Campaign Monitor by Marigold vs. Marketo Sales Connect

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaign Monitor by Marigold
Score 7.4 out of 10
Mid-Size Companies (51-1,000 employees)
Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.
$11
per month
Marketo Sales Connect
Score 7.8 out of 10
N/A
Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops, sales managers, marketing teams, and customer success teams. Its template library can be used as a content repository, to upload Powerpoints, case studies, etc. The recommended templates feature allows users to…N/A
Pricing
Campaign Monitor by MarigoldMarketo Sales Connect
Editions & Modules
Lite
$9
per month
Essentials
$19
per month
Premier
$149
per month
No answers on this topic
Offerings
Pricing Offerings
Campaign Monitor by MarigoldMarketo Sales Connect
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Campaign Monitor by MarigoldMarketo Sales Connect
Top Pros
Top Cons
Features
Campaign Monitor by MarigoldMarketo Sales Connect
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaign Monitor by Marigold
8.0
24 Ratings
1% below category average
Marketo Sales Connect
-
Ratings
WYSIWYG email editor8.09 Ratings00 Ratings
Dynamic content7.022 Ratings00 Ratings
Ability to test dynamic content8.01 Ratings00 Ratings
A/B testing7.022 Ratings00 Ratings
Email deliverability reporting10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaign Monitor by Marigold
10.0
1 Ratings
26% above category average
Marketo Sales Connect
-
Ratings
Standard reports10.01 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Campaign Monitor by Marigold
7.4
4 Ratings
14% below category average
Marketo Sales Connect
-
Ratings
Spam Testing7.44 Ratings00 Ratings
Best Alternatives
Campaign Monitor by MarigoldMarketo Sales Connect
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Mailtrack
Mailtrack
Score 8.2 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Mailtrack
Mailtrack
Score 8.2 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Groove, a Clari company
Groove, a Clari company
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Campaign Monitor by MarigoldMarketo Sales Connect
Likelihood to Recommend
7.0
(26 ratings)
7.2
(19 ratings)
Usability
10.0
(2 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
8.5
(4 ratings)
User Testimonials
Campaign Monitor by MarigoldMarketo Sales Connect
Likelihood to Recommend
Marigold
Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
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Adobe
We are solving our small sales team problem. I am the only SDR in the company and Tout helps me manage, send and follow up with many of my leads automatically. Tout is more focused on “success or failure” of emails than Yesware is. They are going in different directions – as you can see that they’ll probably have some features from one another.
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Pros
Marigold
  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
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Adobe
  • Track leads opening emails and clicking links. We could easily see if a lead forwarded an email to a large group of people for instance, because the stats would show it.
  • Connect our email and CRM to log email activities onto Leads and Contacts.
  • Keep users inside of our email system instead of copying and pasting email templates from multiple places.
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Cons
Marigold
  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
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Adobe
  • Reporting is clunky and challenging to use at times. They were recently purchased by Marketo, so I'm hopeful that Marketo will be able to address some of these concerns.
  • The ToutApp interface is not the most intuitive and does not provide a deeper understanding/analysis of the data.
  • The ToutApp integration with Outlook has created intermittent problems in usability/access.
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Usability
Marigold
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
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Adobe
No answers on this topic
Support Rating
Marigold
No answers on this topic
Adobe
It was tough to reach their support team. On average, it would take over 24 hours to get a response. Agents would ask us to perform repetitive tasks and take lots of screenshots instead of looking at our system and helping us fix issues.
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Alternatives Considered
Marigold
The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
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Adobe
Marketo Sales Connect (ToutApp) was nowhere near as dynamic as the other listed tools that I mentioned. There was not any Sequence or Cadence you could follow. It was missing dynamic fields. A bit cumbersome. The other tools had much prettier interfaces too.
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Return on Investment
Marigold
  • Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
  • It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
  • Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.
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Adobe
  • It's enabled more efficiency for our SDR team to track and monitor emails.
  • Increased our ability to better target prospects as we learned more about their behaviors.
  • The automation tools for email, and the ability to get glimpses into how that impacted pipeline development, were worth the cost.
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