What users are saying about
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Top Rated
53 Ratings

Chartbeat

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Top Rated
53 Ratings
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Score 9.1 out of 100
26 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

Chartbeat

It's a great tool for media or market-facing sites that get enough customer traffic to benefit from realtime changes in headlines, design or display. However, small sites that don't get enough traffic to benefit from realtime changes in headlines, design or display probably can't justify the cost of the product.
Kurt Gessler | TrustRadius Reviewer

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Chartbeat
Webtrends Optimize
8.3
a/b experiment testing
Chartbeat
Webtrends Optimize
9.1
Split URL testing
Chartbeat
Webtrends Optimize
8.2
Multivariate testing
Chartbeat
Webtrends Optimize
8.2
Multi-page/funnel testing
Chartbeat
Webtrends Optimize
8.2
Cross-browser testing
Chartbeat
Webtrends Optimize
8.2
Mobile app testing
Chartbeat
Webtrends Optimize
8.2
Test significance
Chartbeat
Webtrends Optimize
8.2
Visual / WYSIWYG editor
Chartbeat
Webtrends Optimize
8.2
Advanced code editor
Chartbeat
Webtrends Optimize
8.2
Page surveys
Chartbeat
Webtrends Optimize
8.2
Visitor recordings
Chartbeat
Webtrends Optimize
8.2
Preview mode
Chartbeat
Webtrends Optimize
8.2
Test duration calculator
Chartbeat
Webtrends Optimize
8.2
Experiment scheduler
Chartbeat
Webtrends Optimize
8.2
Experiment workflow and approval
Chartbeat
Webtrends Optimize
8.2
Dynamic experiment activation
Chartbeat
Webtrends Optimize
8.2
Client-side tests
Chartbeat
Webtrends Optimize
9.1
Server-side tests
Chartbeat
Webtrends Optimize
8.2
Mutually exclusive tests
Chartbeat
Webtrends Optimize
8.2

Audience Segmentation & Targeting

Chartbeat
Webtrends Optimize
8.2
Standard visitor segmentation
Chartbeat
Webtrends Optimize
9.1
Behavioral visitor segmentation
Chartbeat
Webtrends Optimize
8.2
Traffic allocation control
Chartbeat
Webtrends Optimize
7.3
Website personalization
Chartbeat
Webtrends Optimize
8.2

Results and Analysis

Chartbeat
Webtrends Optimize
8.1
Click analytics
Chartbeat
Webtrends Optimize
9.1
Scroll maps
Chartbeat
Webtrends Optimize
7.3
Form fill analysis
Chartbeat
Webtrends Optimize
7.3
Conversion tracking
Chartbeat
Webtrends Optimize
8.2
Goal tracking
Chartbeat
Webtrends Optimize
8.2
Test reporting
Chartbeat
Webtrends Optimize
8.2
Results segmentation
Chartbeat
Webtrends Optimize
8.2
CSV export
Chartbeat
Webtrends Optimize
8.2
Experiments results dashboard
Chartbeat
Webtrends Optimize
8.2

Pros

Chartbeat

  • Instant insight for newsrooms: What are readers reading, on what platform, how long are they staying?
  • Headline testing: Allows us to try multiple versions of the 'sell' for the story to understand what interests different sorts of readers
  • Segmentation of audience: Allows us to understand not only where readers come from (search, social, direct, etc.) but also how loyal they are and how long they stay
  • Proper engagement time: Too often our industry obsesses on dwell time, but Chartbeat's active engaged time gives us a true sense of how long we really engage people for
  • Simple actions: For example, the Chartbeat overlay tells us where people on average leave a story, so it helps us take actions quickly
Anonymous | TrustRadius Reviewer

Webtrends Optimize

  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Michael O'Connor | TrustRadius Reviewer

Cons

Chartbeat

  • The service could be broken down to provide page view figures for individual tags on our website metadata
  • The dashboard for each day could offer more detail on performance compared to previous days/last week - how many people viewed articles of the same topic in a similar time period
Andrew Topping | TrustRadius Reviewer

Webtrends Optimize

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Chartbeat

Chartbeat 10.0
Based on 5 answers
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
Anonymous | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
David Reynolds-Gooch | TrustRadius Reviewer

Usability

Chartbeat

Chartbeat 8.1
Based on 22 answers
[Charbeat is] really user friendly both on desktop and mobile. In terms of being able to extract live data, it has been transformational. We are able to make live content decisions backed up by research from platforms which is relevant at the time of publication. The app makes it possible for me to stay in touch with performance when I am not working.
Graeme Brown | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor | TrustRadius Reviewer

Reliability and Availability

Chartbeat

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
Anonymous | TrustRadius Reviewer

Performance

Chartbeat

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
Anonymous | TrustRadius Reviewer

Support Rating

Chartbeat

Chartbeat 7.9
Based on 11 answers
Support seems to be solid although there does not appear to be regional (ie. UK) support. One support enquiry I requested asking for an improvement to the interface was however, dealt with promptly and very helpfully and this surprised me a little as it was a UK request to a US support service
Anonymous | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 9.1
Based on 2 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Freddie Wilkinson | TrustRadius Reviewer

Online Training

Chartbeat

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Anonymous | TrustRadius Reviewer

Implementation Rating

Chartbeat

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 7.0
Based on 1 answer
Implementation was pretty straightforward
Anonymous | TrustRadius Reviewer

Alternatives Considered

Chartbeat

Larger analytics suites like Google Analytics and Omniture simply do not provide the kind of real-time data that Chartbeat does. I have used Parse.ly which has some interesting real-time features as well; I would say Parse.ly is similar in terms of ease of use, though Chartbeat does give you the feeling of using a best-in-class product.
Anonymous | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Magdalena Petrova | TrustRadius Reviewer

Return on Investment

Chartbeat

  • The most positive impact is that it gives us realtime outage emails — faster than our server provider does. So we know within seconds if one of our sites is down. This has proven an invaluable part of Chartbeat
  • Another great feature of Chartbeat is the multiple sites dashboard, so I can see traffic to all my sites at once.
Anonymous | TrustRadius Reviewer

Webtrends Optimize

  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Chris Sharman | TrustRadius Reviewer

Screenshots

Pricing Details

Chartbeat

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Webtrends Optimize

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Chartbeat
8.2
Webtrends Optimize
7.4

Likelihood to Renew

Chartbeat
10.0
Webtrends Optimize
5.3

Usability

Chartbeat
8.1
Webtrends Optimize
7.0

Reliability and Availability

Chartbeat
Webtrends Optimize
10.0

Performance

Chartbeat
Webtrends Optimize
10.0

Support Rating

Chartbeat
7.9
Webtrends Optimize
9.1

Online Training

Chartbeat
Webtrends Optimize
6.0

Implementation Rating

Chartbeat
Webtrends Optimize
7.0

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