though it seems to work just fine.
Jonathan Hatch profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Sprinklr8.5
Based on 28 answers
Unless we find something better, we expect Sprinklr to constantly improve in something that is already great.
Jonathan Hatch profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Sprinklr8.0
Based on 6 answers
My biggest frustration with Sprinklr was the usability. The features were usually there, but not always easy to navigate. My use of the product was primarily for analytics, so I'm biased towards the need to access social engagement metrics. Sprinklr collects a lot of this data, which is great, but accessing it was complicated and divided up into separate modules that had you looking at the data from so many different viewpoints, it was hard to remember which was best or how you got there. And because it was collecting its own data and also collecting Facebook Insights data, there was confusing overlap.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
Sprinklr9.1
Based on 5 answers
I don't recall any downtime, though bugs in its ability to collect data or present data were somewhat common.
No photo available

Performance

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 4 answers
Monitoring capabilities were real time, which is essential.
No photo available

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Sprinklr9.0
Based on 6 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Sprinklr8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Sprinklr9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo
We looked at a dozen and the shortlist ended with Spredfast and Sprinklr. Chose Sprinklr because they were more Enterprise ready at the time. We continue to review other SMMS's, but have seen no reason to leave Sprinklr.
No photo available

Scalability

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • Reputation Management
  • Brand Awareness
No photo available

Screenshots

Dynamic Tag Management

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Tag Management More Information

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr More Information