Allocadia vs SAS Marketing Ops

• Allocadia's customer support not just in the setup but as we continue to use it is fantastic. They are fast and very, very helpful.
• Allocadia was set up to provide my company with as many solutions as possible. We are also given the opportunity to continue to manipulate it within the confines of the structure to make it an even better tool for our department.

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• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

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• Because we use Allocadia slightly differently than the typical user, it can be a little clunky for us. However, we have been able to fix almost all issues/problems so that we can use the software in so many more ways than previously imagined.
• The amount of time it takes to refresh data into their analytics tab can be frustrating. I understand the reasoning behind it but having to wait 5 minutes for it to update so you can pull an accurate report can be tiresome.

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• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

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• Increased marketing process efficiency
• Ability to generate reports for finance faster

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