What users are saying about
1 Rating
15 Ratings
1 Rating
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Score 9 out of 100
15 Ratings
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Score 6.1 out of 100

Feature Set Ratings

  • Brandle ranks higher in 7 feature sets: Listening/monitoring, Publishing, Engagement, Marketing, Channel coverage/integration, Reporting/analytics, Account management

Listening/monitoring

8.3

Brandle

83%
6.8

eClincher

68%
Brandle ranks higher in 3/4 features

Boolean keyword searches

8.0
80%
1 Rating
7.0
70%
4 Ratings

Filtering out noise/spam

10.0
100%
1 Rating
7.0
70%
4 Ratings

Sentiment analysis

9.0
90%
1 Rating
N/A
0 Ratings

Broad channel coverage

6.0
60%
1 Rating
6.5
65%
5 Ratings

Publishing

9.0

Brandle

90%
6.3

eClincher

63%
Brandle ranks higher in 3/4 features

Audience targeting

10.0
100%
1 Rating
1.0
10%
3 Ratings

Content optimization

9.0
90%
1 Rating
9.0
90%
4 Ratings

Workflow management

8.0
80%
1 Rating
6.7
67%
6 Ratings

Content planning and scheduling

N/A
0 Ratings
8.3
83%
6 Ratings

Engagement

8.7

Brandle

87%
6.3

eClincher

63%
Brandle ranks higher in 3/3 features

Automated routing and prioritization

9.0
90%
1 Rating
7.0
70%
5 Ratings

Customer interaction histories

8.0
80%
1 Rating
4.8
48%
3 Ratings

Bulk actions

9.0
90%
1 Rating
7.0
70%
5 Ratings

Marketing

9.3

Brandle

93%
1.8

eClincher

18%
Brandle ranks higher in 4/4 features

Lead generation

9.0
90%
1 Rating
1.0
10%
1 Rating

Content marketing

9.0
90%
1 Rating
2.5
25%
3 Ratings

Paid media management

9.0
90%
1 Rating
N/A
0 Ratings

Campaigns and promotions

10.0
100%
1 Rating
N/A
0 Ratings

Channel coverage/integration

10.0

Brandle

100%
7.0

eClincher

70%
Brandle ranks higher in 7/7 features

Twitter

10.0
100%
1 Rating
7.0
70%
5 Ratings

Facebook

10.0
100%
1 Rating
8.3
83%
6 Ratings

LinkedIn

10.0
100%
1 Rating
6.7
67%
5 Ratings

Google+

10.0
100%
1 Rating
9.9
99%
3 Ratings

Instagram

10.0
100%
1 Rating
8.0
80%
5 Ratings

Pinterest

10.0
100%
1 Rating
8.0
80%
3 Ratings

YouTube

10.0
100%
1 Rating
1.0
10%
3 Ratings

Reporting/analytics

8.7

Brandle

87%
5.0

eClincher

50%
Brandle ranks higher in 3/3 features

Campaign success analytics

8.0
80%
1 Rating
5.0
50%
5 Ratings

Real-time tracking

9.0
90%
1 Rating
5.0
50%
6 Ratings

Competitor analysis

9.0
90%
1 Rating
N/A
0 Ratings

Account management

9.0

Brandle

90%
5.4

eClincher

54%
Brandle ranks higher in 2/2 features

Role-based user permissions & privileges

9.0
90%
1 Rating
8.3
83%
6 Ratings

Mobile access

9.0
90%
1 Rating
2.5
25%
6 Ratings

Attribute Ratings

  • Brandle is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

Brandle

90%
1 Rating
2.4

eClincher

24%
6 Ratings

Likelihood to Renew

Brandle

N/A
0 Ratings
10.0

eClincher

100%
1 Rating

Usability

Brandle

N/A
0 Ratings
1.0

eClincher

10%
2 Ratings

Support Rating

Brandle

N/A
0 Ratings
1.0

eClincher

10%
1 Rating

Implementation Rating

Brandle

N/A
0 Ratings
8.0

eClincher

80%
2 Ratings

Likelihood to Recommend

Brandle

Brandle is great for any company that doesn't get a lot of exposure. You are able to use this software as a tool in order to expand your sights on the internet. People are more easily able to access social media, websites, and apps. It also is great to use in scenarios where you want to put your company out there and be more visible to others. It may be less appropriate when companies already have a lot of exposure. It would really just be better for statistical purposes at that point.
Anonymous | TrustRadius Reviewer

eClincher

Best suited for a marketer that cares about reports, needs a social media management platform and doesn't want to pay more for a more aesthetically pleasing version of a platform with the same or less functionality, such as Hootsuite or Sprout Social. For a social media marketer that wants to automate some of their postings, the queues feature is great for this functionality.Not best suited for beginners to social media, as their platform is best utilized with someone familiar with the industry that knows what they are doing. Their chat support team is very good though, but this type of individual might find themselves spending a lot of time on the platform.
Dave Bloom | TrustRadius Reviewer

Pros

Brandle

  • Helping to govern what we do for our social media presence.
  • Keeps track of ratings and viewing of our social media, websites, and apps.
Anonymous | TrustRadius Reviewer

eClincher

  • eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
  • Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
  • Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.
Scott Walker | TrustRadius Reviewer

Cons

Brandle

  • Sometimes it can glitch on you.
  • There aren't many templates.
Anonymous | TrustRadius Reviewer

eClincher

  • It's not very visually appealing, but this is not a dealbreaker.
  • The reporting features could definitely use some work. I still get more value from the native SNS pages, but this is quickly changing. They removed the "export to CSV" functionality, but they plan to reintroduce it soon. As mentioned previously, they really respond to criticism well and update the tool constantly.
  • The inbox could use some work. I don't like being directed offsite to view certain comments deemed "requests for further info" when they could just easily display them there.
Anonymous | TrustRadius Reviewer

Pricing Details

Brandle

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Brandle Editions & Modules

Additional Pricing Details

eClincher

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$49

eClincher Editions & Modules

Edition
Basic$49.00
Premier$99.00
Agency$199.00
Enterprise$599.00
  1. none
Additional Pricing Details

Likelihood to Renew

Brandle

No score
No answers yet
No answers on this topic

eClincher

eClincher 10.0
Based on 1 answer
Unless the price of eClincher moves to a point where it is too much to justify, I don't see any reason why we wouldn't continue to use eClincher for our agency. The value at this price-point is unbelievable and we'd be foolish to move to a pricier program purely for the sake of slicker graphics or UI. eClinchers pricing is fantastic, and is only matched by its functionality—it matches or beats any of the major Social Media Manager SaaS programs out there for a fraction of the cost. This tool is great for growing agencies, but would also be useful for any marketing department or large agency that wants to streamline their social media workflow.
Scott Walker | TrustRadius Reviewer

Usability

Brandle

No score
No answers yet
No answers on this topic

eClincher

eClincher 1.0
Based on 2 answers
Its usability was good until they changed their plans and stopped their LTD program for its early adopters who helped raise the tool by giving it positive reviews. I don't think eClincher is ethical in any sense based on the recent actions.
Marcos Ruvalcaba | TrustRadius Reviewer

Support Rating

Brandle

No score
No answers yet
No answers on this topic

eClincher

eClincher 1.0
Based on 1 answer
[In my experience,] due to the fact that they did a bait and switch on their plans and blamed AppSumo for the lifetime program ending is simply wrong. [I believe that] it's unethical to get support and reviews from their early adopters then take the plan away later.
Marcos Ruvalcaba | TrustRadius Reviewer

Implementation Rating

Brandle

No score
No answers yet
No answers on this topic

eClincher

eClincher 8.0
Based on 2 answers
Be patient. eClincher isn't perfect and has some software issues. These issues will be exacerbated if you get frustrated or have a slow connection. If something "breaks" or locks up, just refresh the page and re-do that step. It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save. I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.
Scott Walker | TrustRadius Reviewer

Alternatives Considered

Brandle

Brandle stacks up against other apps and software because it offers many different options. You can choose between different packages and you are able to keep track of the status of your social media websites. Brandle is able to help promote your brand in a multitude of ways and places which is why it stacks up against other brand making apps and software.
Anonymous | TrustRadius Reviewer

eClincher

There are loads of social scheduling tools out there. I was using Buffer but then found it was limited in terms of listening and reporting so I started to look at a more professional software. I tried Hootsuite but hated the interface, way too busy with the primary focus being on feeds rather than scheduling. Sprout Social I found clunky and hard to use. eClincher was recommended to me by a friend. I think the interface (desktop and mobile) is easy to use but what sets it apart is its support - the live chat is brilliant.
Adeline Garman BA (Hons) DipM MCIM | TrustRadius Reviewer

Return on Investment

Brandle

  • It has enabled more traffic to come across our website.
  • It has brought more follows to our social media.
Anonymous | TrustRadius Reviewer

eClincher

  • Makes it much easier to manage our social publishing
  • Makes it much easier to manage our social engagement
  • Makes it much easier to manage our social reporting
Dave Bloom | TrustRadius Reviewer

Screenshots

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