Astera Centerprise vs. Improvado

I have only been using Astera Centerprise for about 6 months and I am still learning the ins and out of it. A scenario where it seems to do well is in generating reports from SQL queries that we already had and no longer have to run the reports manually. The SQL Query Source object has been the most useful tool for me thus far. I have yet to fully stress test the server side of Astera Centerprise, but currently there have been some version updates that required me to re-set up all the scheduled jobs that we have. We only have 8 jobs thus far but have plans to expand this into the hundreds and those same updates would require exponential amounts of work.

Incentivized

This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.

• API integrations vis REST Web Service transformation
• Stored Procedure integration via SQL statement Lookup transformation
• Bulk imports and exports to and from tables
• Data dumps from SQL tables to excel, csv, text files etc...
• EDI Integrations like 810, 856, 940, 945 etc.. via Astera Centerprise Data Integrator plus EDI Connect

• ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
• Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
• Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
• Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
• Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.

• When purchasing Astera Centerprise you are given options on how you would like to be trained and each option comes with a different price tag. We chose to be trained using online meetings over several days. The training went too fast and it was not always easy to understand until I started using the product.
• I am a person that wants to learn how and why something works so that I can use the knowledge in the future. When contacting the support team they take the problem, create a solution for you and send it back. The solutions always work, but when I get the solution I have to review every field and function to understand how it works so that I can re-create it for another solution I need. I would much rather have the support team explain what I had done incorrectly and what they changed or I would like to find a solution with them instead of having it handed to me.
• Astera uses license keys to allow their customers rights to only the functionality that was purchased. Each user and server has its own key and each key is only good for one year. There have been 2 different times that we received keys that had less functionality that we purchased. It wasn't until it created problems that we noticed and had to request new keys. This year our sales representative made sure she was available when we updated our keys so that if there was a problem she could fix it right away; however, there were not issues this year. I believe this is something they pay closer attention to now.

• Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
• The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.

We've been using Astera Centerprise application for the last 6 years and we've already added EDI connect to it. Both applications are working really well for our enterprise needs so far with no issues, so we'll continue renewing the licenses.

Centerprise is highly usable; however the version we are currently using could be a little more intuitive in some areas though by no means unworkable. I think some of the issues we have have been addressed and solved in the latest version.

In most cases Astera is stable. However, our client experiences the error from time to time. Mostly they are related to cdc file and ServerAdminConfig.xml file.

Incentivized

I think the performance for Astera is great when compare with other similar software.

Incentivized

Support is great! No matter if you need technical assistance or you have general questions about the tool - the support is very responsive and provides solutions quickly. They are available via various channels, which makes it very convenient to get in touch with them (Support portal, direct email contact, LinkedIn).

Incentivized

Astera support provided us implementation/installation tutorial and we were able to perform all the activities. Also one of the support was there to shadow us to make sure the process was smooth with no issues

We looked at continuing to use SSIS as an alternative. Although we own SSIS as part of our SQL licensing, we found that it takes a much higher skill level to create solutions. It also does not have the ability to parse unstructured data the way that Centerprise Data Integrator can. We also looked at Datawatch Monarch as a possibility but found it over-all to be cost-prohibitive. We also looked at a cheaper alternative called SimX but did not have a strong confidence in the product as we evaluated it. We landed on Centerprise Data Integrator as it met all of our business requirements and we know we could leverage it for many uses across our enterprise.

We chose Improvado for the following reasons:

• Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
• We connected our CRM to our analytics tool and as ad account;
• Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
• Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
• Google Ads auto-connect new ad accounts.

Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:

• With Funnel we’d have to set up an extraction process for each campaign and account manually;
• The more accounts you need to connect or integrations to use, the more you’ll pay;
• Limited data storage options;
• Complicated account export. We had to filter accounts to export through the custom filter rules.

I think Astera can do multiple things. However, we are not sure what it can do. We only know the basic features. If they can give us some kind of training, then we maybe able to benefit for it. We are planning to use their Azure connection in the future. If they can provide the training for it, it will be wonderful.

Incentivized

• It is tough to say on how Centerprise would have helped us with ROI. Unfortunately our project (after 3 years) was scrapped (put on hold) due to the impromptu purchase of another Crop Insurance company. But with that, Centerprise was huge in getting our warehouse loaded for our BI Team to make important decisions about our policies.

• Increased ROI
• Improved cost of acquisition analysis
• Improved CPA, CPI, CPL report drawing process