CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…
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Intercom
Score 8.8 out of 10
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Intercom creates modern Customer Service software that aims to redefine how businesses support their customers. The platform connects businesses directly to customers using powerful messaging and automation. According to the vendor, Intercom enables teams to scale support without investing more resources - leading to happier customers and more efficient support teams.
CleverTap does everything better than Intercom. User segmentation, cross-platform compatibility, integration with various channels to interface with user etc. Analytics, which is totally missing in Intercom, is a huge upside with CleverTap.
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
Well-Suited Scenarios for Intercom: Intercom excels in various scenarios where real-time and personalized communication is vital. For e-commerce, its live chat aids customers during purchases. SaaS companies benefit from in-app messages for user onboarding. Targeted messaging ensures effective product announcements, boosting engagement. The platform's feedback campaigns facilitate valuable customer insights collection. Scenarios Less Appropriate for Intercom: Intercom might be less suitable for complex technical support requiring in-depth expertise. Businesses heavily reliant on offline interactions may find its online focus less aligned. In extremely large enterprises with intricate CRM needs, Intercom's scalability could pose limitations. For strictly one-way communication strategies, its interactive features might be surplus. Assessing each scenario's need for real-time interaction and personalization will guide Intercom's fitting use.
User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
The way stats are calculated for users based on reviews left by clients, they seem to not be adding up correctly. It will say there are 3 reviews but you can only find one.
Perhaps a way to automatically assign chats to create a Q and balance among employees
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
Because Intercom is a recommended tool I would let everyone know about. It brought us comfort knowing that all the chats or emails we handle are being handled with ease. I know that everything Intercom has is all about making our work more efficient and effective. Highly recommended tool to guarantee success
Intercom is the premier customer support/engagement model and it definitely has one of the top tier customer support teams as well. I don't think I have ever waited more than 5 minutes to get the information I need or get help with an issue. They are incredible and I aim to model our customer service department after them.
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
I have used Zendesk Chat and LiveChat with my previous company and I tried to compare them with Intercom but with all the features it can provide, I can say that Intercom is much more advance and dependable. With the line of work that we have, a reliable tool is needed and this is where Intercom comes in
Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Greater customer satisfaction with significantly reduced response and resolution time; keeps getting better since starting to use Intercom.
Faster user onboarding is seen, especially with the product tours that promote self-serve learning. We've seen 100% self-serve onboarding for users of customers who did not have complex customizations made for their version of our application.
Sharp rise in the open rate overall with the all-round engagement channels as opposed to the email only approach we had before Intercom.
