BombBomb in Colorado Springs offers a video messaging and marketing platform to accelerate and personalize sales processes. The video, which integrates with Gmail, Salesforce, and Outlook, provides open tracking and video response capabilities, reminder and notifications, reusable text for sales emails, and content library custom branded content for integration with emails.
$29
per month
Mailtrack
Score 8.2 out of 10
N/A
Mailtrack is a free email tracker for Gmail, boasting over 1,5 million active users. The vendor states users will Ffollow up with more accuracy, find out the moment emails have been read, track the…
BombBomb is great for direct, individually-sent emails where you want to custom the email, particularly with a video message. BombBomb is not the best mass email tool that I have seen on the market. In my experience, they penalize you when people unsubscribe, even if they NEED to be receiving your emails. We have people who unsubscribe and then miss info they need for work. That's not our fault. But, in our experience, BombBomb displays that we are not a good company to mass email because of it.
Mailtrack is great for tracking emails if you do not want to pay for larger more complicated tools that do the same thing. If you already love your system but just want to add some convenient read tracking, that's exactly what this is for. If you have a system that doesn't work well, I would take the time to evaluate alternatives that also include read tracking (Salesforce for example). This also applies if you're trying to use this for large outbound sales emails - there are a lot of applications that have email tracking built in (Outreach.io is a great example) so it may just be worth switching your whole system.
I like BombBomb's animated GIF preview of our video content. I think it's definitely more attention-grabbing than traditional email.
BombBomb's automation tools are simple and easy to use. You can program a series of emails to go out X number days following the previous one and at a certain point in time.
BombBomb's email builder is also pretty easy to use, once you get the hang of it. (If you've used other email tools, Constant Contact, MailChimp, etc. --- this one should be a snap.)
As said before, the usability is very straightforward and the customization options are good enough to get the job done. There is a mobile app to help with real-time engagement so that is useful too. They offer plenty of training and best practices to make sure you are getting the most out of BombBomb.
I would rate Mailtrack's overall usability as a ten out of ten. The reasons for this are actually quite simple. For now, only I have been using Mailtrack. However, looking at the rather easy to use characteristics Mailtrack has to offer, I would not hesitate to recommend it to the rest of my colleagues.
Overall it's very easy to use and the video emails stand out. Everything loads quickly and they make it easy to set up. It features CRM-like functionality to view opens, clicks, time watched, etc., but it doesn't port that info over to your existing CRM which is where some of the friction occurs. Still, it's amazing for what it does. I recommend giving it a try for our outreach.
A few times over the years I have asked for features to be added to BombBomb and I am amazed at how fast they can implement. Zapier integration is a perfect example. They implemented the connection to Zapier within 30 days of my feature request. It took a much larger company, Keller Williams Realty over 10 years to implement the same request.
I didn't really need to use the customer support but the fact that they proactively make the installation process so easy by providing step by step instructions with videos and everything is kind of pro-active customer support that is needed. Good for them because at the end of the day, it's everyone's dream to use a product that they don't need support for.
I believe my customer service director looked into a couple of other companies before deciding on BombBomb and I know the Outlook integration was a big deal. I think they really liked how easy the program is to use too.
There's a free tier. Obviously, there are other things to love, like notifications about your email being read, the fact that if an email hasn't been responded to in some time it gets bumped up. The fact that if other people have Mailtrack you will actually get notified who read your email. But the fact that there is a free tier is HUGE.
Overall, I think BombBomb has given us a positive ROI on our email marketing efforts. I don't have numbers to support that claim, but it's more affordable and better positioned for what we needed to do than many other tools out in the marketplace. If you need to differentiate your email, the video component is a great way to go.
I'm currently using the free version so my investment was time spent downloading the browser extension. I would say it's worth the investment because I can make more value through each email by finding the right time to send replies or know when is the exact time I should follow up.
Knowing when an email is read multiple times helps me know the importance of the content in my email.
The paid version allows Mailtrack to tell you which recipient read the email if there was more than 1.
