Adverity vs. Informatica Intelligent Cloud Integration Services

Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.

Incentivized

Informatica Cloud is a great tool for use when data must be formatted consistently. Once configured, it is very robust and reliable. It is also well-suited for an organization without a robust IT staff to maintain a full server infrastructure. It offers a cost-effective approach to high-quality data integration for even the largest organizations. Organizations without staff experienced in data analytics may find it challenging to take advantage of the more complex results of this tool.

Incentivized

• User-friendly report setup and ingestion
• Easy integration with multiple data endpoints, making it easy for users to drive value
• Incredible customer support, allowing users (regardless of technical background) to act like power-users

Incentivized

• Once the secure connection is established it’s quite easy to operate and create new jobs. The controls are simple, and we appreciate the fact there are not a lot of complex fine-tunings required. Navigation is also easy, and we enjoy the ability to open multiple tabs in the browser to work on multiple projects.
• The monitoring functionality works well to help track the progress of the jobs, again, without too much complication. In a fast dev environment, speed is essential and we quickly seeing the status/progress of jobs as well as any errors if the jobs fail helps us maintain speed.
• The web interface is a lot easier to interact with than the client/on-prem version. Putting much of the heavy lifting of interacting with the tool onto the shoulders of the browser makes it easier to keep multiple sessions open and get in/out quickly without having to VPN into the office.

Incentivized

• I think it would have been more user friendly if there was more labelling capabilities, so that when you are sharing the dashboard they would explain what the data is - rather than depending on someone knowing how to use the dashboards or being there to explain it.
• Our teams found that some of the scheduling functionality could be a little big buggy, so this was something that needed extra care and attention, so therefore may be an area that needs to be improved (unless it was just our account and usage).

Incentivized

• The User Interface can be a bit difficult to get in initial stages.
• Error messages are hard to understand which sometimes takes a lot of time for the resolution
• Cannot Implement complex SQL queries which should be fixed in future release.

Incentivized

I've never had trouble getting into contact with Informatica's support for technical help. I give it a nine because it does pretty well for mid to enterprise-scale workflows.

Incentivized

Frankly, the service, UI, and ease-of-use for Adverity made it a no brainer compared to competiton.

Incentivized

First, the wizard is easy to use making the learning curve for simple ETL tasks nice. Second, since Informatica is mature there are a good variety of connectors available. Finally, we have driven some fairly complex ETL solutions using only the cloud.

Incentivized

• This tool has allowed us to be able to see areas for opportunities, when all of the data has been combined
• We were also able to better prioritise actions and where to focus our attention, when we had one view where all of the data was together. This allowed us to deliver better results for our clients, and also have a clearer roadmap of activity

Incentivized

• Cut costs on the number of staff we need for data import.
• Cut costs for automation that can be done for data that no longer has to be manually imported.
• We've saved countless dollars by eliminating duplicates in our system with this tool.

Incentivized