Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bynder
Score 7.1 out of 10
Enterprise companies (1,001+ employees)
Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.
$0
User/Storage/Modules/Add-Ons
Canto
Score 8.6 out of 10
N/A
Canto is a digital asset management (DAM) software. Per the vendor, this simple yet intuitive solution gives organizations a visual way to centralize, organize and share all their digital brand assets, empowering them to save valuable time and gain a competitive edge. Canto’s DAM solution has wide applicability to a variety of industry verticals, including retail, manufacturing, education, transportation, hospitality, nonprofit, healthcare, food and beverage, technology and more. Canto’s…N/A
Pricing
BynderCanto
Editions & Modules
Enterprise Brand Portal
User/Storage/Modules/Add-Ons
No answers on this topic
Offerings
Pricing Offerings
BynderCanto
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional DetailsThe cost of Bynder depends on the number of users, amount of storage, and the modules you need.
More Pricing Information
Community Pulse
BynderCanto
Considered Both Products
Bynder

No answer on this topic

Canto
Chose Canto
Canto has the sharing capability of Dropbox, the filter / search capability of Bynder, and the ease of use of Google Drive, all wrapped up in one. Above all, when we make feature requests, Canto hears us. Something that wouldn't happen with Google or Dropbox.
Chose Canto
We went with Canto because the Bynder program was larger scale than what we needed. We also really enjoyed the portal aspect of Canto. We felt that this was going to be a key feature for our company.
Chose Canto
Bynder has more focus on media creation and brand management; we needed an easy way to access mainly pictures and stories from all our locations and from the field.
Chose Canto
We evaluated Bynder when we were searching for a DAM. We ultimately chose Canto because it made more sense for our organization in terms of the face detection, and how the assets were handled. Bynder was too robust for our needs.
Chose Canto
I have done demos with A LOT of other digital asset managers and chose Canto out of all of them. Most of the Digital Asset Managers I used all do similar things. They all hold photos, they all have some kind of folder organization, and some have searchability and tagging. But …
Chose Canto
The functionality and ease of use with Canto gave it the edge.
Chose Canto
When looking at other DAM products Canto quickly became the favourite due to its features and knowing that other high profile brands were already using it.
Chose Canto
Canto was the most user friendly and had the most features compared to the other DAMs we evaluated. We liked the customizations and features and the fact that new features are released regularly. The other DAMs also didn't have as many sharing features or detailed permissions …
Chose Canto
The platforms that were cheaper often didn't have all of the features that we were looking for. The more expensive platforms often had too many features that we didn't need. Canto was the perfect middle ground where we could start with what we absolutely needed and then we …
Chose Canto
Canto is much better value for what it offers, and easier to use.
Chose Canto
Canto proved to be the simplest and cleanest user interface in our opinion. The price was much less than many of the other options that offered the features (bells & whistles) we found unnecessary.
Chose Canto
Canto's user interface is much easier to use, more modern-looking, and generally more flexible.
Chose Canto
Canto had the best price point. It also allowed our assets to by accessed and shared easier among our team members, clients and vendors by the use of account and public links. The version control was the easiest to use. The searching, filtering and meta data was the most …
Chose Canto
Best of all in the combined areas of Function, Price, Support based on our 3 month vendor assesment.
Chose Canto
Better support from Canto, better documentation, and easy to customize. Didn't need to wade through masses of documentation or spend days setting up simple list options. Account managers are also a lot more respectful/less pushy.
Chose Canto
Canto's customer service and the ability to adapt to our needs is one thing that sticks out over some of the competition. Many of the other platforms that were comparable to Canto's robust feature list and ease of usability were much expensive. Canto is continuously adding new …
Chose Canto
Canto was both the most comprehensive and involved in the integration process of the products that were evaluated. Having a guiding hand while we integrated our large library ended up being essential. The cost became worth it because of that.
Chose Canto
Canto had the best features compared to the price of anyone and met our essential needs of ease of use, portals, meta data completeness. Libris came close to Canto in these features, but overall, canto won with pricing terms and portals. Brandfolder was a contender as well but …
Chose Canto
Has all the main options at a lower cost.
Chose Canto
Flight had the right combination of features our company was looking for at price that couldn't be beat by the other companies that we were considering for implementation. Once Flight came into the picture with our search we realized we had found a winner. The implementation …
Top Pros
Top Cons
User Ratings
BynderCanto
Likelihood to Recommend
10.0
(13 ratings)
8.6
(229 ratings)
Likelihood to Renew
-
(0 ratings)
8.6
(16 ratings)
Usability
10.0
(1 ratings)
8.0
(93 ratings)
Availability
-
(0 ratings)
6.4
(1 ratings)
Performance
-
(0 ratings)
6.4
(1 ratings)
Support Rating
10.0
(3 ratings)
7.2
(136 ratings)
Online Training
-
(0 ratings)
4.5
(1 ratings)
Implementation Rating
-
(0 ratings)
7.0
(10 ratings)
Configurability
-
(0 ratings)
3.6
(1 ratings)
Ease of integration
-
(0 ratings)
6.4
(1 ratings)
Product Scalability
-
(0 ratings)
6.4
(1 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
BynderCanto
Likelihood to Recommend
Bynder
We have numerous renderings for some of our properties that are constantly being updated. It was hard to keep track of the most current rendering since it lived in multiple locations with various employees. Creating a central location where we can regularly update the renderings without having to add a new file and re-upload solved the issue of questioning whether the rendering you were looking at was correct.
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Canto
Sharing assets with anyone in our organization, whether they are a Canto user or not, is extremely easy. I use my mobile device for taking photos and videos so the app is crucial in my role. It removes the extra step of sending the assets through email and then save it to the appropriate folder. Although, on occasion, I do have file uploads fail. A quick phone reset usually takes care of that. I also love the integration with Canva as that is our design tool of choice. Having easy access to our assets saves an incredible amount of time.
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Pros
Bynder
  • Extracting content is where Bynder shines. My previous EverNote account reminded me of the last scene in Raiders of the Lost Ark -- warehouse full of stuff where clearly everything was lost once it was put in there. Bynder makes it easy to find and extract information especially because of the thumbnail views aided by the categorization tools. Since you can use these in combination everything is basically a complex Boolean search without needing to know how to write a complex Boolean Search.
  • Easy I/O. Getting information into and out of Bynder is really easy -- follows the "don't make me think" rule. visual cues and clear buttons, etc. In fact, since I use multiple systems, I find it easiest to actually do file transfer TO MYSELF via Bynder rather than download or email files between my PC and Mac for example. That's how easy it is.
  • Categories, tagging, last-used, most-frequent, hide/show -- there's a lot of flexibility in organizing your content. Technically, this kind of thing exists in every tool I've ever used... but it's the implementation that matters. UI design is vital to making this a valuable tool as opposed to a dreary step of "file retrieval".
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Canto
  • Allowing users to download a resized version of an image self serve (eg. for social media)
  • Sharing collections where recipients can see and download high res images
  • Tagging to make searches very simple and eliminate complete folder structures
  • Tag all info about an asset in the data rather than trying to name images with this data
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Cons
Bynder
  • Link Sharing: One thing I wish Bynder had was quick link sharing for images or collections of images to share outside of Bynder. Currently you have to create a collection and send it via email to the person you want to view it. Otherwise you can make it public and share a link but then that collection technically can be viewed or downloaded by anyone. Since I'm used to the functionality of Dropbox, this is one thing that I feel is lacking.
  • Public Media Center: Along the lines of the last comment about link sharing; one thing that would be helpful is a public media center. If we were able to tag what photos we would want to include there, along with downloadable logos, guidelines, PR, etc. There are workarounds but the functionality doesn't quite exist.
  • Automatic Translations: We opted to keep all of our metadata and tagging in English, as most of our International partners do speak some English; however, it would have been nice to have an option to automatically translate any metadata/tagging for certain languages. We did have the option of automatically translating the main menu buttons but that wasn't much help. If we wanted metadata/tagging in other languages we'd have to input it manually for thousands of assets.
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Canto
  • Some UI/UX improvements.
  • The portals feature is a nice start, but the design tools are limited. I wish it would function more like a CMS.
  • Intermediate user types. Currently, it's regular users (free) and power users ($1,000/per person/year). A user level with a lower cost and fewer administrative functions would be welcomed.
  • Adobe Connector should be made available for users who are not assigned as power users.
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Likelihood to Renew
Bynder
No answers on this topic
Canto
I was able to demo almost every significant DAM service while trying to choose what platform to adopt for the company and Canto won the race by far. They are better than other DAM services and their reps are always responsive and ready to help in any way they can, which is huge when you are moving an entire company to the platform. The Canto team has also been able to take our feedback and work on larger projects to make the platform better for us and other users by adding features that no other DAM is utilizing
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Usability
Bynder
It is incredibly user-friendly and easy to navigate. Once you poke around, you intuitively learn how to use the platform. Our company provided training sessions for all employees during our official roll-out, and everyone seemed to have a good grasp on how to navigate this platform. We have yet to hear about an employee having difficulty using Bynder, which is a big win
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Canto
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
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Reliability and Availability
Bynder
No answers on this topic
Canto
Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
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Performance
Bynder
No answers on this topic
Canto
I've satisfied with the performance
Read full review
Support Rating
Bynder
When we were getting ready to switch vendors, WebDAM wasn't very responsive to my questions or my needs. They also sent me all the files on an external drive that was formatted for Mac and didn't even think to verify whether I had a PC (which I did) so the external drive was useless and I had to wait another week to get the updated external drive that was formatted for a PC that I could then use.
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Canto
We had a lot of virtual meetings when we first started using Canto to see the features and training for the upload process. Our onboarding associate was very friendly and supportive as we went through learning the system and its capabilities. She showed us examples, and worked with us through our beginning stages of setup, and answered any questions we had.
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Online Training
Bynder
No answers on this topic
Canto
My trainer was relatively junior, didn't really understand the product
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Implementation Rating
Bynder
No answers on this topic
Canto
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
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Alternatives Considered
Bynder
WebDAM and Bynder merged, so we didn't have to choose between them. We found these two had the best templating functions, which was a must have for our clients. Their permissions and user group management also seem to be the most robust. We found their support, including site, documents and staff to be the most responsive
Read full review
Canto
Canto is more visible than Dropbox, which we were using before making the switch. We are able to share assets easier and theoretically search assets easier as well, but the open nature of Canto has led to some data integrity issues which we are working through. The tagging functionality wasn't present in Dropbox, so we used folders as our primary means of sorting. That was cumbersome. We like Canto's solution better.
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Scalability
Bynder
No answers on this topic
Canto
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
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Return on Investment
Bynder
  • More polished and compelling national marketing pieces due to greater and better use of photos.
  • More polished and compelling regional marketing pieces due to regional staff members ability to access assets directly and select from full bank.
  • Greater efficiency when designing pieces (easy to share assets with external designers).
  • Increased use of marketing assets across regions due to sharability.
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Canto
  • POS: time to find assets has been greatly decreased - faster workflows.
  • POS: colleagues report not being dependent on a single content-savvy person anymore to get suitable content.
  • POS: no need for FTP-server, transfer, google drive share links,... anymore to share large files.
  • NEG: streamlining the process of how to upload content to CANTO led to some delays in the availability of content for the organization (personal resources issue, not databank related).
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