AtomicWriter vs SnapApp

• Makes my writing awesome.
• Restructures it.
• Gives me different writing formats.

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• Lead Generation: it is very unintrusive to the end user and they are more apt to provide their information. Plus through the survey, you get a better understanding of their behavior.
• Content Creation: Creating content in a create and drop system makes this easy to use and efficient.
• Templates: The templates you can choose from have a lot of variations which saves time since you don't have to start from scratch.

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• Nothing too bad.
• Needs more features.
• Should be less expensive.

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• It can be frustrating at times to have to custom code basic text edits such as italics, text colour, bold and underline. Text formatting should be part of the basic editor available to all users.
• It can be difficult to locate tutorials or guides on how to create well-functioning and attractive SnapApps. That being said, their support team has always been responsive & helpful but sometimes it's nice to not have to reach out to their offices for an answer.
• It would be great to have more shapes & graphics available within SnapApp. Canva (another online tool for graphic design) does a good job of making a wide range of graphics available (both paid & free) - this would be valuable for SnapApp users as well.
• It would be beneficial to be able to set a brand standard on specific SnapApp's (i.e. font, colours, button style) to ensure there aren't any discrepancies from slide to slide.
• A double-click text editor would be an improvement on the current click-to-edit feature.

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• Nothing at all
• -
• -

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• SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
• It allows us to create engaging experiences for our prospects that aren't really available through other means.

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