What users are saying about

AdRoll

70 Ratings

MavSocial

3 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

MavSocial

3 Ratings
Score 9 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

MavSocial

MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
MavSocial
Data Transfer
AdRoll
7.5
MavSocial
DSP integration
AdRoll
7.2
MavSocial

Ad Campaigns

AdRoll
7.8
MavSocial
Ad campaign creation
AdRoll
8.1
MavSocial
Ad deployment
AdRoll
8.4
MavSocial
Display advertising
AdRoll
8.2
MavSocial
Ad display and retargeting segmentation
AdRoll
8.1
MavSocial
Sequence targeting
AdRoll
6.3
MavSocial

Ad Reporting & Analytics

AdRoll
6.9
MavSocial
Ad dashboards
AdRoll
7.5
MavSocial
Ad performance reports
AdRoll
7.4
MavSocial
Ad conversion tracking
AdRoll
6.5
MavSocial
Ad attribution reporting
AdRoll
6.7
MavSocial
Cross-channel ad management
AdRoll
7.3
MavSocial
Ad forecasting and optimization
AdRoll
6.0
MavSocial

Publishing

AdRoll
MavSocial
9.0
Content planning and scheduling
AdRoll
MavSocial
9.5
Audience targeting
AdRoll
MavSocial
9.0
Content optimization
AdRoll
MavSocial
9.0
Workflow management
AdRoll
MavSocial
8.5

Marketing

AdRoll
MavSocial
9.0
Paid media management
AdRoll
MavSocial
9.0
Campaigns and promotions
AdRoll
MavSocial
9.0

Channel coverage/integration

AdRoll
MavSocial
9.6
Twitter
AdRoll
MavSocial
9.5
Facebook
AdRoll
MavSocial
10.0
LinkedIn
AdRoll
MavSocial
10.0
Instagram
AdRoll
MavSocial
9.5
YouTube
AdRoll
MavSocial
9.0

Reporting/analytics

AdRoll
MavSocial
7.5
Campaign success analytics
AdRoll
MavSocial
7.0
Real-time tracking
AdRoll
MavSocial
8.0

Account management

AdRoll
MavSocial
9.0
Role-based user permissions & privileges
AdRoll
MavSocial
10.0
Mobile access
AdRoll
MavSocial
8.0

Pros

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
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  • MavSocial offers features in one place that otherwise would require 2 or more services.
  • MavSocial offers both standard and evergreen posts.
  • The campaign calendar is wonderful to allow you to visually see what days and times you have covered.
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Cons

  • Would be better to have more control over where ads appear similar to AdWords
  • A decrease in CPM (cost per thousand impressions) would be crucially beneficial
  • The option to perform CPC campaigns ala AdWords
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  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll has an easier to use and more intuitive dashboard than other companies that we have used. The customer service team has been top notch, always available to hop on a call or online chat. Email requests are also responded to in a very quick manner. The downside is that the dashboard offers less control than some of the other softwares we've used.
Eric Kammer profile photo
I selected MavSocial for the number of features for the money as well as the reporting.
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Return on Investment

  • We were able to convert free users to paid users because we could see they were very engaged but did not understand the value of our paid solution without a little push.
  • We were able to increase our user sign up conversion rate by retargeting engaged web visitors who DID NOT convert but should have.
  • We were able to increase our on-boarding conversion by targeting users who unsubscribed from our emails to encourage them to finish setting up their account.
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  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
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Screenshots

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AdRoll Editions & Modules
AdRoll
Additional Pricing Details

MavSocial

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
1.  per installation
MavSocial Editions & Modules
MavSocial
Edition
Free
FREE
Enterprise/Agency
$599
Advanced
$192
PRO
$593
2. 1 user
3. for 1st user then $24
Additional Pricing Details