Brainshark vs. Terminus ABM Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brainshark
Score 7.0 out of 10
N/A
Brainshark is a video presentation platform for sales enablement, now from BIgTinCan (acquired August 2021).N/A
Terminus ABM Platform
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
Terminus states that lead-focused strategies were built for another era and traditional marketing playbooks aren’t working anymore. To revitalize the role of marketing as a revenue engine is to engage target accounts across the entire customer lifecycle. So Terminus empowers marketers to surround ideal customers with multi-channel experiences fueled by first-party data, advertising, and a scalable ABM approach. Terminus's goals include: Powering the Revenue Flywheel…N/A
Pricing
BrainsharkTerminus ABM Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrainsharkTerminus ABM Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
More Pricing Information
Community Pulse
BrainsharkTerminus ABM Platform
Top Pros
Top Cons
User Ratings
BrainsharkTerminus ABM Platform
Likelihood to Recommend
7.6
(52 ratings)
8.2
(30 ratings)
Likelihood to Renew
8.2
(39 ratings)
9.0
(3 ratings)
Usability
10.0
(8 ratings)
-
(0 ratings)
Availability
9.1
(8 ratings)
-
(0 ratings)
Performance
9.1
(2 ratings)
-
(0 ratings)
Support Rating
9.0
(15 ratings)
-
(0 ratings)
Online Training
9.1
(2 ratings)
-
(0 ratings)
Implementation Rating
8.7
(4 ratings)
-
(0 ratings)
User Testimonials
BrainsharkTerminus ABM Platform
Likelihood to Recommend
Bigtincan
Brainshark is very user-friendly and it’s very easy to create learning content, even a beginner could walk through it fairly easily. They also have a great support team and help site that can pretty much answer any question with video tutorials.
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Terminus
Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
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Pros
Bigtincan
  • I love how easy creating a Brainshark and their formal learning is to use. Upload an animated Power Point, record audio, add music, or use videos etc.
  • Their formal learning also keeps track of people in classes, allows us to invite people to a curricula, send notifications when classes are added, and update on the fly without having to resubmit all new classes.
  • I also love that people in classes can run their own transcript and see where they are in a program, and if graded how they scored.
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Terminus
  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
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Cons
Bigtincan
  • Brainshark has addressed a number of feature enhancements over the past two years...it really performs at a high level on a consistent basis...
  • Ocassionally we run into a large video file >500mb that we have to address directly with support but it does not happen very often...
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Terminus
  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
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Likelihood to Renew
Bigtincan
Our customers (internal employees) have expressed desired for online learning and we have received positive feedback on the Brainshark modules used in eLearning and communications. We are also increasing usage at the project level as the word spreads about the benefits of using Brainshark.
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Terminus
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
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Usability
Bigtincan
The vendor offers customer support services that are reliable and diverse and this ensures that users do not get stuck anywhere in using the platform and are able to use with minimal hitches.
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Terminus
No answers on this topic
Reliability and Availability
Bigtincan
I'm always able to access Brainshark, whether it is to upload, record, share, download, or view presentations. Whenever I do need to contact someone at Brainshark, there is always someone there. I have never had a problem accessing a presentation and any updates to presentations are viewable immediately.
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Terminus
No answers on this topic
Support Rating
Bigtincan
We've found a few glitches and needed some branding updated. Each time we've called, they were super responsive and cared about my issue as much as I did! They've even helped me (and another vendor) figure out how to have this other outside software integrate with theirs to achieve an even greater presentation. I'm super impressed with their Customer Service people.
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Terminus
No answers on this topic
Online Training
Bigtincan
The training is easy to use. You can take as little or as much as you need. The instructions are clear and easy to follow. There is a variety of training you can take. There are mini lessons, courses, and webinars. The folks at Brainshark truly want to help you have the best presentation possible.
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Terminus
No answers on this topic
Implementation Rating
Bigtincan
Their ongoing support after implementation is excellent and easy to access...
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Terminus
No answers on this topic
Alternatives Considered
Bigtincan
There are a lot of sites that allow you to host/share content in the loud. What won for me was their tracking, analytics, and reporting. At the time there was nobody even close to Brainshark and I have not seen anything since that would make me want to switch. I look forward to many years working with them.
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Terminus
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
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Return on Investment
Bigtincan
  • Client satisfaction - we send out summaries of our big webcasts/conference calls via Brainshark. We've received lots of replies stating they love the format because they can consume the information on their own time.
  • Time to market - before Brainshark, it took several days, if not weeks to work with a design team to get professional-looking summaries available. Now, we have the process down to a day or two.
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Terminus
  • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
  • 900% increase in deal size after using chat with our advertising campaigns
  • 50% higher attendance for our events when leveraging our intent data for targeting
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