What users are saying about

AdRoll

70 Ratings

Brightroll

5 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Brightroll

5 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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Brightroll

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Brightroll
8.0
Data Transfer
AdRoll
7.5
Brightroll
7.0
DSP integration
AdRoll
7.2
Brightroll
9.0

Ad Campaigns

AdRoll
7.8
Brightroll
5.4
Ad campaign creation
AdRoll
8.1
Brightroll
5.0
Ad deployment
AdRoll
8.4
Brightroll
6.0
Display advertising
AdRoll
8.2
Brightroll
6.0
Ad display and retargeting segmentation
AdRoll
8.1
Brightroll
5.0
Sequence targeting
AdRoll
6.3
Brightroll
5.0

Ad Reporting & Analytics

AdRoll
6.9
Brightroll
7.0
Ad dashboards
AdRoll
7.5
Brightroll
8.0
Ad performance reports
AdRoll
7.4
Brightroll
10.0
Ad conversion tracking
AdRoll
6.5
Brightroll
6.0
Ad attribution reporting
AdRoll
6.7
Brightroll
7.0
Cross-channel ad management
AdRoll
7.3
Brightroll
5.0
Ad forecasting and optimization
AdRoll
6.0
Brightroll
6.0

Pros

  • Retargeting
  • Prospecting
  • Trackability
Stefanie Cash profile photo
  • Customer Service - easy to reach staff
  • Efficient and Competitive Pricing
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Cons

  • They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
  • They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
  • I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
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  • Site List Transparency - we weren't too thrilled that our site list was only partial
  • Performance was less than desired - our client wanted to see better click through rates and video completion rates
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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No score
No answers yet
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Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.
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Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
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Return on Investment

  • We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.
  • Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.
Justina Logozzo profile photo
  • Better understanding of the video space
  • Better understanding of programmatic media
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Brightroll

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details