What users are saying about
5 Ratings
45 Ratings
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Score 8.5 out of 100
5 Ratings
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Score 8.7 out of 100

Feature Set Ratings

    Data Source Connection

    7.9

    Astera Centerprise

    79%

    Improvado

    Feature Set Not Supported
    N/A
    Astera Centerprise ranks higher in 2/2 features

    Connect to traditional data sources

    8.6
    86%
    25 Ratings
    N/A
    0 Ratings

    Connecto to Big Data and NoSQL

    7.3
    73%
    1 Rating
    N/A
    0 Ratings

    Data Transformations

    8.3

    Astera Centerprise

    83%

    Improvado

    Feature Set Not Supported
    N/A
    Astera Centerprise ranks higher in 2/2 features

    Simple transformations

    8.6
    86%
    25 Ratings
    N/A
    0 Ratings

    Complex transformations

    7.9
    79%
    23 Ratings
    N/A
    0 Ratings

    Data Modeling

    7.5

    Astera Centerprise

    75%

    Improvado

    Feature Set Not Supported
    N/A
    Astera Centerprise ranks higher in 4/4 features

    Data model creation

    8.6
    86%
    15 Ratings
    N/A
    0 Ratings

    Business rules and workflow

    8.4
    84%
    23 Ratings
    N/A
    0 Ratings

    Collaboration

    6.4
    64%
    1 Rating
    N/A
    0 Ratings

    Testing and debugging

    6.6
    66%
    21 Ratings
    N/A
    0 Ratings

    Data Governance

    8.2

    Astera Centerprise

    82%

    Improvado

    Feature Set Not Supported
    N/A
    Astera Centerprise ranks higher in 2/2 features

    Integration with data quality tools

    8.2
    82%
    1 Rating
    N/A
    0 Ratings

    Integration with MDM tools

    8.2
    82%
    1 Rating
    N/A
    0 Ratings

    Attribute Ratings

    • Improvado is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.1

    Astera Centerprise

    81%
    38 Ratings
    10.0

    Improvado

    100%
    1 Rating

    Likelihood to Renew

    8.2

    Astera Centerprise

    82%
    3 Ratings

    Improvado

    N/A
    0 Ratings

    Usability

    8.0

    Astera Centerprise

    80%
    5 Ratings

    Improvado

    N/A
    0 Ratings

    Support Rating

    8.4

    Astera Centerprise

    84%
    21 Ratings

    Improvado

    N/A
    0 Ratings

    Implementation Rating

    9.1

    Astera Centerprise

    91%
    6 Ratings

    Improvado

    N/A
    0 Ratings

    Likelihood to Recommend

    Astera Software

    Suited scenarios: 1) It is really good in integrating the REST APIs 2) Data preview feature is really good which helps in debugging of dataflow easier and faster. Per my knowledge, Astera Centerprise is not very well suited for very large data loads.
    Read full review

    Improvado

    This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
    Read full review

    Pros

    Astera Software

    • Astera's customer service and help team are quick to respond and have always found solutions to my questions or problems. They also follow up after completing a support request to make sure everything was working correctly. If it's not something the current version allows, as far as functionality, they develop a solution for the next version because they assume if one company has that need that others will as well.
    • I've never lost touch with our sales representative. She checks in at least twice a year, if not more, to make sure that we are happy with their product and to see if we need anything. I've rarely needed anything, but when I did she made sure to have the correct person contact me regarding what I asked for and she followed up to make sure the request was resolved.
    • EDI is a very complex language and making any changes can cause errors in other areas that you aren't aware of. Astera Centerprise creates an environment that is much easier to understand than looking at a raw data file. The functionality allows us to make changes to each transaction within a file in under a minute with no errors created. Making these changes before we had Astera Centerprise took a week for one file. We can now get to more files to create clean data for the state and have reached 97% acceptance.
    • Centerprise's functionality can be applied at any level. It can be a broad change to an entire segment, or it can be a single digit that is changed. You can program the system to look for specific items within a file and change only the records that need to be changed. It can sequence items, it can remove items and it can add items when specifically programmed to. And if you run into a wall creating the program, Astera's help desk will help you get past it. And the program language used is easy to understand as well. If you understand functions in Microsoft Excel or SQL statements, you will be able to use this product.
    Read full review

    Improvado

    • ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
    • Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
    • Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
    • Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
    • Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
    Read full review

    Cons

    Astera Software

    • We had some issues in getting the software running with their licensing model on our Citrix Desktop. They were very helpful in working with us on this issue.
    • With any product that creates SQL code in the background, I am skeptical of how optimized that will be for our specific environment. We have not yet had problems related to this, but customers may want to monitor closely.
    • They do not yet seem to have a large customer base and robust user community.
    Read full review

    Improvado

    • Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
    • The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
    Read full review

    Pricing Details

    Astera Centerprise

    Starting Price

    $0 Lifetime License per Seat

    Editions & Modules

    Astera Centerprise editions and modules pricing
    EditionModules
    Centerprise EnterpriseContact rep1

    Footnotes

    1. Lifetime License per Seat

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Discounts are provided for 10 pack, 20 pack, 50 pack, and enterprise wide Centerprise Professional licenses.

    Improvado

    Starting Price

    Editions & Modules

    Improvado editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Astera Software

      We renew yearly, it is a core part of our department's functionality.
      Read full review

      Improvado

      No answers on this topic

      Usability

      Astera Software

      It's very intuitive and visually descriptive. The interface is standard windows drag and drop although cut and paste are not universally available depending upon what function you're trying to do. You see the ETL and what it's doing. You can inspect the data elements the transformations and perform data previews incrementally along the data flow. You actually SEE what the results are and you can make adjustments without black box testing
      Read full review

      Improvado

      No answers on this topic

      Support Rating

      Astera Software

      The customer support at Astera is amazing. The support team is always friendly, quick to respond, and very knowledgeable of the product and features. Mike O'Quinn went above and beyond and provided great technical assistance when we migrated to a new version of Centerprise. Munira Lalani was also very helpful in answering any licensing and product questions our team encountered.
      Read full review

      Improvado

      No answers on this topic

      Implementation Rating

      Astera Software

      Extremely fast implementation. From install to completed data flows in under a day.
      Read full review

      Improvado

      No answers on this topic

      Alternatives Considered

      Astera Software

      After the purchase of the new company, we were required to go with their software choices until after TSA. The ETL product they had in use was Informatica. I'm sure Informatica has some great benefits for huge companies, but I am having a hard time adjusting to their style. Centerprise has Dataflows (Informatica has Mappings). You can run a Dataflow all by itself (Informatica you cannot run a Mapping by itself therefore requiring a workflow to run which doubles up your objects and maintenance). With Centerprise you can preview your data in every object in the Dataflow saving development time (with Informatica you cannot). Centerprise has a very nice scheduler to use (An Informatica consultant suggested not using the scheduler in Informatica because it wasn't very good thus, requiring a 3rd party purchase | we are using JAMS). Centerprise is a stand-alone product (Informatica had to be put on an Unix Box--thus requiring unix knowledge). Centerprise can pass variables quick easily between Flows (Informatica has to read parameter files from a stored/LAN location). Both products have the exact same project set up for the Government file transmissions: Centerprise had a total of 112 objects (DataFlows and Workflows). Informatica has 651. The once nice thing about Informatica is that you can call unix jobs to run (not sure if this was available in Centerprise)
      Read full review

      Improvado

      We chose Improvado for the following reasons:
      • Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
      • We connected our CRM to our analytics tool and as ad account;
      • Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
      • Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
      • Google Ads auto-connect new ad accounts.
      Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:
      • With Funnel we’d have to set up an extraction process for each campaign and account manually;
      • The more accounts you need to connect or integrations to use, the more you’ll pay;
      • Limited data storage options;
      • Complicated account export. We had to filter accounts to export through the custom filter rules.
      Read full review

      Return on Investment

      Astera Software

      • We have seen that the use of this package saved us 2 hours per conversion but now since the templates are already developed it is saving us more. This reduces our lead time for conversions, and increases our efficiencies as a conversion team.
      • We have four licenses and in one conversion this year it allowed us to do a conversion that would not have been done. This conversion generated more than enough money to cover the cost of these four licenses for the entire year. The customer is ecstatic about the information that we were able to pull out of their reports and most of all the upper management of our company had their socks shocked off of them. Since the supplier of the software for this customer would not provide data to us for a conversion our upper management was going to cancel the sale to this customer, unless the customer was going to build our system from scratch. We were able to provide nearly a complete accounting and payroll conversion to this customer all from the data on their reports thanks to centerprise.
      Read full review

      Improvado

      • Increased ROI
      • Improved cost of acquisition analysis
      • Improved CPA, CPI, CPL report drawing process
      Read full review

      Screenshots

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