Bing Webmaster Tools vs. Rank Ranger

I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).

Incentivized

It is great for just tracking keyword performance. The other features are nice but are not the most useful when compared to other for robust tools. The easy-on-the-eyes interface and the fact that keyword data can be updated in less than 3 hours after a bulk upload are why this tool works for lower-maintenance websites.

Incentivized

• Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
• Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
• In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.

Incentivized

• Pricing
• customer service

• The user-interface isn't as friendly or appealing as Google's - very bland overall.
• The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.

Incentivized

• Domain metrics
• Backlink Analysis

Incentivized

I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!

Incentivized

While both are billed as keyword performance tools. Conductor is a much more robust tool and not totally necessary for lower-maintenance websites. Rank Ranger is perfect for our clients that simply need keyword tracking and reporting on a monthly basis whereas we utilize Conductor for in-depth content recommendations, on-page and competitor analyses.

Incentivized

• Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
• Having another search engine to do reporting on helps increase hours and client spend
• some issues flagged in bing but not seen in google can be fixed once shown in BWT

Incentivized

• It isn't as expensive as some alternatives
• We feel we have lost market share by not using Ahrefs or Semrush
• The graphs are hard to decipher at times making the data less useful