Amplitude Analytics vs Facebook for Business

• Charts - I love the charting elements from Amplitude because they are simple and intuitive.
• Ease of use - It has the ability to run complex SQL queries but more importantly the average marketer can use it and get the information they need without needing to have any technical work done.
• Cohorts - These make segmenting data easy and this is key in the analysis.

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• Allows you to upload current email lists and drive ads to them more passively than email.
• Audience segmentation tools make it easy to target prospects based on actions taken on specific pages.
• Lookalike tools allow you to build new prospect lists based on common interests of your current clients.
• The ability to test multiple variations of ads against each other and report on them directly from the dashboard simplifies the decision-making process to optimize advertising efforts.

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• Training my team on Amplitude is a little complicated, so I would say it isn't the most intuitive software. Certain actions require hovering over buttons in order for the options to appear which can cause confusion when initially learning how to navigate Amplitude.

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• While Facebook for Business provides lots of data and information, we have seen anomalies that make us question the validity of this performance information.
• We are presented with controls to determine where our ads are placed, but sometimes they are changed without our knowledge. For instance, when Facebook Messenger became a place to advertise, we were advertising there without our knowledge before we were provided the option to turn it off.
• Facebook has a tendency to make changes and inform it's users after the fact, instead of explaining upcoming feature or layout changes.
• Sometimes the interface can be confusing when determining if a change has been published or not, resulting in times where changes were thought to have been made, but instead, it just sat in draft status.
• Very often, we find our ads disproved due to reasons that do not apply to our ads. When we request a further review, they are then approved. But, until we request the review, our ads are not running, and there is no telling when these disapprovals will occur.

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• It collects data of great importance which allows to make product improvements.
• It easily identifies problems a user may have with the product.
• The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.

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• Facebook for Business has helped us manage teams and communication better and in turn helped our business establish itself on social media. This in turn has helped us increase our sales-per-customer ratio.
• It has also helped us protect our key profiles and brand image on Facebook as we can easily assign and remove users from specific pages and accounts as needed.

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