Braze vs. Intercom

Braze is the go-to solution for businesses that offer its services and products through apps. It is a comprehensive tool that will provide you with an easy and quick way to orchestrate conversion and engagement communications and tests. Both product and marketing teams will be able to deliver amazing InApps and Notifications without any help or supervision from tech teams and developers (tech help is needed for implementation and tool evolution only). Braze can also deliver messages to websites and through web push, however, if you do not own an app, I may suggest you pursue other CRM tools.

The intercom works great if you chat with your clients. It is easy to keep an eye on previous conversations as well as have data on clients in one space. However, Intercom is not suitable for ticketing purposes. If you are looking for a system that would allow creating tickets - Intercom is not the right fit.

• Is constantly improving all its features.
• Cares a lot for the final user and its usability, in my case I'm constantly getting asked about feedback to improve several features.
• Is really easy to use, and the documentation and LAB are really helpful if you are starting with Braze.
• Has a strong community, where anyone can ask everything and other peers can contribute.

• Case management - allowing other teams (dispatch, accounts) to all contribute
• Snoozing - allowing us to come back to enquiries and ensure they're never forgotten
• Simply on-site contact with our team with live response times that build confidence
• Canned replies - allowing us to introduce consistency and high standards in all our comms
• Outbound email - incredinly powerful, ensuring all our comms are in one place
• Multi-branded messengers on two different sites - allowing us to centralised responses behind the scenes but maintain brand separation

• Braze could offer more tier based cost effective solutions for users who only integrate minimally.
• I think the the ability to understand how users patterns can be utilized is powerful but could be made more robust yet usable.
• Reporting without exporting to a CSV perhaps a more cloud-based reporting option.

• I sometimes get confused about how to best target relevant customers for a specific campaign
• I wish I could preview a whole series flow to see how it looks before pushing it live
• Building out series ins't always clear when something will send and when it won't

I am giving Intercom a rating of 10 because we truly use this platform each day. When using the platform, we can have real-time conversations going on with parents, administrators, and even grandparents. They are able to discuss their general support needs and their billing support needs. Having this happen in real-time allows us to move forward with solving the customer issues

The interface and usability are impressive; even if you want to use a new function you have never tried before, it is just so evident and easy to find. The names of the menus and options are logical and make sense, plus the minimized logos again is natural. They must have done a lot of UX research and testing, as despite being a drab blue and grey inside their platform, it's smooth and inoffensive.

We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.

One of the great features about using Intercom is their support is going to be very similar to the support that you will be using with your customers. The chatbot is identical to your chatbot. So not only is user support easy to use and available, but it's a way to also learn how to use this feature.

I didn't implement it, but it's supposed to be quite easy through Segment

Braze is a MUCH simpler interface than the Adobe Campaign. However, it is hard to argue that they both have the same functionality. Adobe Campaign is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to medium-sized customers.

We used Zendesk at my last company and don't use ZD at all at my current company. Our customers love love love our fast, bot-fee cs/help. You can set up bots in Intercom, but we only use automated routing. We like to give a human touch. We haven't yet exploited the ability to serve customers relevant articles, but that might be useful to you as your scale your CS ops.

• Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
• Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
• Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.

• Increase in demo sets and deals won by engaging with prospects that hadn't requested a demo yet.
• Increase in efficiency for our support team to receiving tickets.
• Boosting registration for our on going training webinars as well as those for new product announcements.