What users are saying about

AdRoll

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
74 Ratings

AdRoll

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 3.5 out of 101

Add comparison

Likelihood to Recommend

AdRoll

It is very well suited for easy targeting especially when it comes to visual ads in the remarketing and retargeting categories. As a small business, this option is also affordable for our use.
No photo available

IgnitionOne Digital Marketing Suite

  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
IgnitionOne Digital Marketing Suite
Data Transfer
AdRoll
7.7
IgnitionOne Digital Marketing Suite
DSP integration
AdRoll
7.4
IgnitionOne Digital Marketing Suite

Ad Campaigns

AdRoll
7.9
IgnitionOne Digital Marketing Suite
Ad campaign creation
AdRoll
8.2
IgnitionOne Digital Marketing Suite
Ad deployment
AdRoll
8.4
IgnitionOne Digital Marketing Suite
Display advertising
AdRoll
8.3
IgnitionOne Digital Marketing Suite
Ad display and retargeting segmentation
AdRoll
8.1
IgnitionOne Digital Marketing Suite
Sequence targeting
AdRoll
6.5
IgnitionOne Digital Marketing Suite

Ad Reporting & Analytics

AdRoll
7.0
IgnitionOne Digital Marketing Suite
Ad dashboards
AdRoll
7.6
IgnitionOne Digital Marketing Suite
Ad performance reports
AdRoll
7.4
IgnitionOne Digital Marketing Suite
Ad conversion tracking
AdRoll
6.5
IgnitionOne Digital Marketing Suite
Ad attribution reporting
AdRoll
6.8
IgnitionOne Digital Marketing Suite
Cross-channel ad management
AdRoll
7.4
IgnitionOne Digital Marketing Suite
Ad forecasting and optimization
AdRoll
6.1
IgnitionOne Digital Marketing Suite

Pros

  • Simple, easy to use interface and dashboard for reporting on metrics.
  • Easy access to support via a chat button button in the lower right corner of the screen.
  • Uploading artwork is simple, just drag and drop.
Billy Barker profile photo
  • Good customer service.
  • They were flexible in allowing us to access backend data.
No photo available

Cons

  • Billing is difficult on an agency level
  • Higher click costs
Lee Wheeler profile photo
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
No photo available

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Here are the questions we asked when we were going to renew (note: adroll does not have annual contract and you can cancel at anytime)
  • what new products/ updates were released in the last 6 months?
  • did I find these new products/updates helpful
  • was I informed of these products in a timely fashion?
  • did my Account Manage and Ad opps rep make suggestions on how I could make my campaigns more efficient and effective?
Nadalie Dias profile photo
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The larger inventory and easy use is very attractive for both new marketers as well as advertising agencies.
Lee Wheeler profile photo
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
No photo available

Return on Investment

  • Easily adaptable ads have allowed us to get the highest ROI.
  • Platform allows us to reach the most customers in the most locations. Again, providing a strong ROI.
No photo available
  • Did push through implementations but was buggy
  • Fast UI
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IgnitionOne Digital Marketing Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details