Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
$99
per news release
Media Monitor Pro
Score 6.0 out of 10
N/A
Media Monitor Pro is a a media monitoring and analytics platform from Metro Monitor headquartered in Alabama.
PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution. I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales. During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?
Media Monitor Pro is a great choice for smaller organizations, such as companies, nonprofits or PR agencies, that need to monitor television news coverage when a lot of television news clips are not expected on a daily basis. It offers competitive pricing compared to some of the larger players in the media monitoring space but without the "bells and whistles" of reports and analytics, but a smaller company wouldn't need those as much as a larger company that is in the news on television a lot. It's not as great of a fit for those larger companies, particularly when there is a crisis PR situation and the company needs to be tracking news media coverage constantly and have instant access to any and all clips.
Cost effective - Media Monitor Pro offers very affordable and competitive pricing for television news media monitoring services.
Ease of use - it's easy to view clips sent in the daily emails and to edit, download and share them with others, even if they are not registered users of the Media Monitor Pro platform.
The scope of monitoring - Media Monitor Pro monitors the majority of local news television stations throughout the country, plus a decent amount of radio stations.
One issue we ran into with media tracking was that when it came to smaller or more niche media, it had a hard time tracking hits from those outlets for our clients.
Building larger media lists was time consuming and cumbersome.
Clip availability - quite frequently, the links to clips in the daily digest emails would not work. After clicking the link, you would be taken to the clip player and it would "load" for quite a while and then say the clip failed to play. I would have to contact the support team to figure out if it was an issue with the clip or why it wasn't loading.
Clip timing - often when you begin playing a clip in the player, it's not at the specific part that mentioned your company's keywords. That would mean I had to listen to a long clip/story to find what part was relevant to me.
We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.
I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.
I've used all these services. Which one to choose depends on the situation. It's good to have knowledge of all the options. Of course, there are many other services as well, and even free services that a very small business or nonprofit can use that do similar things. I find PRWeb is a good fit for many of my clients because of the pricing. Photos are increasingly important in getting news picked up and PRWeb doesn't charge you an arm and a leg like some services do to include a photo
I prefer Cision PR Software over Media Monitor Pro. Cision PR Software is more expensive, but offers more options and is a better overall comprehensive solution to media monitoring and reporting as it monitors television, print and online news. Media Monitor Pro only monitors television news clips, so I have to also use another service to monitor for print and online coverage, then create my own reports from scratch using analytics and data from both platforms.
Media Monitor Pro had a negative impact in terms of timely access to some news clips. Although the reports are delivered regularly, the issues with clicking on particular clips and not having them play properly were frustrating and left us without key clips needed in crisis situations.
Media Monitor Pro had a positive impact in terms of allowing us to easily store and categorize clips through folders by topic and date.
