Bynder vs. Canto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bynder
Score 7.3 out of 10
Enterprise companies (1,001+ employees)
Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.N/A
Canto
Score 8.6 out of 10
N/A
Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A
Pricing
BynderCanto
Editions & Modules
Enterprise Brand Portal
$0
User/Storage/Modules/Add-Ons
No answers on this topic
Offerings
Pricing Offerings
BynderCanto
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional DetailsThe cost of Bynder depends on the number of users, amount of storage, and the modules needed.Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
More Pricing Information
Community Pulse
BynderCanto
Considered Both Products
Bynder

No answer on this topic

Canto
Chose Canto
Canto has the sharing capability of Dropbox, the filter / search capability of Bynder, and the ease of use of Google Drive, all wrapped up in one. Above all, when we make feature requests, Canto hears us. Something that wouldn't happen with Google or Dropbox.
Chose Canto
We went with Canto because the Bynder program was larger scale than what we needed. We also really enjoyed the portal aspect of Canto. We felt that this was going to be a key feature for our company.
Chose Canto
Bynder has more focus on media creation and brand management; we needed an easy way to access mainly pictures and stories from all our locations and from the field.
Chose Canto
We evaluated Bynder when we were searching for a DAM. We ultimately chose Canto because it made more sense for our organization in terms of the face detection, and how the assets were handled. Bynder was too robust for our needs.
Chose Canto
Canto's customer service was amazing compared to Bynder. I didn't feel rushed or like "just another sale" thanks to Beau Nichols. He continued to follow up (in a not-annoying way) as I was receiving approval from my company.
Chose Canto
We chose Canto because of the cost, customer service, and features. We were also impressed with the onboarding process.
Chose Canto
I don't have enough experience with other DAMs to truly weigh them against Canto.
Chose Canto
I have done demos with A LOT of other digital asset managers and chose Canto out of all of them. Most of the Digital Asset Managers I used all do similar things. They all hold photos, they all have some kind of folder organization, and some have searchability and tagging. But …
Chose Canto
When looking at other DAM products Canto quickly became the favourite due to its features and knowing that other high profile brands were already using it.
Chose Canto
Canto was the most user friendly and had the most features compared to the other DAMs we evaluated. We liked the customizations and features and the fact that new features are released regularly. The other DAMs also didn't have as many sharing features or detailed permissions …
Chose Canto
The platforms that were cheaper often didn't have all of the features that we were looking for. The more expensive platforms often had too many features that we didn't need. Canto was the perfect middle ground where we could start with what we absolutely needed and then we …
Chose Canto
Canto is much better value for what it offers, and easier to use.
Chose Canto
Canto proved to be the simplest and cleanest user interface in our opinion. The price was much less than many of the other options that offered the features (bells & whistles) we found unnecessary.
Chose Canto
Canto's user interface is much easier to use, more modern-looking, and generally more flexible.
Chose Canto
Canto had the best price point. It also allowed our assets to by accessed and shared easier among our team members, clients and vendors by the use of account and public links. The version control was the easiest to use. The searching, filtering and meta data was the most …
Chose Canto
Best of all in the combined areas of Function, Price, Support based on our 3 month vendor assesment.
Chose Canto
Better support from Canto, better documentation, and easy to customize. Didn't need to wade through masses of documentation or spend days setting up simple list options. Account managers are also a lot more respectful/less pushy.
Chose Canto
Canto's customer service and the ability to adapt to our needs is one thing that sticks out over some of the competition. Many of the other platforms that were comparable to Canto's robust feature list and ease of usability were much expensive. Canto is continuously adding new …
Chose Canto
Canto was both the most comprehensive and involved in the integration process of the products that were evaluated. Having a guiding hand while we integrated our large library ended up being essential. The cost became worth it because of that.
Chose Canto
Canto had the best features compared to the price of anyone and met our essential needs of ease of use, portals, meta data completeness. Libris came close to Canto in these features, but overall, canto won with pricing terms and portals. Brandfolder was a contender as well but …
Chose Canto
Has all the main options at a lower cost.
Chose Canto
Flight had the right combination of features our company was looking for at price that couldn't be beat by the other companies that we were considering for implementation. Once Flight came into the picture with our search we realized we had found a winner. The implementation …
Top Pros
Top Cons
Features
BynderCanto
DAM Features
Comparison of DAM Features features of Product A and Product B
Bynder
9.6
1 Ratings
14% above category average
Canto
7.1
24 Ratings
16% below category average
Uploading assets10.01 Ratings7.523 Ratings
Downloading assets10.01 Ratings8.224 Ratings
Categories10.01 Ratings7.223 Ratings
Asset storage10.01 Ratings8.223 Ratings
Asset sharing8.01 Ratings7.924 Ratings
Asset search10.01 Ratings7.424 Ratings
Tagging system9.01 Ratings7.223 Ratings
Content editing9.01 Ratings6.416 Ratings
Collections10.01 Ratings7.421 Ratings
User access10.01 Ratings7.023 Ratings
Related asset discovery10.01 Ratings6.613 Ratings
Embed codes00 Ratings7.010 Ratings
Metadata00 Ratings6.720 Ratings
DAM Integrations00 Ratings6.713 Ratings
DAM API00 Ratings6.88 Ratings
Workflow automations00 Ratings5.69 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bynder
-
Ratings
Canto
6.6
10 Ratings
4% below category average
Dashboards00 Ratings6.710 Ratings
Standard reports00 Ratings6.69 Ratings
Content analytics00 Ratings6.59 Ratings
Best Alternatives
BynderCanto
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.9 out of 10
Adobe Bridge
Adobe Bridge
Score 8.9 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.9 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
Enterprises
MediaValet
MediaValet
Score 9.9 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BynderCanto
Likelihood to Recommend
9.0
(14 ratings)
7.9
(253 ratings)
Likelihood to Renew
-
(0 ratings)
9.3
(18 ratings)
Usability
10.0
(1 ratings)
8.6
(95 ratings)
Availability
-
(0 ratings)
6.4
(1 ratings)
Performance
-
(0 ratings)
6.4
(1 ratings)
Support Rating
10.0
(2 ratings)
6.6
(157 ratings)
Online Training
-
(0 ratings)
8.7
(2 ratings)
Implementation Rating
-
(0 ratings)
8.6
(12 ratings)
Configurability
-
(0 ratings)
3.6
(1 ratings)
Ease of integration
-
(0 ratings)
6.4
(1 ratings)
Product Scalability
-
(0 ratings)
6.4
(1 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
BynderCanto
Likelihood to Recommend
Bynder
We have numerous renderings for some of our properties that are constantly being updated. It was hard to keep track of the most current rendering since it lived in multiple locations with various employees. Creating a central location where we can regularly update the renderings without having to add a new file and re-upload solved the issue of questioning whether the rendering you were looking at was correct.
Read full review
Canto
Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
Read full review
Pros
Bynder
  • Extracting content is where Bynder shines. My previous EverNote account reminded me of the last scene in Raiders of the Lost Ark -- warehouse full of stuff where clearly everything was lost once it was put in there. Bynder makes it easy to find and extract information especially because of the thumbnail views aided by the categorization tools. Since you can use these in combination everything is basically a complex Boolean search without needing to know how to write a complex Boolean Search.
  • Easy I/O. Getting information into and out of Bynder is really easy -- follows the "don't make me think" rule. visual cues and clear buttons, etc. In fact, since I use multiple systems, I find it easiest to actually do file transfer TO MYSELF via Bynder rather than download or email files between my PC and Mac for example. That's how easy it is.
  • Categories, tagging, last-used, most-frequent, hide/show -- there's a lot of flexibility in organizing your content. Technically, this kind of thing exists in every tool I've ever used... but it's the implementation that matters. UI design is vital to making this a valuable tool as opposed to a dreary step of "file retrieval".
Read full review
Canto
  • Ability to manage several portals and allow different users access to each.
  • Ability to customize each Canto platform or portal to suit all needs.
  • The platform is very easy to use, and while there are more complex components to the platform, users are able to use only the basics and remain very successful.
Read full review
Cons
Bynder
  • Link Sharing: One thing I wish Bynder had was quick link sharing for images or collections of images to share outside of Bynder. Currently you have to create a collection and send it via email to the person you want to view it. Otherwise you can make it public and share a link but then that collection technically can be viewed or downloaded by anyone. Since I'm used to the functionality of Dropbox, this is one thing that I feel is lacking.
  • Public Media Center: Along the lines of the last comment about link sharing; one thing that would be helpful is a public media center. If we were able to tag what photos we would want to include there, along with downloadable logos, guidelines, PR, etc. There are workarounds but the functionality doesn't quite exist.
  • Automatic Translations: We opted to keep all of our metadata and tagging in English, as most of our International partners do speak some English; however, it would have been nice to have an option to automatically translate any metadata/tagging for certain languages. We did have the option of automatically translating the main menu buttons but that wasn't much help. If we wanted metadata/tagging in other languages we'd have to input it manually for thousands of assets.
Read full review
Canto
  • The brand templates add-on is very difficult to use. It sounds great on paper, but when you actually try to use it you find out it's very clunky and limited.
  • Adding fonts to style guides is difficult. Would love to see some sort of integration with Adobe and Google fonts.
  • Duplicate finder only finds exact duplicates, so if a file has been run through processing of any sort it doesn't find it (ie Photoshop, Lightroom). Would be great if it could have some sort of optical duplicate finder.
Read full review
Likelihood to Renew
Bynder
No answers on this topic
Canto
It's a fantastic product and we get a lot of mileage out of Canto. I would 100% say that we plan to renew our subscription and have not explored any other digital asset management tools. It has all the tools we need, seamlessly connects with Adobe products (out primary design tool) and continues to innovate.
Read full review
Usability
Bynder
It is incredibly user-friendly and easy to navigate. Once you poke around, you intuitively learn how to use the platform. Our company provided training sessions for all employees during our official roll-out, and everyone seemed to have a good grasp on how to navigate this platform. We have yet to hear about an employee having difficulty using Bynder, which is a big win
Read full review
Canto
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
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Reliability and Availability
Bynder
No answers on this topic
Canto
Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
Read full review
Performance
Bynder
No answers on this topic
Canto
I've satisfied with the performance
Read full review
Support Rating
Bynder
When we were getting ready to switch vendors, WebDAM wasn't very responsive to my questions or my needs. They also sent me all the files on an external drive that was formatted for Mac and didn't even think to verify whether I had a PC (which I did) so the external drive was useless and I had to wait another week to get the updated external drive that was formatted for a PC that I could then use.
Read full review
Canto
I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
Read full review
Online Training
Bynder
No answers on this topic
Canto
Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
Read full review
Implementation Rating
Bynder
No answers on this topic
Canto
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
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Alternatives Considered
Bynder
WebDAM and Bynder merged, so we didn't have to choose between them. We found these two had the best templating functions, which was a must have for our clients. Their permissions and user group management also seem to be the most robust. We found their support, including site, documents and staff to be the most responsive
Read full review
Canto
Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for SEVERAL years.We do not want to leave Canto!
Read full review
Scalability
Bynder
No answers on this topic
Canto
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
Read full review
Return on Investment
Bynder
  • More polished and compelling national marketing pieces due to greater and better use of photos.
  • More polished and compelling regional marketing pieces due to regional staff members ability to access assets directly and select from full bank.
  • Greater efficiency when designing pieces (easy to share assets with external designers).
  • Increased use of marketing assets across regions due to sharability.
Read full review
Canto
  • Covid: We all worked from home. It was a major impact for us to stop using a sketchy VPN that is slow and painful. We all became so much more efficient in our work.
  • Sharing assets: Our company has grown substantially in the past 3 years. Having Canto means that we can easily share assets with our worldwide divisions. We are leading the way on this as the companies we acquired are using archaic servers. We will bring everyone in the Canto world to better manage our assets.
  • Control: Prior to Canto, people were misusing images - not using the right ones, not using watermarks. Now it's all preventable and we are seeing better quality images used appropriately.
Read full review
ScreenShots

Bynder Screenshots

Screenshot of Digital Asset Management - Digital asset centralization and management.Screenshot of Bynder's Brand Guidelines - A digital home for brand guidelinesScreenshot of Studio - Automation of digital content creationScreenshot of Asset Workflow - Creative process collaboration

Canto Screenshots

Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.