What users are saying about
2 Ratings
36 Ratings
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Score 6.4 out of 100
2 Ratings
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Score 9.5 out of 100

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

SwiftERM

SwiftERM, as the name implies, works in a swift manner and is a perfect tool for all those who want to manage their e-commerce businesses in an effective manner. Since its features are highly beneficial in this regard from an automated email system to its customer service, everything is perfect. Only its pricing and little hard user interface are problematic.
Dezzy Linda | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cheetah Messaging
6.1
SwiftERM
WYSIWYG email editor
Cheetah Messaging
6.0
SwiftERM
Dynamic content
Cheetah Messaging
7.0
SwiftERM
Ability to test dynamic content
Cheetah Messaging
7.0
SwiftERM
Landing pages
Cheetah Messaging
4.0
SwiftERM
A/B testing
Cheetah Messaging
6.0
SwiftERM
Mobile optimization
Cheetah Messaging
5.0
SwiftERM
Email deliverability reporting
Cheetah Messaging
8.0
SwiftERM
List management
Cheetah Messaging
7.0
SwiftERM
Triggered drip sequences
Cheetah Messaging
5.0
SwiftERM

Reporting & Analytics

Cheetah Messaging
3.7
SwiftERM
8.5
Dashboards
Cheetah Messaging
4.0
SwiftERM
Standard reports
Cheetah Messaging
4.0
SwiftERM
8.5
Custom reports
Cheetah Messaging
3.0
SwiftERM

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

SwiftERM

  • Automatic email marketing
  • Predictive analytics
  • Publicises our Trustpilot product ratings
Tony Troth | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

SwiftERM

  • SMS marketing is also an important tool for marketing but this feature is unavailable in it.
  • Its reporting system needs a little more improvement.
Dezzy Linda | TrustRadius Reviewer

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

SwiftERM

No score
No answers yet
No answers on this topic

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

SwiftERM

SwiftERM 10.0
Based on 1 answer
It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.
Tony Troth | TrustRadius Reviewer

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

SwiftERM

SwiftERM 10.0
Based on 1 answer
Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.
Tony Troth | TrustRadius Reviewer

Alternatives Considered

Cheetah Messaging

If we are comparing apples to apples for just sending emails, all the tools were about the same. Upload a list, code email, send email. For that they are all pretty much the same. The thing that brings Cheetahmail down is the support. The support is not bad but because they are in a different country it makes it tough to fix issues in a timely manner.
Anonymous | TrustRadius Reviewer

SwiftERM

Initially, we got the chance to use Zoho Campaigns for the same purpose but we encountered few problems and have found SwiftERM millions of times better than Zoho. As its customer service is concerned with automated emails, everything is far better than our previous experience. It also works proactively, which is also an additional point of it.
Dezzy Linda | TrustRadius Reviewer

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

SwiftERM

  • SwiftERM provides analytics and helps in monitoring the customers.
  • It works in an absolute manner and is compatible with our systems and works smoothly at the back.
  • As a beginner, its interface is a bit tough.
Dezzy Linda | TrustRadius Reviewer

Screenshots

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

SwiftERM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cheetah Messaging
4.0
SwiftERM
9.5

Likelihood to Renew

Cheetah Messaging
7.6
SwiftERM

Usability

Cheetah Messaging
4.0
SwiftERM
10.0

Support Rating

Cheetah Messaging
2.0
SwiftERM
10.0

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