What users are saying about
1 Rating
39 Ratings
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Score 8.4 out of 100
1 Rating
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Score 10 out of 100

Feature Set Ratings

  • SwiftERM ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

7.9

Cheetah Messaging

79%

SwiftERM

Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 9/9 features

WYSIWYG email editor

7.0
70%
11 Ratings
N/A
0 Ratings

Dynamic content

9.0
90%
11 Ratings
N/A
0 Ratings

Ability to test dynamic content

7.5
75%
11 Ratings
N/A
0 Ratings

Landing pages

7.0
70%
11 Ratings
N/A
0 Ratings

A/B testing

8.0
80%
10 Ratings
N/A
0 Ratings

Mobile optimization

9.0
90%
10 Ratings
N/A
0 Ratings

Email deliverability reporting

8.0
80%
19 Ratings
N/A
0 Ratings

List management

8.0
80%
11 Ratings
N/A
0 Ratings

Triggered drip sequences

8.0
80%
9 Ratings
N/A
0 Ratings

Reporting & Analytics

7.7

Cheetah Messaging

77%
9.0

SwiftERM

90%
Cheetah Messaging ranks higher in 2/3 features

Dashboards

7.5
75%
11 Ratings
N/A
0 Ratings

Standard reports

8.0
80%
11 Ratings
9.0
90%
1 Rating

Custom reports

7.5
75%
11 Ratings
N/A
0 Ratings

Pre-Send Testing

7.8

Cheetah Messaging

78%

SwiftERM

Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features

URL Validation

7.2
72%
3 Ratings
N/A
0 Ratings

Link Tracking

8.5
85%
3 Ratings
N/A
0 Ratings

Image Validation

7.8
78%
3 Ratings
N/A
0 Ratings

Inbox Display

7.4
74%
3 Ratings
N/A
0 Ratings

Email Accessibility Tools

7.4
74%
3 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.7
77%
3 Ratings
N/A
0 Ratings

Spam Testing

7.5
75%
3 Ratings
N/A
0 Ratings

Email Previews

8.7
87%
3 Ratings
N/A
0 Ratings

Attribute Ratings

  • SwiftERM is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

8.5

Cheetah Messaging

85%
13 Ratings
10.0

SwiftERM

100%
1 Rating

Likelihood to Renew

7.6

Cheetah Messaging

76%
3 Ratings

SwiftERM

N/A
0 Ratings

Usability

4.0

Cheetah Messaging

40%
1 Rating
10.0

SwiftERM

100%
1 Rating

Support Rating

2.0

Cheetah Messaging

20%
2 Ratings
10.0

SwiftERM

100%
1 Rating

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

SwiftERM

SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.
Tony Troth | TrustRadius Reviewer

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

SwiftERM

  • Automatic email marketing
  • Predictive analytics
  • Publicises our Trustpilot product ratings
Tony Troth | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

SwiftERM

  • Introduce an SMS version
  • Making the reporting system more idiotproof
Tony Troth | TrustRadius Reviewer

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

SwiftERM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

SwiftERM

No score
No answers yet
No answers on this topic

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

SwiftERM

SwiftERM 10.0
Based on 1 answer
It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.
Tony Troth | TrustRadius Reviewer

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

SwiftERM

SwiftERM 10.0
Based on 1 answer
Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.
Tony Troth | TrustRadius Reviewer

Alternatives Considered

Cheetah Messaging

Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Hinal S | TrustRadius Reviewer

SwiftERM

Mailchimp, DotMailer, Emarsys. But none of these does exactly what SwiftERM does, leaving us in a situation where we now run both SwiftERM and Mailchimp.
Tony Troth | TrustRadius Reviewer

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

SwiftERM

  • Our initial ROI was over 4,000%
  • It has freed up many days each month spent segmenting audiences.
  • Our customer churn has been reversed.
Tony Troth | TrustRadius Reviewer

Screenshots

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