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4 Ratings

Mixpanel

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Score 7.7 out of 101

Mixpanel

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Top Rated
90 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Amazon SNS

Amazon SNS is great for at least two use-cases: building cheap, non-emergency alerts, and decoupling services with pub/sub messaging. SNS is great for creating email notifications in minutes for alerts that are not worthy of PagerDuty. Subscribing multiple AWS Lambda functions to a topic is a great way to decouple features.
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Mixpanel

  • It's great for product teams who want to better understand their users from a macro level
  • I would suggest using something like FullStory for understanding user flows instead of Mixpanel
  • Prepare to spend some time learning how it all works together and creating reports
  • Once you get reporting figured out, it's pretty easy to get value out of this
  • Make sure you confirm that your data is tracking properly (you can use the live view for this) before putting too much value on the reports
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Pros

  • The AWS Lambda SNS trigger is great. Subscribing multiple Lambda functions to an SNS topic is a nice way to decouple features.
  • SNS is fully-managed. Our team is too small to manage our own pub/sub infrastructure.
  • Subscribing email endpoints to SNS topics and integrating topics with CloudWatch alerts is very easy; we create more non-emergency notifications than we would without SNS.
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  • Mixpanel is great at building funnels on specific events you would like to track. It also has excellent reporting capabilities and allows you to segment your data and ultimately analyze who your customers are and what they do.
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Cons

  • The SNS Console has not been updated in a long time, and it was confusing to begin with.
  • Testing systems that use SNS end-to-end can be tricky; LocalStack somewhat ameliorates this problem.
  • Debugging is difficult.
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  • Mixpanel documentation is helpful but often glosses over nuances in the use of their features that can lead to misinterpretation of the results.
  • The “Signals” functionality is tempting but not useful. I have never seen it produce significant results despite having a tremendous amount of data.
  • Having the ability to easily roll up projects into a larger project without having to duplicate data is a major missing piece that detracts from the overall value of this product.
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Likelihood to Renew

No score
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Mixpanel8.2
Based on 12 answers
I haven't used Kissmetrics, so I cannot comment on that tool. However my trifecta of tools: Mixpanel, Google Analytics, and Optimizely has proven incredibly valuable.
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Usability

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Mixpanel9.0
Based on 1 answer
great, slick and clean interface
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Support

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Mixpanel8.9
Based on 3 answers
Support is decent, nothing amazing.
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Online Training

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Mixpanel8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
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Implementation

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Mixpanel8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
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Alternatives Considered

Many products, including PagerDuty, can be used to notify stakeholders when alarms are triggered. SNS is only suitable for non-emergency email alerts, and integration with CloudWatch is its only advantage. If you want to be notified of an issue by email, SNS can be configured in seconds. It is not suitable for any of PagerDuty's other use-cases.As a pub/sub system, SNS is somewhat similar to Apache Kafka. Queues may be suitable for some use-cases; Amazon SQS may be appropriate in these cases.
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I wasn't directly part of the evaluation for Amplitude but I think we went with Mixpanel because of the price.
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Return on Investment

  • The ability to trigger AWS Lambda functions when messages are published to topics is a great pattern. It allows us to build features that are inexpensive to run and maintain.
  • Our developers are more likely to create notifications for non-emergency alerts because SNS makes it so easy to send emails for CloudWatch alarms. This helps us to be mindful of problems that may require attention but are not worth waking anyone up at night.
  • Some teammates have experimented with SNS for push notifications; they were disappointed by the lack of features and difficulty in debugging.
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  • We've been using the free version of the toll so far, as we are an early stage startup. The tool has definitely had a positive ROI on our overall business objectives.
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Pricing Details

Amazon SNS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mixpanel

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details