What users are saying about
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47 Ratings
52 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
52 Ratings
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Score 9 out of 100

Attribute Ratings

  • Audiense is rated higher in 1 area: Usability
  • Cool Tabs is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
9.3

Cool Tabs

93%
15 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings
8.0

Cool Tabs

80%
8 Ratings

Usability

8.0

Audiense

80%
1 Rating
7.3

Cool Tabs

73%
1 Rating

Availability

8.0

Audiense

80%
2 Ratings

Cool Tabs

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

Cool Tabs

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings

Cool Tabs

N/A
0 Ratings

Online Training

9.0

Audiense

90%
1 Rating

Cool Tabs

N/A
0 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings

Cool Tabs

N/A
0 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
Anonymous | TrustRadius Reviewer

Cool Tabs

In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
Trigun Prakash | TrustRadius Reviewer

Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
James Young | TrustRadius Reviewer

Cool Tabs

  • It provides a wide range of settings options to your social media promotions.
  • Is easy to use for developing and managing promotions.
  • It offers an very complete tool to extract information about your promotions.
  • The support service is highly advisable: fast and adequate to satisfy users' needs.
Estela Oya Costa | TrustRadius Reviewer

Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Nathaniel Hansen | TrustRadius Reviewer

Cool Tabs

  • Should provide filters for Analyzing the reports
  • Should provide the feature for adding more social media accounts
  • Adding a statistics report feature would be useful
Shelly Saxena | TrustRadius Reviewer

Pricing Details

Audiense

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$99 per month

Audiense Editions & Modules

Edition
Audience Insights$6961
Twitter Marketing (formerly Socialbro)$391
  1. per month (billed annually)
Additional Pricing Details

Cool Tabs

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$49

Starting Price

$49 Per User per Month

Cool Tabs Editions & Modules

Edition
Gold$1991
Diamond with Unlimited Campaigns$4991
Diamond$3991
Stone$491
Diamond with Paths$4992
Diamond with Paths and Unlimited Campaigns$6992
  1. Per User per Month
  2. User per Month
Additional Pricing Details

Likelihood to Renew

Audiense

Audiense 6.2
Based on 4 answers
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
Anonymous | TrustRadius Reviewer

Cool Tabs

Cool Tabs 8.0
Based on 8 answers
I have a good relationship with the customer service and I love to help them to promote their service.
Marc Mañé Solé | TrustRadius Reviewer

Usability

Audiense

Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
James Young | TrustRadius Reviewer

Cool Tabs

Cool Tabs 7.3
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

Cool Tabs

No score
No answers yet
No answers on this topic

Performance

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

Cool Tabs

No score
No answers yet
No answers on this topic

Support Rating

Audiense

Audiense 9.5
Based on 4 answers
Any questions we had were promptly answered.
Anonymous | TrustRadius Reviewer

Cool Tabs

No score
No answers yet
No answers on this topic

Online Training

Audiense

Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features
Anonymous | TrustRadius Reviewer

Cool Tabs

No score
No answers yet
No answers on this topic

Implementation Rating

Audiense

Audiense 9.5
Based on 4 answers
Just a plug and play online tool
Anonymous | TrustRadius Reviewer

Cool Tabs

No score
No answers yet
No answers on this topic

Alternatives Considered

Audiense

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Raven Wheatley-Hawkins | TrustRadius Reviewer

Cool Tabs

Mailchimp had more features with email, but we already had an email service provider. It helped us lower the cost greatly. With companies that don't have an ESP, maybe Mailchimp would work out, but if there already is one, I don't think there is a need. Also, conversation tracking is more present in Cool Tabs.
Duncan Hernandez | TrustRadius Reviewer

Return on Investment

Audiense

  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Kim Townend | TrustRadius Reviewer

Cool Tabs

  • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
  • When the customer is engaged, they are more likely to share and or inquire about what we do.
  • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
Ashia Ackov | TrustRadius Reviewer

Screenshots

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