What users are saying about

Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

Rival IQ

5 Ratings
Score 8.4 out of 101

Add comparison

Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
No photo available

Rival IQ

I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.
No photo available

Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
Rival IQ
6.9
Keyword analysis
Advanced Web Ranking
5.0
Rival IQ
6.5
Backlink management
Advanced Web Ranking
7.0
Rival IQ
7.0
SERP ranking tracking
Advanced Web Ranking
7.5
Rival IQ
Page grader
Advanced Web Ranking
7.0
Rival IQ
Competitive analysis
Advanced Web Ranking
6.5
Rival IQ
8.0
Site audit / diagnostics
Advanced Web Ranking
7.0
Rival IQ
Site recommendations
Advanced Web Ranking
6.0
Rival IQ
6.0
Task management
Advanced Web Ranking
6.0
Rival IQ

SEO Channels

Advanced Web Ranking
7.0
Rival IQ
6.0
Local SEO
Advanced Web Ranking
7.0
Rival IQ
Social SEO
Advanced Web Ranking
6.5
Rival IQ
6.0
Mobile SEO
Advanced Web Ranking
8.0
Rival IQ
Global SEO
Advanced Web Ranking
6.5
Rival IQ

SEO Platform & Account Management

Advanced Web Ranking
7.7
Rival IQ
Multi-domain support
Advanced Web Ranking
8.0
Rival IQ
Integration with web analytics tools
Advanced Web Ranking
7.5
Rival IQ

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
No photo available
  • I really appreciate the ability to track all channels together, but also the ability to break it down and take a closer look at specific performance.
  • Provides a snapshot view of how the brand compares to the competition and allows us to make adjustments to optimize based on performance recommendations.
  • Allows you to compare periods of time to previous periods, without having to manually calculate. User friendly + efficient for a project/account manager to use, as well as analytics/data scientists.
No photo available

Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
No photo available
  • True reach, impressions, and engagement rate data
  • Compatible networks not applied evenly
  • Instagram connectivity
No photo available

Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
No photo available
They were really flexible with a project that needed us to plug in a TON more competitors than an existing plan would have been feasible for; we enjoyed the tool enough to keep them on afterward, and even renewed even a year later. They appeared to do competitive analysis much better than all the competitors, and the visuals were a big improvement over the others, which we had already used.
No photo available

Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
No photo available
  • Positive: allowed us to better perform competitive analyses and really helped us make better social strategy foundation projects
  • Positive: consistent visualizations across social networks makes for cleaner presentations
  • Negative: didn't really help us at all when trying to calculate Twitter/Instagram/overall social engagement rates
No photo available

Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Rival IQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details