What users are saying about
16 Ratings
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Score 8.8 out of 100
6 Ratings
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Score 8.4 out of 100

Attribute Ratings

  • Business Wire is rated higher in 1 area: Likelihood to Recommend
  • PRunderground.com is rated higher in 1 area: Support Rating

Likelihood to Recommend

8.5

Business Wire

85%
8 Ratings
8.4

PRunderground.com

84%
6 Ratings

Likelihood to Renew

10.0

Business Wire

100%
1 Rating

PRunderground.com

N/A
0 Ratings

Usability

7.3

Business Wire

73%
1 Rating

PRunderground.com

N/A
0 Ratings

Support Rating

9.0

Business Wire

90%
2 Ratings
9.1

PRunderground.com

91%
2 Ratings

Implementation Rating

10.0

Business Wire

100%
2 Ratings

PRunderground.com

N/A
0 Ratings

Likelihood to Recommend

Business Wire

We are highly satisfied with this tool and according to me, it is favorable in all aspects for the people that want to strengthen their links with the Publics either internal or external. It has the capability to manage relations and disseminates information to the business community. But it is not suitable when it comes to reports and its customer service.
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PRUnderground

PRUnderground is an excellent choice for small to medium-sized businesses and solopreneurs who want to get their news out there without spending a fortune.
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Pros

Business Wire

  • Proofing - Business Wire proofs every single release with great precision, and calls you to let you know if they think anything looks like it might be a typo. They are extremely thorough and also check with you about the way you want images or video laid out with the release so that the final presentation is perfect.
  • Customer Service - Business Wire has some of the best customer service I've ever experienced. They are available 24 hours a day, and always have someone manning the phones to answer your questions, proof releases, and make sure your release gets across the wire at the right time.
  • Interface - The Business Wire site is very easy to use, and saves previously used information and images like logos. This is standard for most wire services, but Business Wire does a good job as well.
  • Reach - BW reaches a very wide range of outlets, and its relationships with VentureBeat, Yahoo! and MarketWatch are great. Clients really appreciate seeing their releases in those publications.
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PRUnderground

  • PRUnderground offers exceptional customer service. When I e-mail their team with a question or concern, I always receive a response within a few hours.
  • PRUnderground offers an unbeatable value. I've researched various distribution platforms, and this one offers the best of both worlds: effectiveness and affordability.
  • PRUnderground is a white-label distribution service with proven reach. My clients enjoy receiving 12-page placement reports with live links.
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Cons

Business Wire

  • There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen.
  • The cost can get a bit high if your press release is long (as price is partially dictated by length) or if you want to add a logo, image, infographic, etc.
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PRUnderground

  • PRUnderground has always been very responsive when I have had an issue with their platform. They constantly endeavor to streamline the process.
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Pricing Details

Business Wire

Starting Price

Editions & Modules

Business Wire editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    PRunderground.com

    Starting Price

    $309 Per press release distribution

    Editions & Modules

    PRunderground.com editions and modules pricing
    EditionModules
    Starter49.991
    PRuMax3092

    Footnotes

    1. Per press release distribution
    2. Per press release distribution

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Business Wire

    It's the best service we have used. We have tried a competitor and everyone prefers Business Wire.
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    PRUnderground

    No answers on this topic

    Usability

    Business Wire

    I gave it this rating because the Business Wire website is very user-friendly. Being able to navigate the platform on my own without technical assistance made it possible for me to quickly and easily submit news release distributions, which can be critical at times, such as during hurricane season when we need to get information out to the news media and our customers quickly.
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    PRUnderground

    No answers on this topic

    Support Rating

    Business Wire

    The team members are very quick to respond and do their absolute best to help resolve issues quickly. I also like that I can have one of them proofread my press releases before they are distributed. It always helps to have another set of eyes on the content. There have been a few times that they've caught an error that nobody else did so it's worth the extra couple minutes that it takes!
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    PRUnderground

    They go beyond what is expected and resolve issues quickly.
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    Implementation Rating

    Business Wire

    Business Wire is very easy to implement. This isn't a requirement, but it's recommended that you begin to set up saved distributions for different clients so that you don't have to start over from scratch. Rather than doing all this work on the front end, you can just do it as you send out your first piece of news for each client.
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    PRUnderground

    No answers on this topic

    Alternatives Considered

    Business Wire

    I like both services very much, but I prefer the topics, trends, and companies that Business Wire prioritizes. I also like the resources that Business Wire offers such as the tools under the "education" tab. PR Newswire doesn't quite offer the same resources. Overall, I prefer Business Wire over PR Newswire. I have not tried other similar services.
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    PRUnderground

    I've used some of the big names in the business, but their price tag isn't within sight for many of my clients. PRUnderground is the best solution I've found for SMB's and professionals who want a budget-friendly yet effective distribution.
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    Return on Investment

    Business Wire

    • Staying updated on business news in my team's industry
    • Helps my team generate story ideas for our publication, allowing us to do our jobs more efficiently
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    PRUnderground

    • We are a training company and the press releases have increased enrollments in our classes.
    • They have increased our website traffic.
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    Screenshots

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