What users are saying about

Aprimo

18 Ratings

Aprimo

18 Ratings
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Score 6.7 out of 101

Extensis Portfolio

5 Ratings
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Score 7.3 out of 101

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Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

Extensis Portfolio

Best for image asset management; hands down the most robust and cost-conscious solution we have worked with. Best for customer support--from design and integration to life-cycle maintenance. Best of expansion of catalogues and assets--- easily add asset packs onto your SaaS agreement as you need--no worries here. Portfolio is continuing to improve its video asset management. However, if you are seeking solely a video management solution, Portfolio is maturing, but not "there" just yet.
Christopher James profile photo

Pros

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
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  • Watch folders: Extensis allows for multiple watch folders to be commissioned on a variety of network connected data shares--NAS, direct connect external HDs, etc.. We have our workflow such that each photographer can upload their job into their own folder, and Portfolio automatically injests the image assets.
  • Metadata injecting: a key component of our archiving needs are met with Portfolio's fully- customizatable and automatic metadata injection. This allows us to set standard fields across all the assets, while also allowing for custom variations in categories, keywords, and tags. Absolutely key to our workflow.
  • Integration with Adobe CC is seamless through the built-in connector.
  • Finally, the support team is OUTSTANDING! We absolutely LOVE our support engineer. We are a small org compared to the rest of his portfolio, but he always puts in the extra effort and takes the time to allow us to feel like we are totally supported.
Christopher James profile photo

Cons

  • Users have to adjust to Aprimo. More challenging for organizations that have deep-rooted processes and this is something that has to be addressed in training.
  • The portal full application experience varies greatly and it can become cumbersome for users to communicate via Aprimo on projects.
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  • Portfolio supports a ton of asset types. Photos, videos, audio, documents, and large graphic files are all stored on the system. The image management is a mature feature with Portfolio. We are looking for them to continue to improve the video management tools beyond just thumbnail, preview, and playback for various formats.
  • The customization of the out-of-the-box features in Portfolio provides organizations with flexibility to design to spec. However, expect to plan well in advance for customization--this is not particularly a negative, but be prepared to engage specialized persons to assist with the desired feature enhancement.
Christopher James profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
Adrienne Spohr profile photo
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Usability

Aprimo3.7
Based on 4 answers
They have taken the challenge of technology out of the picture by focusing so much on the UI.
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Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
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Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
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Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
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In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
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Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
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Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
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Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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We have been with Extensis for many years-- so the comparisons are outdated at this point. Companies like WebDAM, Adobe's Lightroom, mediavalet, and others, just don't have the robust catalogue management Portfolio does. There is a solidness and assurance of functionality we experience when using Portfolio-- nothing clunky or web-cloud shaky
Christopher James profile photo

Return on Investment

  • n/a (at my level)
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  • Saves time-- automation features save time, freeing up personnel time, saving money.
  • Assures us that the assets are catalogued, stored, and retrieved with minimal effort by any level of user.
  • Easy to manage from an IT standpoint. Extremely stable on-prem platform. Updates are well thought out and applied on a schedule which works with our business model.
  • Support is key for us-- we are a three-person IT operation with 100s of clients. Portfolio support is top-notch, dedicated pros.
Christopher James profile photo

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Extensis Portfolio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details