Chorus by ZoomInfo is an AI-powered Conversation Intelligence platform that captures & analyzes all customer engagements across phone calls, video meetings, and email, to help teams hit their number.
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Scratchpad
Score 9.7 out of 10
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Scratchpad is a productivity tool for account executives, built for sales to update Salesforce, take sales notes, and daily todos.
The software can be installed as a Google Chrome plugin or as a web application. It connects to Salesforce and provides an interface where sales professionals can keep all their notes, process workflows, spreadsheets, and tasks.
Co-founders Pouyan Salehi and Cyrus Karbassiyoon started the company in San Francisco, California in 2019.
I selected Scratchpad because the depth of integration within Salesforce is very useful; I don't have to use a separate application than what I'm already using, Scratchpad is imbued within my Chrome and SFDC instances. Their free capabilities don't block you from viewing notes …
One scenario where Chorus by ZoomInfo is well suited is when our team is trying to identify patterns (common objections, frequent competitor mentions, concerns that clients raise). ZoomInfo offers trend analysis, market intelligence, and topic tracking that reveals patterns across conversations. This has allowed us to adapt and update our processes to address these patterns
Frankly, if I can do something in Scratchpad instead of Salesforce, I prefer Scratchpad because it's faster, easier, simpler, with a much more readable and useable interface. Salesforce has been getting requests to allow font size modification for over a decade and hasn't even done that. That's what sent me looking for something like Scratchpad. I sort of view it as a much more user-friendly UI to layover SF. It's faster and less frustrating than SF for frequent daily activities. It's great for creating notes and tracking tasks at a basic level in a much more user friendly environment than Salesforce. But it interacts w/ SF, which is great!
Sometimes there were issues with the 3-minute delay for Chorus joining a live meeting.
Occasionally, deliverables were assigned to the wrong person in the summary if their voices were similar or if they were on the same audio.
Occasionally, the Chorus had problems picking up on what someone was saying. This was likely due to user error but caused gaps in the conversation recording and transcript.
It's hard for me to give anything more than a 5 at this point. The primary reason is that we have only used it for a few months and I'm still getting a feel for the level of value it provides both to me and the team. In 4 or 5 months I'll have a better understanding of its value long term
This was sold internally as something that would help us be more efficient. I had high hopes that the speech-to-text feature would be useful for getting call notes/next steps, etc documented. But due to the limitations of the software, these things would take longer using Chorus than if I just write things down manually - disappointing.
I personally have not had too many major issues with Chorus, but the times that I have reached out to their customer support team I have always received great responses in a very timely manner. Their support team is trained in a very polite way and cares about resolving your issue. They are knowledgeable and helpful and the customer service line does not take long to connect to a real individual.
Like I noted in the other category, it has been smooth for the most part. But we really do enjoy the hard work of our CSM and everything he has been able to provide us in terms of support.
We looked at Gong but went with Chorus by ZoomInfo because it felt more practical for our team. Gong has great analytics, but Chorus by ZoomInfo fit better into our existing tech stack and budget. The deal notifications, scorecards, and integrations with Zoom and Salesforce made it the smarter pick. Overall, Chorus by ZoomInfo gives us the insights we need without feeling like overkill or another heavy lift.
It doesn't. Scratchpad is more agile and much easier to use as a seller managing a large patch with lots of opportunities. SAP is robust but is far more complicated and involves a lot more inputs to get the same outputs that you can get with Scratchpad in half the time and effort.