Bynder vs Canto

• Extracting content is where Bynder shines. My previous EverNote account reminded me of the last scene in Raiders of the Lost Ark -- warehouse full of stuff where clearly everything was lost once it was put in there. Bynder makes it easy to find and extract information especially because of the thumbnail views aided by the categorization tools. Since you can use these in combination everything is basically a complex Boolean search without needing to know how to write a complex Boolean Search.
• Easy I/O. Getting information into and out of Bynder is really easy -- follows the "don't make me think" rule. visual cues and clear buttons, etc. In fact, since I use multiple systems, I find it easiest to actually do file transfer TO MYSELF via Bynder rather than download or email files between my PC and Mac for example. That's how easy it is.
• Categories, tagging, last-used, most-frequent, hide/show -- there's a lot of flexibility in organizing your content. Technically, this kind of thing exists in every tool I've ever used... but it's the implementation that matters. UI design is vital to making this a valuable tool as opposed to a dreary step of "file retrieval".

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• Canto consistently updates it's software, so they're always making it better and more efficient, user-friendly, etc.
• Provides a portal option that helps you control how your images are being displayed to users, which images can be seen and gives an aesthetic version for employees.
• Canto is very responsive to support requests, ticket submissions, etc., and will work with you until your problem is resolved.
• There's no size limit on files that you can upload.
• It works fairly quickly when uploading images.

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• Link Sharing: One thing I wish Bynder had was quick link sharing for images or collections of images to share outside of Bynder. Currently you have to create a collection and send it via email to the person you want to view it. Otherwise you can make it public and share a link but then that collection technically can be viewed or downloaded by anyone. Since I'm used to the functionality of Dropbox, this is one thing that I feel is lacking.
• Public Media Center: Along the lines of the last comment about link sharing; one thing that would be helpful is a public media center. If we were able to tag what photos we would want to include there, along with downloadable logos, guidelines, PR, etc. There are workarounds but the functionality doesn't quite exist.
• Automatic Translations: We opted to keep all of our metadata and tagging in English, as most of our International partners do speak some English; however, it would have been nice to have an option to automatically translate any metadata/tagging for certain languages. We did have the option of automatically translating the main menu buttons but that wasn't much help. If we wanted metadata/tagging in other languages we'd have to input it manually for thousands of assets.

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• The option to make a single file downloadable or not. We have some highly sensitive files and some we don't want people to be able to download but be able to look at. So it would be nice if we could make a single file not downloadable. They do have other options like terms of use or watermarks but it [would] be nice if that was a feature. You could do this but only in bulk, so you'd have to make all files not downloadable.
• Their style guide option - being able to use a single image for the style guide instead of the whole folder or file.
• I think the different language option could be built out a little better.

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• More polished and compelling national marketing pieces due to greater and better use of photos.
• More polished and compelling regional marketing pieces due to regional staff members ability to access assets directly and select from full bank.
• Greater efficiency when designing pieces (easy to share assets with external designers).
• Increased use of marketing assets across regions due to sharability.

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• As of right now, we are still in the process of transitioning so I do not know any details on overall business effectiveness or any hard numbers. But as of now it seems very capable of handling the amount of information my company holds.
• I think it is an amazing perk that you can literally upload any type of file on Canto, and then you can open any type of file on Canto as well. It is amazing to find a product that lets you open and view CAD or DWG files without having the actual program!
• The idea behind having our information more at everyone's fingertips and helping productivity has boosted moral and people are optimistic.

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