Audiense
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47 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.5 out of 100
Based on 47 reviews and ratings
52 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 52 reviews and ratings
Attribute Ratings
- Audiense is rated higher in 1 area: Usability
- Cool Tabs is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
Likelihood to Recommend

7.5
Audiense
75%
23 Ratings

9.3
Cool Tabs
93%
15 Ratings
Likelihood to Renew

6.2
Audiense
62%
4 Ratings

8.0
Cool Tabs
80%
8 Ratings
Usability

8.0
Audiense
80%
1 Rating

7.3
Cool Tabs
73%
1 Rating
Availability

8.0
Audiense
80%
2 Ratings

Cool Tabs
N/A
0 Ratings
Performance

8.0
Audiense
80%
2 Ratings

Cool Tabs
N/A
0 Ratings
Support Rating

9.5
Audiense
95%
4 Ratings

Cool Tabs
N/A
0 Ratings
Online Training

9.0
Audiense
90%
1 Rating

Cool Tabs
N/A
0 Ratings
Implementation Rating

9.5
Audiense
95%
4 Ratings

Cool Tabs
N/A
0 Ratings
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.

Verified User
Analyst in Information Technology
Marketing & Advertising Company, 201-500 employeesCool Tabs
In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
Computer software
HCL TechnologiesComputer Software, 51-200 employees
Pros
Audiense
- Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
- Audiense also has great analytical tools like best time to tweet reports
- Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
Principal
Left Field SocialComputer Software, 1-10 employees
Cool Tabs
- It provides a wide range of settings options to your social media promotions.
- Is easy to use for developing and managing promotions.
- It offers an very complete tool to extract information about your promotions.
- The support service is highly advisable: fast and adequate to satisfy users' needs.
Community Manager freelance
El blog de la aerotermiaMarketing and Advertising, 1-10 employees
Cons
Audiense
- For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
- For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
- As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
- If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Director of Research and Co-Founder
The SocializersMarket Research, 1-10 employees
Cool Tabs
- Should provide filters for Analyzing the reports
- Should provide the feature for adding more social media accounts
- Adding a statistics report feature would be useful
Human resource volunteer
National Service SchemeNon-profit Organization Management, 11-50 employees
Pricing Details
Audiense
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$99 per month
Audiense Editions & Modules
Edition
Audience Insights | $6961 |
---|---|
Twitter Marketing (formerly Socialbro) | $391 |
- per month (billed annually)
Additional Pricing Details
—Cool Tabs
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$49
Starting Price
$49 Per User per Month
Cool Tabs Editions & Modules
Edition
Gold | $1991 |
---|---|
Diamond with Unlimited Campaigns | $4991 |
Diamond | $3991 |
Stone | $491 |
Diamond with Paths | $4992 |
Diamond with Paths and Unlimited Campaigns | $6992 |
- Per User per Month
- User per Month
Additional Pricing Details
—Likelihood to Renew
Audiense
Audiense 6.2
Based on 4 answers
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come

Verified User
Consultant in Marketing
Events Services Company, 11-50 employeesCool Tabs
Cool Tabs 8.0
Based on 8 answers
I have a good relationship with the customer service and I love to help them to promote their service.
Social Media Manager & Community Manager
Circuit de Barcelona-CatalunyaMarketing and Advertising, 1-10 employees
Usability
Audiense
Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
Principal
Left Field SocialComputer Software, 1-10 employees
Cool Tabs
Cool Tabs 7.3
Based on 1 answer
No answer on this topic is available.
Reliability and Availability
Audiense
Audiense 8.0
Based on 2 answers
I have never had an issue.
Principal
Left Field SocialComputer Software, 1-10 employees
Cool Tabs
No score
No answers yet
No answers on this topic
Performance
Audiense
Audiense 8.0
Based on 2 answers
I have never had an issue.
Principal
Left Field SocialComputer Software, 1-10 employees
Cool Tabs
No score
No answers yet
No answers on this topic
Support Rating
Audiense
Audiense 9.5
Based on 4 answers
Any questions we had were promptly answered.

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesCool Tabs
No score
No answers yet
No answers on this topic
Online Training
Audiense
Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesCool Tabs
No score
No answers yet
No answers on this topic
Implementation Rating
Audiense
Audiense 9.5
Based on 4 answers
Just a plug and play online tool

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesCool Tabs
No score
No answers yet
No answers on this topic
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Digital Marketing Manager
Adroit Data & InsightMarketing & Advertising, 11-50 employees
Cool Tabs
Mailchimp had more features with email, but we already had an email service provider. It helped us lower the cost greatly. With companies that don't have an ESP, maybe Mailchimp would work out, but if there already is one, I don't think there is a need. Also, conversation tracking is more present in Cool Tabs.
Product Owner, Business Intelligence
Answer Financial Inc.Insurance, 201-500 employees
Return on Investment
Audiense
- Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
- Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Founder/Social Media Director
Work With Great Ltd.Marketing & Advertising, 1-10 employees
Cool Tabs
- Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
- When the customer is engaged, they are more likely to share and or inquire about what we do.
- Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
Data Entry Operator
AppenEntertainment, 11-50 employees